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Mobixell Networks and Adamind Sign a Merger Agreement.


Adamind's Technologies, Software, and Products Will Become Part of Mobixell's Portfolio of Mobile Multimedia Solutions

WELLESLEY, Mass. & PALO ALTO Palo Alto, city, California
Palo Alto (păl`ō ăl`tō), city (1990 pop. 55,900), Santa Clara co., W Calif.; inc. 1894. Although primarily residential, Palo Alto has aerospace, electronics, and advanced research industries.
, Calif. -- Mobixell, a leading provider of innovative mobile multimedia solutions, and Adamind (LSE LSE - Language Sensitive Editor :ADA Ada, city, United States
Ada (ā`ə), city (1990 pop. 15,820), seat of Pontotoc co., S central Okla.; inc. 1904. It is a large cattle market and the center of a rich oil and ranch area.
), a global supplier of media adaptation software for the mobile messaging (MMS (Multimedia Messaging Service) An enhanced transmission service that enables graphics, video clips and sound files to be transmitted via cellphones. Developed as part of the 3GPP project, MMS phones are generally backward compatible with SMS and EMS. ), content, and convergence services markets, announce that an agreement has been signed on the terms of sale Terms of sale

Conditions under which a firm proposes to sell its goods or services for cash or credit.
 of Adamind's assets to Mobixell. Mobixell intends to merge Adamind's products and technologies to form a powerful market leader in the Mobile Multimedia domain.

Adamind's assets to be sold to Mobixell include intellectual property, software, and contracts with customers and suppliers relating to relating to relate prepconcernant

relating to relate prepbezüglich +gen, mit Bezug auf +acc 
 the development, marketing, and sale of all Adamind's transcoding and Mobile Multimedia software (the "MediaSpire" product family). In addition, the majority of the Adamind's employees will become employees of Mobixell.

Mobixell will stand by its commitment to continue the support of existing customers from both companies. Mobixell further intends to continue the development plans according to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 previously communicated roadmaps, and invest greater resources in the development of new and exciting mobile multimedia solutions.

Amir Aharoni, Chief Executive Officer of Mobixell, said: "The synergy between both companies; their strategy of developing products according to a best-of-breed approach, and building on the leading capabilities of each of the organizations, will create an entity that is greater than the parts constituting it. By combining the Adamind and Mobixell product portfolios, the company is now well positioned in the marketplace as an expert in the area of multimedia over mobile, and can offer existing and new customers a wider best-of-breed set of technologies."

"This step forward fortifies the company's presence in the marketplace with a more balanced regional spread, and greater resources invested in development, global support, and professional services (job) professional services - A department of a supplier providing consultancy and programming manpower for the supplier's products. . The combined customer installed base is impressive, with over 150 mobile operator and content provider deployments worldwide, and strategic relationships with most of the top MMSC and Mobile Multimedia Value-Add-Service vendors in the marketplace," says Shailendra Jain, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Adamind.

"The trend within the mobile multimedia market reveals a need for consolidation in order to gain stronger market positions. This step reflects this consolidation, and provides the company with a compelling opportunity to emerge as a strong and dominant player in the market with a secure future," says Orna Berry, Executive Chairperson of Adamind.

The company intends to lead the mobile lifestyle revolution by continuing to develop and deliver innovative Mobile Multimedia solutions to enable Peer-2-Peer content sharing, User Generated Content Communities, mobile advertising, and more. Service and content providers around the world will thus be enabled to generate new revenue streams, maximize the mobile multimedia business, and enjoy higher ARPU (Average Revenue Per User) A calculation often used to determine the overall value of an application. It is also used to rate particular customers, especially in the wireless space, by comparing someone's account to the overall average.  which derives from these services.

NOTE TO EDITORS

About Mobixell

Mobixell Networks provides innovative multimedia technologies and business solutions that facilitate the expansion of mobile operators, content and service providers' mobile multimedia services by enabling content consumption, Peer-2-Peer content sharing, User Generated Content communities, mobile advertising, and more. Mobixell's reliable network-based solutions deliver the highest quality multimedia, raising user satisfaction while helping operators drive traffic growth, safeguard crucial content revenue streams, and realize new revenue streams.

Mobixell's solutions are deployed at over 100 mobile operators and content providers including top-tier carriers in five continents. Founded in late 2000, Mobixell is a Delaware company with offices and operations around the world. For more information, visit the company's web site at http://www.mobixell.com

About Adamind

Adamind (LSE:ADA) is a developer of software that provides a comprehensive framework to enable and promote mobile multimedia content and converged communications services. The company addresses the interoperability The capability of two or more hardware devices or two or more software routines to work harmoniously together. For example, in an Ethernet network, display adapters, hubs, switches and routers from different vendors must conform to the Ethernet standard and interoperate with each other.  challenge that exists between different mobile devices to receive media rich content and provides tools to track, process, control and promote rich content services. Adamind's media adaptation and enhancement platform enables service operators to successfully deploy messaging (MMS, Email, IM), content (downloading, browsing and streaming) and next generation convergence services; generate new revenue streams; and drive key new value-added-services (VAS vas (vas) pl. va´ sa  [L.] vessel.va´sal

vas aber´rans 
1. a blind tubule sometimes connected with the epididymis; a vestigial mesonephric tubule.

2.
) enablers such as advertising, branding, DRM (1) (Digital Radio Mondiale) A digital audio broadcasting (DAB) system for AM radio in Europe. See HD Radio.

(2) (Digital Rights M
 and anti-abuse support. With over 100 deployments in some of the world's major mobile operator networks and content providers Adamind is strategically poised to enable the promise of the Mobile Lifestyle revolution. For more information, visit http://www.adamind.com
COPYRIGHT 2007 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Article Type:Company overview
Date:Feb 22, 2007
Words:702
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