Molson Coors Partners with CAS For Customer Relationship Management Project.ATLANTA and KAISERSLAUTERN, Germany -- CAS, the leading global provider of enterprise sales and marketing applications for the Consumer Products industry, today announced that Molson Coors Brewing Company Molson Coors Brewing Company (TSX: TAP; NYSE: TAP) is a company that was created by the merger of two of North America's largest breweries: Molson of Canada, and Coors of the United States, on February 9, 2005. has selected CAS' CPWerx(TM) as their solution for a multi-channel Customer Relationship Management (CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. ) project in Canada. The decision to partner with CAS follows an extensive global selection program led by Molson Canada, and supported by a cross-functional selection committee that included representatives from Coors Brewing Company in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. and Coors Brewers Limited in the United Kingdom. Molson Canada, a division of the Molson Coors Brewing Company, offers the most popular brands in Canada and has an award-winning portfolio which includes Molson Canadian, Coors Light, Molson Export, Molson Dry and Rickard's. Molson Canada also partners with other leading brewers to offer such global brands as Heineken, Corona, and Miller Genuine Draft. The CAS CRM initiative will ensure that Molson Canada maintains its position at the forefront of Sales best practices, and as the clear market leader in the Canadian brewing market. CPWerx(TM) 6.0, including integrated Reporting & Analytics, will be deployed to Sales teams and support personnel serving both the on-premise and off-premise markets across Quebec, Ontario, and Western Canada
Western Canada, commonly referred to as the West and will help Molson Canada to operate as effectively and productively as possible. "We are absolutely delighted to have been selected by Molson Coors," said Adrian Goodliffe, Global Vice President Sales, CAS. "Out-of-the-box functionality and embedded industry best practices make CPWerx a compelling proposition for the optimization of demand side processes, and our selection reinforces our position as the right partner for CP companies." About CAS CAS is the leading, global provider of demand side management solutions for the Consumer Products industry. With more than 20 years of industry specific experience, CAS has unrivalled expertise in delivering solutions that implement and manage profitable growth across the customer facing enterprise. By integrating closed loop business processes throughout the nine modules of its solution, CPWerx supports the full spectrum of sales and marketing enterprise wide - including Trade Promotion Management, Field Sales Management Sales Management Role and Goal Importance of sales management is critical for any commercial organization. Expanding business in not possible without increasing sales volumes, and effective sales management goal is to organize sales team work in such a manner that ensures a and Category Management. CAS customers include leading Consumer Products companies worldwide such as Beiersdorf, Campbell Soup Company Campbell Soup Company (NYSE: CPB) (also known as Campbell's) is a well-known American producer of canned soups and related products. Campbell's products are sold in 120 countries around the world. It is headquartered in Camden, New Jersey. , Coty, Danone, Del Monte Foods Del Monte Foods (NYSE: DLM) is an American food production and distribution company based in San Francisco, California. It offers canned goods in Del Monte, S&W and Contadina brands, pet foods under Kibbles n' Bits, 9Lives, Pounce, Milk-Bone and several premium brands, , Electrolux, Heineken, Henkel, Kraft Foods Kraft Foods Inc. (NYSE: KFT) is the largest food and beverage company headquartered in North America and the second largest in the world after Nestlé SA. The Philip Morris Company (now known as Altria Group), a company that produces tobacco products, acquired Kraft for , Miller Brewing, and Minute Maid. CAS has global headquarters in Germany with affiliate offices in North America, Europe, Asia and Australia. For further information please visit www.cas.com. About Molson Coors Molson Coors Brewing Company is one of the world's largest brewers, with combined annual volume of more than 48 million hectoliters and net sales Net Sales The amount a seller receives from the buyer after costs associated with the sale are deducted. Notes: This amount is calculated by subtracting the following items from gross sales: merchandise returned for credit, allowances for damaged or missing goods, freight of more than US$5.6 billion. Molson Coors is a leading brewer in Canada through Molson Canada and in the U.K. through Coors Brewers Ltd., and has a growth profile in the U.S. through Coors Brewing Company. Founded by pioneering families and tracing its roots back to 1786, Molson Coors Brewing Company has over 11,000 employees worldwide, 10 breweries in three different countries, and a broad portfolio of over 40 brands, including Molson Canadian, Coors Light and Carling car·ling n. One of the short timbers running fore and aft that connect the transverse beams supporting the deck of a ship. [Middle English, from Old French calingue and from Old Norse . For further information please visit www.molsoncoors.com. CAS and CPWerx are trademarks of CAS Systems of America. Other product or service names mentioned herein are the trademarks of their respective owners. |
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