Momentive Performance Materials Adds Style with Silsoft* Style Silicone for Hair Care Products.Silsoft Style Silicone-Based Emulsion Offers Enhanced Styling Performance WILTON, Conn. -- Momentive Performance Materials Inc. today introduced Silsoft* Style silicone, an anionic an·i·on n. A negatively charged ion, especially the ion that migrates to an anode in electrolysis. [From Greek, neuter present participle of anienai, to go up : ana-, ana- film-forming emulsion that can help personal care companies create hair styling products that deliver enhanced hair manageability and curl retention. Silsoft Style silicone offers numerous sensory benefits, including low tack, quick dry and naturally flexible hold, even in high humidity. Momentive was formed by the sale of GE's Advanced Materials Advanced Materials is a leading peer-reviewed materials science journal published every two weeks. Advanced Materials includes Communications, Reviews, and Feature Articles from the cutting edge of materials science, including topics in chemistry, physics, business to Apollo Management Apollo Management L.P. is a private equity L.P. firm, founded in 1990 by Leon Black (Apollo Advisors). Based in New York, it also has offices in Los Angeles and London. It has invested over $16 billion in companies inside and outside the of the United States. in late 2006. With Silsoft Style silicone, personal care companies can more easily and more cost effectively meet consumer demand for hair care products that offer styling performance while retaining the natural feel of hair. The performance benefits of Silsoft Style include enhanced manageability, improved curl memory, frizz frizz 1 tr. & intr.v. frizzed, frizz·ing, frizz·es To form or be formed into small tight curls or tufts. n. 1. The condition of being frizzed. 2. A small tight curl or tuft. control and increased volume without frizzing. "By developing a silicone-based material for hair styling applications, we are giving our customers a way to offer consumers hair styling products with many enhanced sensory and performance benefits," said Beatriz Blanco Blanco (meaning the color white in Spanish) is an adjective often used in Spanish surnames. Below is a list of famous people and places associated with the word. , global marketing manager, Momentive Performance Materials. "Silsoft Style silicone is positioned to help personal care companies deliver higher-value hair care products." Silsoft Style silicone can be used in a wide range of products including pump sprays, spritzes, hair styling gels, styling mousses, smoothing creams and lotions, spray gels, pomades and glazes. Silsoft Style silicone is an anionic film forming emulsion of silica-crosslinked polydimethylsiloxane blended with trisiloxane. Silsoft Style silicone requires no neutralization neutralization, chemical reaction, according to the Arrhenius theory of acids and bases, in which a water solution of acid is mixed with a water solution of base to form a salt and water; this reaction is complete only if the resulting solution has neither acidic nor . To find out more about Silsoft Style silicone, please call 800.295.2392 in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. (+607.786.8131 everywhere else) or visit www.momentive.com. About Momentive Performance Materials Momentive Performance Materials is a premier specialty materials company, providing high-technology materials solutions to the silicones, quartz and ceramics markets. The company is a global leader with worldwide operations, a robust product portfolio, industry-leading research and development capabilities, and a long tradition of service excellence. *Silsoft is a trademark of Momentive Performance Materials Inc. |
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