Molecular Honored With Two MITX Awards.

Efforts for Clients Mitt Romney and Reebok Honored with "Best of Show" Awards by the Country's Largest and Most Prestigious Interactive Awards Competition

WATERTOWN, Mass. -- Molecular, Inc., a leading Internet consulting firm, today announced that it was recognized for two prestigious "Best of Show" awards at the 2007 MITX Awards for their work for clients Mitt Romney and Reebok. Held annually by the Massachusetts Innovation & Technology Exchange, the MITX Awards recognize excellence in the creation of Web innovations designed, produced or developed in New England.

Molecular's web site for Mitt Romney's 2008 presidential campaign, MittRomney.com, took home a MITX award in the Best Use of Technology category. The Romney campaign approached Molecular to establish an innovative online presence that would push the envelope of technological creativity. Molecular developed a creative, scalable and content-rich site that introduces new and innovative tools to help voters feel more connected to the campaign and the candidate. The site features a uniquely branded media player, known as "Mitt TV," that leverages technology from Permission TV to deliver a constantly evolving mix of videos. Viral campaigning capabilities enable supporters, grassroots individuals, and undecided voters to keep informed on the issues, sign up to receive the latest news about the campaign, invite friends to get involved in the campaign, and make immediate, secure online contributions. In addition, the site features a robust content management solution that enables Romney staff to manage the majority of the site's content on the fly. New blog postings, breaking news, photo albums and new video can be easily and quickly updated, making it the most dynamic political site ever launched.

"We are very excited that MittRomney.com was selected for this prestigious award," said Stephen Smith, Romney for President's Director of Online Communications. "Just as Governor Romney's campaign is about bringing innovation and transformation to Washington, we're striving to bring the same energy to our online efforts. Molecular not only provided the building blocks for a secure, scalable and content-rich site, but they helped us to deliver a site that breaks new ground with its creative use of video, integrated fundraising and support platform, and breakthrough use of viral campaigning tools."

A second MITX Award was received for Interactive Marketer of the Year for Reebok's "Run Easy" campaign. This integrated campaign, which was designed to foster a deeper level of engagement between consumers and the Reebok brand, combines the Web, TV, mobile, print and outdoor media to encourage consumers to speak to and through the brand in a meaningful way. Goruneasy.com, designed and developed by Molecular and sister agency Carat, serves as the hub of the Run Easy movement. Featuring a mash-up of Google Maps, iTunes, Flickr and Jumpcut technologies, the site fosters community-building through user-generated content capabilities that help runners share their experiences with other runners. Visitors can easily map out and share favorite running routes, post snapshots of sights to take in while on a run, upload music playlists, and join discussion groups.

"We are extremely pleased to be recognized once again by MITX," said Howard Kogan, Molecular's President. "The level of quality and creativity of this year's finalists was amazing. We are honored to be included among this group of distinguished leaders as they continue to set a high standard of excellence in online creative and technology innovation."

About MITX

Established in 1996, MITX--the Massachusetts Innovation & Technology Exchange is the leading industry organization focused on the web, bringing together digital technology, marketing and media. Reaching more than 6,000 professionals in New England, MITX is a dynamic and growing community of thought leaders, collaborators, and individuals in search of insight, education and opportunity. MITX hosts over 60 events annually from specialized roundtables, monthly panel discussions and networking events to conferences, forums and two of the largest awards recognition programs in the country. For more information go to www.mitx.org.

About Molecular, Inc.

Molecular, an Internet consulting firm, designs and builds digital solutions to help companies increase revenues and decrease operating costs. Since 1994, Molecular has directed successful Web initiatives for the nation's top companies, including Finish Line, Inc., Fidelity Investments, MFS Investment Management, Hewlett-Packard and Talbots. Headquartered in Boston, Molecular also has offices in New York and San Francisco. For more information, please visit www.molecular.com.