Mobixell Rich Media Service Center to Power Swisscom Mobile's World Cup Multimedia Alert Services; Swisscom Subscribers Can Follow The World Cup with 24/7 Multimedia Services.

BOSTON -- Mobixell Networks announced today that Swisscom Mobile (SCM), the leading provider of mobile communications services in Switzerland, deployed Mobixell's Rich Media Service Center (RMSC) version 5 to power its multimedia alert services. As a result, Swisscom's subscribers will enjoy a compelling variety of multimedia content, starting with World Cup news and goal alerts, specially optimized for their handsets.

In addition to SCM's Person to Person (P2P) Multimedia Messaging services which are already enabled by Mobixell's RMSC, the first Application to Person (A2P) messaging service to be launched through RMSC will enable Swisscom Mobile subscribers to stay "on the ball" during the FIFA World Cup 2006(TM). Football fans will have no shortage of opportunities to catch up on the latest news and background information during the games and in the hours between matches. The service will send "live" multimedia content about the games right to the subscriber's handsets via MMS.

Swisscom Mobile upgraded to Rich Media Service Center Version 5 with Intelligent Multi-Application Support to enhance their growing content offering. The upgrade to RMSC Version 5 was implemented using the OMA standard interface - STI (Standard Transcoding Interface), for smoother integration. Support for the industry standard interface will also make it easy for Swisscom to integrate more services in the future.

"We frequently launch exciting new content services," said Stefan Kohler, Head of Messaging Domain. "So we were pleased to learn that Mobixell provides a single, centralized platform to power all of our multimedia offerings. We were also very pleased with the smooth integration under tight deadlines that was achieved. Such excellent performance is only reachable when the supplier, the integrator and the customer work as partners and follow a common goal."

"We are delighted that Swisscom Mobile has again chosen Mobixell to ensure a top-quality multimedia experience," said Amir Aharoni, CEO and President of Mobixell. "We are committed to enabling our customers to maximize multimedia revenues by introducing richer mobile content, more rapidly."

The Mobixell Rich Media Service Center (RMSC) ensures that end users receive multimedia content and messages consistently suited to their particular device. By consolidating all rich media adaptation, transcoding, optimization, and security into a centrally-managed solution, the new RMSC enables operators to support mobile multimedia services in an efficient, cost-effective manner both today and in the future.

About Swisscom Mobile

With a market share of approx. 63%, Swisscom Mobile is the number one company in the Swiss mobile communications sector. In the 2005 financial year, Swisscom Mobile generated sales of CHF 4.168 billion and now has 4.37 million NATEL(R) customers. Swisscom Mobile is a publicly limited company in which Swisscom Ltd has a 75% stake, with the British Vodafone Group holding the remaining 25%. The company operates a nationwide GSM network (900/1800 MHz) which was upgraded by the use of EDGE in Spring 2005. In addition, the Swisscom Mobile UMTS network already covers around 90% of the populated area of Switzerland. The company also offers Internet access via wireless LAN at more than 1'000 hotspots. This unusual technology mix is the basis for a comprehensive mobile broadband network and high-quality mobile communications services. Swisscom Mobile has been offering UMTS-based services since November 2004, including live TV and video telephony. It Mobile Unlimited PC card also offers an automatic, seamless and fast way to make mobile connections to the Internet. Incidentally, Swisscom's NATEL(R) subscribers are not only contactable anywhere in Switzerland. They can also be contacted via some 400 mobile networks throughout the world.

About Mobixell Networks

Mobixell Networks provides advanced multimedia technology and business solutions for mobile network operators. Mobixell's reliable, carrier-grade network solutions offer advanced multimedia value-added services including rich media adaptation, transcoding, optimization, super distribution, mobile viral marketing and security. With Mobixell, operators can increase mobile data traffic, reduce support overhead, and realize faster ROI on next-generation infrastructure.

Mobixell's solutions are commercially operative in top-tier carriers on five continents and handle rich media content for millions of subscribers every day. Providers rely on Mobixell to ensure delivery of only the highest-quality multimedia - raising user satisfaction, lowering churn, and safeguarding crucial content revenue streams.

Founded in 2000, Mobixell is headquartered in Boston with offices and operations in North America, Europe, APAC, and Japan, and an R&D center in Israel. For more information, visit the company's web site at www.mobixell.com.