Mobius Announces Personalization Capabilities; Click-n-Done To Offer One-to-One Web Personalization.Business/Technology Editors RYE, N.Y.--(BUSINESS WIRE)--Aug. 9, 2001 Mobius Management Systems, Inc. (Nasdaq: MOBI MOBI Mobile (Internet Top Level Domain) MOBI Molecular Orbital Bond Index MOBI Microgravity Observations of Bubble Interaction MOBI Model Based Interface MOBI Object Intelligent Model MOBI Message Oriented Broker Interface ), a leading provider of e-presentment and payment software, today announced the integration of its Click-n-Done(TM) electronic bill presentment and payment See EBPP. (EBPP (Electronic Bill Presentment and Payment) Sending invoices to customers over the Internet. When payment is due, an e-mail is sent with a link to a Web page that contains the billing information and the payment services that are supported. ) solution with software that delivers user-specific content such as personalized marketing Personalized marketing (also called personalization, and sometimes called one-to-one marketing) is an extreme form of product differentiation. Whereas product differentiation tries to differentiate a product from competing ones, personalization tries to make a unique product messages. "Survey data shows that consumers who frequently transact business over the Internet appreciate the convenience of personalized service," said Neil Weiss, senior market manager at Mobius. "A recent survey by the Personalization Consortium showed that 63% of online purchasers are more likely to register at a site that allows them to personalize its content, and 56% are more likely to purchase from such a site. Now billers can capitalize on Cap´i`tal`ize on` v. t. 1. To turn (an opportunity) to one's advantage; to take advantage of (a situation); to profit from; as, to capitalize on an opponent's mistakes s>. this consumer behavior by delivering a convenient bill presentment and payment See EBPP. method along with targeted messages that inform customers about goods and services In economics, economic output is divided into physical goods and intangible services. Consumption of goods and services is assumed to produce utility (unless the "good" is a "bad"). It is often used when referring to a Goods and Services Tax. that might be of value to them. The combination benefits both billers and consumers." Mobius software supports a broad range of e-business requirements, including e-presentment and payment, customer relationship management, and enterprise document portals. Click-n-Done(TM) e-statement and e-billing software supports multiple billing models, including biller direct and third-party consolidation, as well as the innovative consumer consolidation model, in which bills are presented, paid, and stored on the consumer's own desktop. Information from the Click-n-Done repository is passed to personalization software such as the E.piphany Real-Time (RP) Personalization Engine via Click-n-Done programming interfaces. This data, which can include customer demographics, account and payment history, and line item bill detail, can be used to evaluate which marketing offer to present to the user and to create personalized content on the bill pages. Interfaces to external personalization engines supplement Click-n-Done's targeted marketing module, which allows billers to drive marketing campaigns using data from the bill page itself without any external database or engine. "E-presentment and payment promise important benefits to enterprises - competitive differentiation, reduced costs for the printing and mailing of statements and bills, speedier transaction and payment resolution, and an opportunity to open an interactive marketing channel to customers," added Weiss. "Providing personalized service is a way to drive consumer adoption of EBPP, which will help billers achieve these benefits." Mobius is a member of the Personalization Consortium, an international advocacy group that promotes the responsible and beneficial use of technology for personalizing consumer and business relationships. "While consumers welcome the convenience of personalized service, they also place a high value on privacy and security," Weiss concluded. "Ensuring consumer privacy and using technology responsibly are critical to e-business success." About Mobius Mobius Management Systems, Inc. (www.mobius.com) is a leading provider of Web-based software for managing and presenting enterprise content. The Company's products support a broad range of e-business and application requirements, including customer relationship management, enterprise resource planning See ERP. (application, business) Enterprise Resource Planning - (ERP) Any software system designed to support and automate the business processes of medium and large businesses. and electronic bill presentment and payment. ViewDirect(R) products store and integrate documents of different formats, presenting and distributing them to employees, customers and business partners over the Internet and corporate networks. Click-n-Done(TM) provides a "next generation" electronic bill presentment and payment solution that supports multiple e-billing models. Gartner Group (company) Gartner Group - One of the biggest IT industry research firms. Address: Connecticut, USA. has consistently cited Mobius for leadership in integrated document archive and retrieval systems (IDARS IDARS Integrated Document Archive and Retrieval System ). Mobius products are used by more than one million customers and employees of nearly 1,300 organizations worldwide. More than half of the Fortune 100 companies use Mobius software. The Company, founded in 1981, is headquartered in Rye, New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , with eleven domestic offices, as well as foreign subsidiaries in England, France, Germany, Italy, Sweden, Switzerland, Benelux, Australia and Japan. Statements contained in this release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and of 1995. Forward-looking statements involve risks and uncertainties. In particular, any statements contained herein regarding expectations with respect to future sales and profitability, as well as product development and/or introductions, are subject to known and unknown risks, uncertainties, and contingencies, many of which are beyond the Company's control, which may cause actual results, performance, or achievements to differ materially from those projected or implied in such forward-looking statements. Important factors that might affect actual results, performance, or achievements include, among other things, overall economic and business conditions, the demand for the Company's goods and services, including budget allocations for new software products especially within larger corporate environments which have traditionally licensed the company's products, technological advances and competitive factors in the markets in which the Company competes, including price competition from products providing similar functionality to Mobius' products as well as competition for experienced, seasoned employees (including retention) to support the company's key business operations Business operations are those activities involved in the running of a business for the purpose of producing value for the stakeholders. Compare business processes. The outcome of business operations is the harvesting of value from assets , ongoing product development and growth, and acceptance and or adoption of the company's new internet See Web 2.0 and Internet2. products and services. These risks and uncertainties are described in detail from time to time in Mobius' filings with the Securities and Exchange Commission, including its Quarterly Report on Form 10-Q Form 10-Q See 10-Q. , filed on May 15, 2001. Mobius accepts no obligation to update these forward-looking statements and does not intend to do so. All trademarks are the property of their respective owners. |
|
||||||||||||||

Printer friendly
Cite/link
Email
Feedback
Reader Opinion