Mobliss Enables Ground-breaking Mobile Campaign for FOX's 'The Next Joe Millionaire: An International Affair'.Entertainment Editors/Business Editors/High-Tech Writers SEATTLE--(BUSINESS WIRE)--Oct. 21, 2003 A prime-time television first; Viewers with service from any of the major US wireless providers will be able to participate in "Joe 2 Go" Mobliss, a leading provider of mobile applications and messaging solutions, announced today a partnership with FOX Broadcasting Company Noun 1. broadcasting company - a company that manages tv or radio stations company - an institution created to conduct business; "he only invests in large well-established companies"; "he started the company in his garage" to deliver a variety of cross-carrier Premium Short Messaging See SMS. Service (SMS (1) (Storage Management System) Software used to routinely back up and archive files. See HSM. (2) (Systems Management Server) Systems management software from Microsoft that runs on Windows NT Server. ) and downloadable mobile services called "Joe 2 Go," a wireless component of the network's series, THE NEXT JOE MILLIONAIRE Joe Millionaire was an American reality television show broadcast on Fox beginning in January 2003. It was broadcast in the UK that same year. A sequel, The Next Joe Millionaire, followed in October 2003. : AN INTERNATIONAL AFFAIR. Specifically, depending on their carrier and handset, viewers can receive: -- Exclusive photos of the new Joe Millionaire, the girls and the Villa (the Italian mansion where the show takes place) that viewers can download to their cell phones as "screen savers Screen Savers may refer to:
-- Exclusive, behind-the-scenes information not seen on air -- On some handsets, "audiotones" from the program that can make your cell phone ring with lines from the program such as "Yee Haw haw, common name for several plants, e.g., the hawthorn and the black haw (see honeysuckle). " and "That's the cowboy way" -- Graphics such as flags from the countries of the girls personalized with their faces to send to your friends and show your support for your favorite contestant -- Polls where viewers can vote for their favorite contestants and check the results vs. other "JOE 2 Go" fans Participating wireless providers include Verizon Wireless Cellco Partnership, doing business as Verizon Wireless, owns and operates the second largest wireless telecommunications network in the United States, based on total wireless customers. , AT&T Wireless, Cingular Wireless, Sprint, Nextel and T-Mobile. For those carriers that offer text messaging Sending short messages to a smartphone, pager, PDA or other handheld device. Text messaging implies sending short messages generally no more than a couple of hundred characters in length. , viewers will be able to pay a one-time flat fee of $2.99, plus standard text messaging rates, for the entire 10-episode season. The latest mobile campaign from Mobliss and FOX taps the versatility of Mobliss' moTV(TM) platform to provide club members with access to behind-the-scenes content and information, alerts about developments on the program and an exciting flirting game that helps bring viewers further into the spirit of THE NEXT JOE MILLIONAIRE. "The mobile campaigns built around THE NEXT JOE MILLIONAIRE are very exciting on a number of different levels," said Brian Levin, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Mobliss. "This is the first campaign for a North American North American named after North America. North American blastomycosis see North American blastomycosis. North American cattle tick see boophilusannulatus. prime-time television program to combine the use of common short codes, the involvement of multiple carriers, the quality of the content that is available to club members and the availability of premium services." "Mobliss has been a terrific partner in creating one-to-one mobile relationships with our viewers," explained Lucy Hood, Senior Vice President, Content, News Corporation. "Most importantly, JOE 2 GO is fun." Following its premiere week THE NEXT JOE MILLIONAIRE: An International Affair will air in its regularly scheduled Monday and Tuesday time periods for four weeks beginning Monday, October 27 (8:00-9:00 PM ET/PT) and Tuesday, October 28 (8:00-9:00 PM ET/PT). THE NEXT JOE MILLIONAIRE will conclude its season with an exciting two-hour season finale on Monday, November 24 (8:00-10:00 PM ET/PT). The Next JOE MILLIONAIRE: An International Affair is produced by Rocket Science Laboratories. Jean-Michel Michenaud and Chris Cowan serve as Executive Producers. Roberto Cardenas is supervising producer. About Mobliss, Inc. Mobliss(R), based in Seattle, WA, is a leading wireless media company delivering interactive content to over 1 million registered wireless subscribers. The company creates, develops and distributes highly interactive programming designed to entertain, engage, inform and aggregate a highly affluent mobile audience and transform them into customers-using their wireless devices. The company's proprietary Pervasive Media Platform (PMP See point-to-multipoint and portable media player. PMP - Portable Media Player ) and the Mobliss Network enable media companies and marketers to optimize their message according to a subscriber's wireless capabilities, preferences, demographics, permission and geographic location. Mobliss (www.mobliss.com) currently has relationships with the largest wireless service providers in North America including AT&T Wireless, ALLTEL, Bell Mobility, Boost Mobile, Cingular, Nextel, Sprint, Telus, T-Mobile and Verizon. |
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