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Mobixell and July to Showcase Content Delivery Solution at 3GSM World Congress.


Joint solution includes fast and efficient introduction of any type of content to be available to subscribers, assuring excellent user-experience

BOSTON -- Mobixell Networks, a leading provider of innovative mobile multimedia solutions and July Systems, the premier provider of smart mobile content retailing solutions announced today they will showcase their joint content delivery solutions at the 3GSM (Global System for Mobile Communications) A digital cellular phone technology based on TDMA that is the predominant system in Europe, but also used worldwide. Developed in the 1980s, GSM was first deployed in seven European countries in 1992.  World Congress 2007.

July Systems' Mobile Store and Mobixell's RMSC RMSC Raytheon Missile Systems Company
RMSC Rich Media Service Center
RMSC Resource Management Steering Committee
RMSC Rocky Mountain Saab Club (Denver, CO, USA)
RMSC Resource Management Support Clerk
 provide the operator's subscribers with the latest high-quality multimedia content, such as such as wallpapers, ringtones, true tones and high quality video. The joint system enables easy management of multimedia content, price-handling and customization of content according to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 device. It will enable subscribers to easily browse and preview mobile content in the store before actually purchasing it.

Mobixell's automatic media handling capabilities are used to facilitate the creation and introduction of attractive content, while automatically preparing preview samples as well as adjusting the content per specific handset The part of the telephone that contains the speaker and the microphone. On a desktop phone, the part you hold in your hand is the handset. On a cellphone, the entire phone is the handset. See multihandset cordless and headset.  (based on their extensive device capabilities database).

The automatic processing of content, and especially of rich video is a crucial element in the production of content and content samples for the mobile store and making it available for subscribers. The manual handling of such content is a long and time consuming process.

The demonstration will illustrate the advantages of the integration, and will introduce the following features:

* Efficiency in automatically supporting a large number of handsets

* Replacement of current manual creation of multiple copies with an automated process (reducing OPEX See CAPEX. )

* Branding of content with either an operator's logo or a commercial advertisement.

* Quick support for all portal environments:

* Support of WAP (1) (Wireless Access Point) See access point.

(2) (Wireless Application Protocol) A standard for providing cellular phones, pagers and other handheld devices with secure access to e-mail and text-based Web pages.
 Portal (+ Preview files)

* Support of Web Portal See portal.  (+ Preview files)

The 3GSM World Congress is the world's leading mobile communications conference and exhibition. The demonstrations can be seen at the Mobixell booth -2.1C45, Hall 2 Level 1.

About Mobixell Networks

Mobixell Networks provides innovative multimedia technologies and business solutions that facilitate the expansion of mobile operators, content and service providers' mobile multimedia services by enabling content consumption, Peer-2-Peer content sharing, User Generated Content communities, mobile advertising, and more. Mobixell's reliable network-based solutions deliver the highest quality multimedia, raising user satisfaction while helping operators drive traffic growth, safeguard crucial content revenue streams and realize new revenue streams.

Mobixell's solutions are deployed at over 150 mobile operators and content providers including top-tier carriers in five continents. Founded in late 2000, Mobixell is a Delaware company with offices and operations around the world.

For more information, visit the company's web site at http://www.mobixell.com.

About July Systems

July Systems provides innovative mobile marketplace solutions that enable mobile operators and content retailers to multiply mul·ti·ply
v.
1. To increase the amount, number, or degree of.

2. To breed or propagate.
 revenues and profits by transforming the marketing and retailing of mobile content to reach the mass-market in a personalized per·son·al·ize  
tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es
1. To take (a general remark or characterization) in a personal manner.

2. To attribute human or personal qualities to; personify.
 and targeted way. July's integrated end-to-end mobile marketplace solutions and managed services An umbrella term for third-party monitoring and maintaining of computers, networks and software. The actual equipment may be inhouse or at the third-party's facilities, but the "managed" implies an ongoing effort; for example, making sure the equipment is running at a certain quality  are currently deployed across multiple operators and other customers across the US and Europe who reach over 300 million mobile consumers. Founded in 2001, July Systems is privately held, and has its headquarters in Santa Clara Santa Clara, city, Cuba
Santa Clara (sän`tä klä`rä), city (1994 est. pop. 217,000), capital of Villa Clara prov., central Cuba.
, CA, Global Product Center in Bangalore, India, and European offices in Germany and UK. For more information: www.julysystems.com.
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Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Feb 5, 2007
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