Mobliss Teams with Tribal DDB Worldwide to Create Text Messaging Trivia Game for United States Air Force.Business Editors & Technology Writers SEATTLE--(BUSINESS WIRE)--May 27, 2004 Trivia Game to Entertain and Educate the Public at the United States Air Force United States Air Force (USAF) Major component of the U.S. military organization, with primary responsibility for air warfare, air defense, and military space research. It also provides air services in coordination with the other military branches. U.S. "Cross Into the Blue" Tour Mobliss(R), an Index Group company and premier provider of mobile media and marketing services, and Tribal DDB Tribal DDB is a worldwide network of interactive agencies, established in 2000, when the advertising giant DDB integrated all its interactive-web properties under the Tribal brand. Worldwide, one of the world's leading interactive agencies, have teamed up to create, implement and manage a wireless text messaging Sending short messages to a smartphone, pager, PDA or other handheld device. Text messaging implies sending short messages generally no more than a couple of hundred characters in length. promotion for the United States Air Force. The promotion, which launches on May 29th and is expected to last through June, will involve a trivia game, called Air Force Snap Decisions. The trivia game will be available to wireless subscribers at three different events in conjunction with The United States Air Force "Cross Into the Blue" (CITB CITB Construction Industry Training Board CITB Chemical Information and Testing Branch (EPA) CITB Concepts, Ideas, Thoughts & Bullshit (website) ) Tour. The CITB Tour has many activities designed to entertain and educate the public about today's Air Force, including a three minute movie detailing life in today's air and space expeditionary force An armed force organized to accomplish a specific objective in a foreign country. expeditionary force n → cuerpo expedicionario expeditionary force n → corps m , an anti-gravity simulator and an actual F-16 fighter jet. The Cross Into the Blue Tour will be at the upcoming Busch Series/NEXTEL Cup events in Concord, NC, the Sun Fun Festival The Sun Fun Festival of Myrtle Beach, S.C. was first started in 1951 as a way to celebrate the beginning of the tourist season in the seaside community. Parades and family oriented events helped draw crowds down to the beach and the Myrtle Beach Pavilion. in Myrtle Beach, SC, and the 'Wings Over Pittsburgh' air show in Pittsburgh, PA. "This game will be an excellent way to engage audiences at these events. We are delighted to partner with Tribal DDB to create this mobile marketing campaign for The United States Air Force," said Brian Levin, chief executive officer, Mobliss. "Tribal DDB has shown that it is the leader in interactive advertising by leveraging mobile marketing strategies to positively impact awareness and enhance the participant experience. We look forward to working with them more frequently to meet their clients' needs." By entering a short code, attendees will be able to participate in the Air Force Snap Decisions trivia game. The mobile promotion will provide participants that answer correctly a chance to win various prizes. "We recognize that promotions need an interactive component to truly be effective and we are thrilled to be working with Mobliss," said Paul Roberts For the painter and singer of Sniff 'n' the Tears, see . For the dance musician with K-Klass, see . For the linguist, see . For the economist, see . Paul Roberts , Tribal DDB Dallas General Manager. "Mobliss brings complementary and unique core competencies in the area of interactive marketing on the mobile phone." About Mobliss Mobliss(R), an Index Group Company, is the world's leading provider of mobile media and marketing content. Mobliss provides wireless carriers, content creators, advertisers and marketers with the most complete and flexible mobile delivery technology. With Mobliss, customers can choose from a variety of proprietary tools, platforms and systems to create and deliver mobile games, sweepstakes, alerts, and polling solutions. As an Index Group Company, Mobliss clients and services are linked to a worldwide network encompassing innovations from the Japanese, European, and Chinese markets. Mobliss' customers include The Coca-Cola Company, USA Networks, FOX, Toyota and FremantleMedia in conjunction with American Idol American Idol is an annual American televised singing competition, which began its first season on June 11, 2002. Part of the Idol franchise, it originated from the British reality program Pop Idol. . Mobliss has the ability to distribute interactive content to more than 150 million registered wireless subscribers using its proprietary Pervasive Media Platform (PMP See point-to-multipoint and portable media player. PMP - Portable Media Player ). The company's strategic wireless partners include Cingular Wireless, Verizon Wireless, T-Mobile, AT&T Wireless, Sprint PCS (1) (Personal Communications Services) Refers to wireless services that emerged after the U.S. government auctioned commercial licenses in 1994 and 1995. This radio spectrum in the 1. , ALLTEL, Bell Mobility, Boost Mobile, Leap Wireless, Nextel Communications and Telus. Mobliss is headquartered in Seattle, Wash. For more information, please visit us at www.mobliss.com. About Tribal DDB Tribal DDB is a top ten international digital marketing agency, with a strong reputation for strategic thinking and excellent creative work. Tribal DDB has offices in 23 countries across Europe, North America and Asia. Each Tribal DDB digital agency is based within the local DDB DDB - device independent bitmap advertising office to ensure seamless integration. Tribal DDB offers online media planning and buying, advertising development, website development and production, consumer planning and design. Tribal DDB clients include: Volkswagen, USAF, PepsiCo, Frito-Lay, Camelot and Reuters. |
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