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Mobinil Selects Followap for Mobile Instant Messaging.


iFollow IMSC IMSC Integrated Media Systems Center (University of Southern California)
IMSC Information Management Steering Committee
IMSC International Mobile Satellite Conference
IMSC Interworking Mobile Switching Center
 and IM Clients Will Power Mobinil's Operator-Branded IM Service

SINGAPORE -- Mobinil, Egypt's largest mobile operator, has selected Followap, the leader in mobile IM, presence and interconnect solutions to power its own brand instant messaging service. Subscribers to Mobinil's operator IM service will be able to enjoy the benefits of real time communications Instantaneous transmission. There is little or no network latency when transmitting in real time. See real time.  on their mobile device through Followap's IMSC (Instant Messaging Service Centre).

Market trends indicate that operator branded IM is quickly becoming one of the most important real-time communication services across the globe, and is an important GSMA GSMA GSM (Groupe Spéciale Mobile) Association
GSMA Great Smoky Mountains Association
GSMA Global Scheduling Multiple Access
GSMA Greater Seoul Metropolitan Area (South Korea)
GSMA Gsm Association
 initiative. Mobinil's Messaging service answers the needs of SMS (1) (Storage Management System) Software used to routinely back up and archive files. See HSM.

(2) (Systems Management Server) Systems management software from Microsoft that runs on Windows NT Server.
 users by providing them with an advanced real-time communications service which provides valuable "presence" or availability information of subscribers also signed up to the service.

"Mobinil's plans to rollout mobile instant messaging Mobile Instant Messaging abbreviated as MIM is a presence enabled messaging service that aims to transpose the Internet desktop messaging such as ICQ or MSN experience to the usage scenario of being connected via a mobile/cellular device.  is another example of the growing momentum behind this exciting communications service," said Alex Sinclair, the CTO (Chief Technical Officer) The executive responsible for the technical direction of an organization. See CIO and salary survey.  of the GSMA, the global trade association for mobile phone operators. "The GSMA is working with the industry to ensure their technology is fully interoperable so that users can exchange messages across networks - a factor that has been instrumental in the enormous success of text messaging."

"Mobinil is committed to enable mobile subscribers in Egypt to communicate in a dynamic and friendly manner, and IM is an intuitive and efficient service which will meet our customers needs," said HervE[umlaut] Suquet VP and COO at Mobinil. "We selected Followap's IMSC and IM Clients to provide the best service to our customers, and we expect IM to become a core part of our service offering," concluded Suquet.

"Creating operator-branded IM services leverages the large operator SMS community to form a naturally evolved IM community. The iFollow IMSC enables operators to take control of their IM services, build the brand, increase revenues and create a differentiated and value-added service," said Simon Brown, VP Global Sales and Customer Operations at Followap. "We are very pleased to be working with Mobinil. Their subscribers will be able to see the availability of their contacts, if they are busy, driving, in a meeting, or available just by looking at their address book. All the information they need will be in one single view, so they can decide the best way to communicate," concluded Brown.

About iFollow IMSC

Followap's drive for IM and Presence interconnectivity builds on Followap's lead in the operator-branded IM market. First launched in 2000, Followap's iFollow IMSC (Instant Messaging Service Centre) powers over 15 operator-owned communities worldwide. Followap is providing this connectivity using its Interconnect Platform (ICP (1) (Internet Cache Protocol) A protocol used by one proxy server to query another for a cached Web page without having to go to the Internet to retrieve it. See CARP and proxy server. ).

About Followap

Followap is the leading provider of Presence, Instant Messaging and Interconnect solutions to the telecommunications industry. Pioneering this field, Followap's customer base consists today over 25 network operators, with a combined user base of about 300 million subscribers. Followap's products were first launched in 2000 and are designed especially for the operator, enabling advanced, interoperable presence-enhanced services, whilst also creating the infrastructure for next-generation networks. Followap contributes to industry standardization efforts in forums including OMA (1) See Object Management Architecture.

(2) (Open Mobile Alliance Ltd., La Jolla, CA, www.openmobilealliance.org) An organization formed in June of 2002 by the consolidation of the WAP Forum group and the Open Mobile Architecture Initiative.
, IETF See Internet Engineering Task Force.

IETF - Internet Engineering Task Force
, 3GPP and the GSM Association. Followap is an ISO (1) See ISO speed.

(2) (International Organization for Standardization, Geneva, Switzerland, www.iso.ch) An organization that sets international standards, founded in 1946. The U.S. member body is ANSI.
 9001:2000 certified vendor.

Followap has offices in Europe, the US and Asia. For more information, please visit www.followap.com

About Mobinil

The Mobile GSM900/1800 cellular network in Egypt is operated by The Egyptian Company for Mobile Services (ECMS ECMS Electronic Copyright Management Systems
ECMS Enterprise Content Management Solution
ECMS Extended Change Management System
ECMS Electronic Client Management System
ECMS Enhanced Crisis Management System
ECMS Environmental Corrosion Monitoring System
), an Egyptian public company. Mobinil is the market leader thanks to its dedication to constantly providing the best services, and there are more than 7.2 million subscribers to Mobinil's service in Egypt today.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Oct 17, 2006
Words:585
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