Modiv Media and SUBWAY(R) to Serve Seattle with Mobile Promotions.'My SUBWAY subway: see rapid transit. subway Underground railway system used to transport passengers within urban and suburban areas. The first subway line, 3. Mobile' Program to Make Its First Seattle Play at Seahawks Game on Oct. 21 BOSTON -- Modiv Media Inc., a leader in retail interactive media delivery solutions, and the SUBWAY[R] restaurant chain, the world's largest submarine sandwich franchise, today announced 345 SUBWAY[R] franchises in the Seattle-Tacoma area will be offering mobile promotions and offers to their customers. Modiv Media worked with the SUBWAY Franchisee Advertising Fund Trust (SFAFT SFAFT Subway Franchisee Advertising Fund Trust ) to develop the mobile promotions campaign called "My SUBWAY Mobile," which is being launched at the Seattle Seahawks' home game against the St. Louis Rams About 70,000 football stadium spectators at Seattle's Qwest Field Seattle Seahawks • • will have a chance to win a signed Seahawks helmet when they text in a keyword using their mobile phone. The jumbotron at Qwest Field will announce the signed memorabilia mem·o·ra·bil·i·a pl.n. 1. Objects valued for their connection with historical events, culture, or entertainment: posters, publicity photographs, and other movie memorabilia. 2. competition and the specific keyword to text in. All entries will be enrolled in the free "My SUBWAY Mobile" club and will receive a free six-inch SUBWAY sandwich with the purchase of another six-inch sub at participating SUBWAY stores. Local Seattle-area residents also now may enter the My SUBWAY Mobile program by texting in "sub018" to 35562. "Because Seattle is a tech-friendly city, SUBWAY wanted to be more in sync with innovative technology best practices instead of just traditional marketing activities that produce traditional results," said Seattle-Tacoma SUBWAY Marketing Board Chair, Paul Armour armour or body armour Protective clothing that can shield the wearer from weapons and projectiles. By extension, armour is also protective covering for animals, vehicles, and so on. Prehistoric warriors used leather hides and helmets. . "With My SUBWAY Mobile, we are giving our customers an easier method to redeem their paperless coupons and offer them more rewards and real-time alerts. By better understanding our customers' preferences and buying behaviors, including when they eat, what combination meals they like, etc., we could drive more traffic into specific restaurant locations and reward loyal customers." The Modiv Mobile service is the heart of the My SUBWAY Mobile program, which is currently available in more than 100 SUBWAY franchises in Buffalo, New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of . Modiv Mobile influences brand shopping decisions by delivering relevant information and promotions to on-the-go shoppers' mobile phones via opt-in campaigns and personalized per·son·al·ize tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es 1. To take (a general remark or characterization) in a personal manner. 2. To attribute human or personal qualities to; personify. offers. "With Modiv Mobile, quick-service restaurants like SUBWAY can influence their on-the-go customers' purchasing decisions by reaching them with the right information at the right time," said Robert Wesley, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Modiv Media. "Consumer-accepted mobile promotions satisfy not only the needs of retailers looking to motivate their customers on what and when to buy but also the patrons receiving the relevant and real-time offers." For more information about My SUBWAY Mobile, visit www.MySUBWAYMobile.com. About Modiv Media For brand marketers and retailers looking to influence consumers' shopping habits and buying decisions, Modiv Media orchestrates relevant retail messages and improved shopping experiences at exactly the right moment in exactly the right place. Modiv Media's multi-touch platform delivers consumer-convenient media through in-store self-service solutions and on-the-go shoppers' mobile phones. Modiv Media has received several accolades: 1st place at the Wireless Emerging Technologies Award at CTIA (1) See CompTIA. (2) (Cellular Telecommunications & Internet Association, Washington, DC, www.ctia.org, www.wow-com.com) A membership organization founded in 1984 that is involved with regulatory and public affairs issues in the wireless industry. WIRELESS 2006; Gold Star Award in Mobile Marketing/CRM Category at MobileVillage's 2006 Mobile Star Awards; GEM Award for Best Systems and Programs; Innovation Award from the Global Mobile Marketing Association; and the 2005 Global Retail Technology Award for Best In-Store Innovation. Modiv Media Inc. is privately held and based in the Boston area. To learn more, please visit www.modivmedia.com. About SUBWAY[R] The SUBWAY[R] restaurant chain includes more than 28,300 locations in 86 countries, and is the second largest fast-food chain in the world, surpassing McDonald's[R] number of locations throughout the USA, Canada, Australia and New Zealand New Zealand (zē`lənd), island country (2005 est. pop. 4,035,000), 104,454 sq mi (270,534 sq km), in the S Pacific Ocean, over 1,000 mi (1,600 km) SE of Australia. The capital is Wellington; the largest city and leading port is Auckland. . The SUBWAY[R] brand is ranked as the number one franchise opportunity in Entrepreneur magazine's 2007 "Annual Franchise 500" listing; the 15th time in 20 years that the chain has achieved this honor. Based in Milford, Connecticut Milford is a city in New Haven County, Connecticut, United States. The population was 50,594 at the 2000 census. The city contains the Borough of Woodmont (a separate incorporated place within the city) and Devon. The current mayor of Milford is James L. Richetelli, Jr. , and with regional offices in Amsterdam, Beirut, Brisbane, Miami, and Singapore, the SUBWAY[R] restaurant chain was co-founded in 1965. For more information about the SUBWAY[R] restaurant chain, visit www.subway.com. |
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