Molecular Appoints Digital Industry Veteran Scott Savitt to Senior Vice President Post.
WATERTOWN, Mass. -- Molecular, Inc. (www.molecular.com), a top interactive agency and part of the Isobar network, announced today it has hired Scott Savitt as senior vice president, sales and marketing. Scott will fill the role previously held by Darryl Gehly, who was recently named executive vice president of Molecular parent company, Isobar.
Scott brings more than 15 years of strategic, integrated marketing experience to his post, having counseled leading brands such as FootJoy, Titleist, Standard & Poors, Ralph Lauren, Fidelity, Gillette, ESPN, Vonage, Royal Caribbean and Citizens Bank. Leading the sales and marketing teams, Scott's work at Molecular will focus on helping brands leverage the significant revenue-generating and customer engagement opportunities that exist in the digital channel.
"Marketers today are clamoring for smart, results-oriented counsel on how to drive higher business value from the online channel," said Howard Kogan, president of Molecular. "Scott has been at the forefront of strategic digital marketing for many years. His experience with breakthrough integrated campaigns will be enormously valuable as we continue to work with our sister companies in Isobar and others to deliver multi-disciplined programs to drive big client gains. We're delighted to have him on board."
"I'm really excited to join the Molecular team. The firm has an established track record delivering high-impact digital strategy that pushes brands to realize the full potential of their business online," said Savitt. "I'm looking forward to building on this success and helping Molecular continue to grow."
Scott joins Molecular from digital agency, Oasis, where he served as senior vice president, director of business development, overseeing all of Oasis' new business activities and strategic partnerships. Before joining Oasis, Scott ran Arnold Worldwide's Digital group and was responsible for creating digital-centric marketing plans for Arnold's clients. Previously, Scott was also a co-founder of two Boston direct marketing companies specializing in interactive television programming, online acquisitions, loyalty marketing and corporate sponsorships.
Scott is a member of the Boston Interactive Media Association (BIMA), the Massachusetts Innovation & Technology Exchange (MITX) and the Massachusetts Technology Leadership Council (Mass TLC).
Molecular is a top interactive agency that partners with results-driven companies to create highly effective, cutting-edge digital design solutions grounded in research and tied to business results. Since 1994, Molecular has directed successful Web initiatives for the national leading brands, including Nikon, Fidelity Investments, HumanaOne and Reebok. Headquartered in Boston, Molecular is a company of Isobar, a global network of digital marketing companies. For more information, please visit www.molecular.com.
Launched as a digital division of Aegis Media in May 2003, Isobar is the world's largest digital marketing network and is uniquely structured for an interconnected digital world. Isobar provides the vision, infrastructure, tools and processes that link a network of some of the very best digital agencies in the world - all fully owned and driven by a clear vision of the future business world. For more information, please visit www.isobar.net.
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|Date:||Mar 30, 2009|
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