Mobliss Launches First-Ever Cross-Carrier Interactive TV Promotion with USA Network's 'Nashville Star'.Business Editors/High-Tech Writers SEATTLE--(BUSINESS WIRE)--March 14, 2003 Text messaging Sending short messages to a smartphone, pager, PDA or other handheld device. Text messaging implies sending short messages generally no more than a couple of hundred characters in length. is fast becoming the hottest way for fans to interact with their favorite TV shows. Beginning on March 15th, over 70 million subscribers to seven leading wireless carriers- AT&T Wireless, Cingular Wireless, ALLTEL, Nextel Communications Nextel Communications, styled NEXTEL, (Former NASDAQ: NXTL) which is now known as the Sprint Nextel Corporation was a telecommunications firm based in the United States. Known for providing a nation-wide mobile communications system. , T-Mobile, Western Wireless and Cellular South- will be able to interact with USA Networks' "Nashville Star Nashville Star is a reality television program broadcast on the USA Network in the United States and CMT in Canada. It premiered on March 8, 2003 and has completed its fifth season of production, making it the longest-running competition series on cable television " and vote for the next country music sensation right from their mobile phones using text messaging. This promotion marks the debut of Mobliss' moTV(TM), the first cross-carrier interactive TV promotion using a common wireless short code. Who will be the next country music star topping the music charts? The answer may be found this spring on the finale of "Nashville Star". Mobliss, a leading wireless media company, along with Reveille, producer of the series, engineered the offering, which will allow the largest number of wireless subscribers ever to interact with a television program. Thanks to Mobliss' SMS (1) (Storage Management System) Software used to routinely back up and archive files. See HSM. (2) (Systems Management Server) Systems management software from Microsoft that runs on Windows NT Server. moTV platform, home TV viewers with mobile phones will be able to determine the outcome of the show by voting for their favorite performers through wireless text messaging. "For the first time, seven major wireless carriers have agreed to utilize a common short code across all of their networks," says Brian Levin, president of Mobliss. "Voting through text messaging encourages audience interaction. Home viewers can feel a sense of immediacy and excitement because now wireless technology is enabling them to vote for their favorite contestant right from their mobile phones." "Nashville Star" features aspiring country music singer-songwriters vying for stardom. The first episode narrowed the field from 125 contestants across the U.S. to just 12 finalists. During the course of the series, Nashville Star contestants will go through a set of challenges including: performing country music standards; writing and performing their own songs; and performing duets with established country music artists. In addition, they all will be performing with a live band. Judges and the television audience will eliminate contestants at the end of each week's episode. The final broadcast will feature two finalists competing head-to-head to win a recording contract with Sony Music Nashville and be named the first "Nashville Star." Fans can vote using a traditional land phone line, and wireless customers from the participating wireless carriers will be able to vote via a text message using the short code 7827 ("STAR"). Text voting will be open for at least 3 hours after each show. "Our goal is to reach as many viewers as possible," says Ben Silverman Ben Silverman (b. August 15 1970, Pittsfield, Massachusetts)[1] is the new chairman of NBC Entertainment and NBC Universal Television Studio.[2] , CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Reveille. "Including voting via text messaging through seven of the nation's leading wireless carriers ensures that even before a winner is chosen, 'Nashville Star' is making television history." "Reveille is committed to providing every possible opportunity for viewers to have a very personal connection with Nashville Star," says Matt Edelman, CEO of Cusp, LLC (Logical Link Control) See "LANs" under data link protocol. LLC - Logical Link Control , a leading wireless consulting company Noun 1. consulting company - a firm of experts providing professional advice to an organization for a fee consulting firm business firm, firm, house - the members of a business organization that owns or operates one or more establishments; "he worked for a managing Reveille's wireless business. "Bringing together top wireless talent with top television talent has delivered a great platform to do just that." These sentiments are echoed by LogicaCMG, the messaging infrastructure provider working to ensure that each carrier's messaging infrastructure can handle the peak SMS Traffic generated by the Interactive SMS voting. "As SMS messaging has really taken off, interactive TV is a great way for the carriers to increase message usage- and their overall revenues." "Nashville Star" premiered on Saturday, March 8, 2003 and will air weekly thereafter on Saturdays at 9 pm ET (LIVE) / 8 pm CT and MT / 9 pm PT. Television viewers can start voting for their favorite contestants on March 15. About Mobliss Mobliss(R), based in Seattle, WA, is a leading wireless media company delivering interactive content to over 1,000,000 registered wireless subscribers. The company creates, develops and distributes highly interactive programming designed to entertain, engage, inform and aggregate a highly affluent mobile audience and transform them into customers-using their wireless devices. The company's proprietary Pervasive Media Platform (PMP See point-to-multipoint and portable media player. PMP - Portable Media Player ) allows media companies and marketers to optimize their message according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. a subscriber's wireless capabilities, preferences, demographics, permission and geographic location. Mobliss (www.mobliss.com) currently has relationships with the largest wireless service providers in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. including AT&T Wireless, ALLTEL, Bell Mobility, Boost Mobile, Cingular Wireless, Nextel Communications, Sprint PCS (1) (Personal Communications Services) Refers to wireless services that emerged after the U.S. government auctioned commercial licenses in 1994 and 1995. This radio spectrum in the 1. , Telus, T-Mobile and Verizon Wireless. About Reveille Based in Los Angeles and New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , Reveille LLC is a new television production and distribution company. Under the direction of Ben Silverman, Reveille develops and produces new programming formats and concepts by leveraging its unique relationships with the top intellectual property creators in the world and works across all television genres including comedy, drama, game, reality. The studio distributes formats and non-traditional programming globally, through an international network of producers and broadcasters. Reveille focuses on generating and identifying integrated marketing opportunities for leading advertisers creating added value and direct audience connections. Current highlights include; "Coupling", a sitcom for NBC NBC in full National Broadcasting Co. Major U.S. commercial broadcasting company. It was formed in 1926 by RCA Corp., General Electric Co. (GE), and Westinghouse and was the first U.S. company to operate a broadcast network. based upon the hit BBC BBC in full British Broadcasting Corp. Publicly financed broadcasting system in Britain. A private company at its founding in 1922, it was replaced by a public corporation under royal charter in 1927. show; "Nashville Star", the search for the next country music star for USA Network; "Adrenaline X", the world of extreme sports and the best of reality television for NBC; "The Restaurant", the real-life story of the creation, launch and operation of a new restaurant in downtown Manhattan, for NBC in conjunction with Interpublic Group. About USA Networks USA Network is cable television's leading provider of original series and feature movies, sports events, off-net television shows and blockbuster theatrical films. USA Network is available in 82% of all U.S. homes, and is seen in 86 million U.S. homes. The USA Network Web site is located at www.usanetwork.com. USA Network is a program service of Universal Television Group (www.universalstudios.com), a division of Vivendi UNIVERSAL Entertainment (VUE See HP-VUE. VUE - Visual User Environment: a desktop manager for Unix from Hewlett-Packard. ), the U.S.-based film, television and recreation entity of Vivendi Universal, a global media and communications company. |
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