Momentum Worldwide Boosts Digital Capability with Greenroom Digital Acquisition.

NEW YORK -- Momentum Worldwide CEO Chris Weil today announced its acquisition of London's leading creative digital agency Greenroom Digital and social media sister agency Entertainment Intelligence (E.I.) in a bold move to strengthen the integrated digital capability the agency offers its blue chip roster of clients including American Express, Coca-Cola, Anheuser Busch, Verizon, Intel and Microsoft. Momentum Worldwide is one of the world's most widely-heralded sponsorship, events, promotion, sports, music and entertainment marketing agencies with 77 operations in 51 countries.

Greenroom Digital and E.I. provide a full-service digital marketing capability specializing in content creation, storytelling and the dissemination of content. The agency was founded in 2000 by brothers Jon Hamm, and film director Nick Hamm, to service and facilitate the emerging digital marketing requirements of the film industry. Greenroom Digital and E.I. grew to become a leader in applying the discipline of content and storytelling to marketing on the internet and its ever broadening client base that now includes 20th Century Fox, Paramount Home Entertainment and Sony Pictures Home Entertainment. Last week, the agency was awarded "Agency of the Year" in London by the British Video Association.

"The acquisition of Greenroom Digital and E.I. represents a key step in our strategy to build digital content and storytelling into our integrated offering," said Chris Weil, chairman and CEO of Momentum Worldwide. "Greenroom Digital and E.I. are ideally placed to help us connect the dots between the physical and digital spaces, which has increasingly become a key client request and a requirement," Weil adds. "Greenroom Digital and E.I. came to our attention through a Hollywood connection, where we have an established business in the film and entertainment industry. It's a perfect cultural fit, and we have no doubt that it will make an invaluable contribution to our single global agency offering."

"We are delighted to be joining Momentum Worldwide," said Greenroom and E.I. founder Nick Hamm. "The opportunity to deliver 'digital thinking' in the physical space is not only creatively exciting but also confirms Greenroom's and Momentum's position as a leader in the development of new marketing techniques."

Jon Hamm, Greenroom and E.I. founder said, "When we started Greenroom, digital media was 'confined to the browser' where today it is integrated seamlessly into our lives. This integration or fusion of the two worlds provides agencies, brands and consumers with almost limitless opportunity. The new agency is perfectly set-up to exploit this opportunity and provide an offering significantly greater than the sum of its parts."

Nick and Jon Hamm will share the title of head of digital. In addition Jon will be digital executive creative director with Daniel Hennessy continuing in the role of ECD of Momentum UK. The entire Greenroom staff of 50 will begin moving into Momentum's offices in the coming months.

About Momentum Worldwide:

Momentum Worldwide is widely heralded as the world's largest and single most geographically extensive global marketing agency specializing in sponsorship, promotion, event, retail, sports and entertainment marketing. Momentum Worldwide leverages the strength of its 2,000+ employees at 77 offices in 51 countries to deliver world-class global marketing programs for its blue-chip clients including American Express, Verizon, Anheuser Busch, Intel and Microsoft. In addition, industry leader PMK/HBH, the firm's public relations and entertainment marketing agency, manages media relations and entertainment strategy for some of the world's most well-known celebrities, athletes and corporations. Momentum Worldwide is part of the McCann Worldgroup, the world's largest marketing communications network, housed within Interpublic Group [NYSE: IPG}.