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Moe's Southwest Grill Announces Push for an Official ''National Day off to Do Nothing'' to Be Observed Each Year on May 5.


ATLANTA -- (CEHO CEHO Corps of Engineers Office of History ) Citizens for Eight Hours Off Poll American People An American people may be:
  • any nation or ethnic group of the Americas
  • see Demographics of North America
  • see Demographics of South America
 - Approximately 200 Million Advocate for a National Day Off in May; 82 Million Say Best Thing Congress Can Do in 2005

Throughout the industrialized in·dus·tri·al·ize  
v. in·dus·tri·al·ized, in·dus·tri·al·iz·ing, in·dus·tri·al·iz·es

v.tr.
1. To develop industry in (a country or society, for example).

2.
 nations of the world, employers and employees are recognizing the importance of more time off. Some of the most developed nations - Japan, France, the U.K. and the Netherlands - are prospering despite trends towards reduced work hours. According to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 the Bureau of Labor Statistics Bureau of Labor Statistics (BLS)

A research agency of the U.S. Department of Labor; it compiles statistics on hours of work, average hourly earnings, employment and unemployment, consumer prices and many other variables.
, on average Americans work more than 175 hours or four plus weeks more than the average French worker. And while many nations are looking for Looking for

In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with.
 ways to reduce the numbers of hours their citizens work--the American worker appears to be working even harder.

On May 5, Cinco de Mayo Cinco de Mayo

(Spanish; “Fifth of May”)

Mexican holiday commemorating the Mexican victory over the French at Puebla in 1862. The French army, better-equipped and far larger than the Mexican army, had been sent by Napoleon III to conquer Mexico.
, Moe's Southwest Grill Moe's Southwest Grill is an American chain of "fast casual" Fresh Mex restaurants originally franchised by Raving Brands in the style of Tex-Mex or Fresh Mex. The restaurant is characterized by warm colors, music from the 1950s to the 1980s, freshly prepared food, and menu items  is encouraging the American worker to take "eight hours off" to do nothing. To show its support, Moe's will give away more than 20,000 burritos at its stores across the country, beginning at 11:00 a.m. Moe's is also planning to arm its customers with two letters they can pick up beginning May 3 -- a letter to their employer requesting the day off and a letter they can send to Congress requesting a bill be passed acknowledging May 5 as an official day to do nothing.

"It's true we are a hardworking society whose days off are few and far between not to mention usually aligned with some level of commitment or observance," explains Brian Curin, VP of Marketing, Moe's Southwest Grill. "We asked the American people what they thought of a day off and how they felt about it being in May and specifically on May 5 and they seem to support that notion in great numbers."

According to Kelton Research Group, the American population acknowledges their need for a day off, particularly as you drill down to Generation Y and X who work some of the longest hours. "The numbers climb some 13 percent to 82 percent among 18-34 year-olds who support a day off in May," explains Tom Bernthal, Kelton Research Group.

Moe's formed CEHO, "Citizens for Eight Hours Off," after recognizing that Americans are working longer and longer hours, taking shorter lunches and coming into its restaurants later and later. To raise the importance of the cause which Moe's acknowledges is a long-term effort; CEHO can work towards educating employers and state governments about the importance of giving the American worker a day of doing nothing.

"It's amazing to me that so many Americans support eight hours off given their propensity to work," explains Don Wetmore of the Productivity Institute and an expert on workaholics. "We are on a downhill spiral if we don't take the time off to do, as Moe's is suggesting, nothing. Such a day does not exist in our culture and I for one am planning to do nothing on May 5 to show my support."

"Moe's is the kind of brand that represents the American spirit - entrepreneurial and independent, wishful irreverence, big dreamer of what things can be," explains Martin Sprock, founder and chief. "Generation X and Generation Y are on the verge On the Verge (or The Geography of Yearning) is a play written by Eric Overmyer. It makes extensive use of esoteric language and pop culture references from the late nineteenth century to 1955.  of leading this country into this new century and a lousy eight hours of downtime to collect their thoughts won't hurt anybody. We're giving all of our partners Eight Hours Off on any day they want beyond the day we are affectionately calling Cinco de Moe's."

About Moe's Southwest Grill

Moe's Southwest Grill offers fun, fresh Tex-Mex cuisine
For the musical style, please see Tejano music.


Tex-Mex is a term for a type of American food which is used primarily in Texas and the Southwestern United States to describe a regional cuisine which blends food products available in the United
 with a healthy twist. The Atlanta-based company was founded by Martin Sprock in December 2000 and currently has more than 200 restaurants open and 800 franchise agreements signed for 38 states.
COPYRIGHT 2005 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:May 3, 2005
Words:613
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