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Mobixell Networks and Adamind Announce a Strategic Alliance between the Two Companies.


This strategic alliance reflects a true synergy that will unleash the full potential of mobile multimedia value added Value Added

The enhancement a company gives its product or service before offering the product to customers.

Notes:
This can either increase the products price or value.
 solutions

WELLESLEY, Mass. & PALO ALTO Palo Alto, city, California
Palo Alto (păl`ō ăl`tō), city (1990 pop. 55,900), Santa Clara co., W Calif.; inc. 1894. Although primarily residential, Palo Alto has aerospace, electronics, and advanced research industries.
, Calif. -- Mobixell, a leading provider of innovative mobile multimedia solutions and Adamind (LSE LSE - Language Sensitive Editor : ADA Ada, city, United States
Ada (ā`ə), city (1990 pop. 15,820), seat of Pontotoc co., S central Okla.; inc. 1904. It is a large cattle market and the center of a rich oil and ranch area.
), a global supplier of media adaptation software for mobile messaging (MMS (Multimedia Messaging Service) An enhanced transmission service that enables graphics, video clips and sound files to be transmitted via cellphones. Developed as part of the 3GPP project, MMS phones are generally backward compatible with SMS and EMS. ), content and convergence services market, announce a strategic alliance between the two companies. The companies will stand by their commitment to continue their support of existing customers from both companies and further intend to continue their development plans according to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 previously communicated roadmaps.

Amir Aharoni, Chief Executive Officer of Mobixell said: "The synergy between both companies; their strategy of developing products according to a 'best of breed' approach; and building on the leading capabilities of each of the organizations, all provide a compelling basis for a strategic alliance between the companies. I see great value for our customers in utilizing the technologies and innovations of both companies as we will be able to invest our resources in the development of new and exciting mobile multimedia solutions."

The alliance will result in an integration of product portfolios providing new and existing customers with a best-of-breed set of technologies particularly in the areas of mobile messaging, mobile content production and delivery, mobile social networking See social networking site.

social networking - social network
 and mobile multimedia advertisement.

"The trend within the mobile multimedia market reveals a need for the integration of complimentary solutions in order to gain stronger market positions. The alliance reflects this trend and provides a unique opportunity for the combined technology offering to rise to a dominant position within the market providing it with a secure future," says Orna Berry, Executive Chairperson of Adamind.

The strategic alliance will renew the initiative to lead the mobile lifestyle revolution by continuing to develop and deliver innovative solutions to service and content providers around the world, enabling them to generate new revenue streams and maximize the mobile multimedia experience.

For more information, please visit us at the 3GSM World Congress 2007 in Barcelona.

Mobixell - Hall 2 Booth 2.1C45

Adamind - Hall 2 Booth 2A25

NOTE TO EDITORS

About Mobixell

Mobixell Networks provides advanced multimedia technology and business solutions for mobile network operators. Mobixell's reliable, carrier-grade network-based solutions offer advanced multimedia value-added services including rich media adaptation, transcoding, optimization, super distribution, mobile viral marketing An online advertising approach that functions somewhat like word-of-mouth. The "viral" refers to how quickly it propagates, but its purpose is not to cause damage like a computer virus, but to make an offer available to the masses.  and security. With Mobixell, operators can increase mobile data traffic, reduce support overhead, and realize faster ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot).  on next-generation infrastructures. Mobixell's solutions have been deployed at top-tier carriers on five continents, handling rich media content for millions of subscribers every day. Providers rely on Mobixell to ensure delivery of only the highest-quality multimedia - raising user satisfaction, lowering churn, and safeguarding crucial revenue streams. Founded in 2000, Mobixell is headquartered in Boston with offices and operations in North America, Europe, APAC APAC Australian Partnership for Advanced Computing
APAC Agricultural Policy Analysis Center
APAC Asia and Pacific
APAC Asian Pacific American Coalition
APAC Adapted Physical Activity Council (American Alliance for Health) 
, and Japan, and an R&D center in Israel. For more information, visit the company's web site at www.mobixell.com.

About Adamind

Adamind (LSE: ADA) is a developer of software that provides a comprehensive framework to enable and promote mobile multimedia content and converged communications services. The company addresses the interoperability challenge that exists between different mobile devices to receive media rich content and provides tools to track, process, control and promote rich content services. Adamind's media adaptation and enhancement platform enables service operators to successfully deploy messaging (MMS, Email, IM), content (downloading, browsing and streaming) and next generation convergence services; generate new revenue streams; and drive key new value-added-services (VAS vas (vas) pl. va´ sa  [L.] vessel.va´sal

vas aber´rans 
1. a blind tubule sometimes connected with the epididymis; a vestigial mesonephric tubule.

2.
) enablers such as advertising, branding, DRM (1) (Digital Radio Mondiale) A digital audio broadcasting (DAB) system for AM radio in Europe. See HD Radio.

(2) (Digital Rights M
 and anti-abuse support. With over 100 deployments in some of the world's major mobile operator networks and content providers, Adamind is strategically poised to enable the promise of the Mobile Lifestyle revolution.

www.adamind.com
COPYRIGHT 2007 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Feb 11, 2007
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