MobileLime Wins Global Electronic Marketing (GEM) Award for Its Mobile Rewards Platform.

Awarded Best System and Program Vendor at the 15 (th) Annual GEMCON Conference

BOSTON -- MobileLime([R]), the first company to turn the mobile phone into a marketing, loyalty and payment device, today announced that it won the Global Electronic Marketing (GEM) award for Best System and Program Vendor at the 15th annual Global Electronic Marketing Conference (GEMCON) in Park City, Utah.

"The GEM Awards recognize excellence in electronic marketing," said Mike Gorshe of Accenture, the Chicago-based global consultancy that has sponsored the GEM Awards since 1996.

MobileLime was recognized for using mobile phone technology for marketing, loyalty and payment purposes. MobileLime's Mobile Rewards platform enables merchants to offer customers exclusive member benefits, information-based alerts and instant savings on items store-wide through their customers' mobile phones.

"We were very pleased to select MobileLime as a winner for its innovative Mobile Rewards platform," said Carlene Thissen, GEMCON founder. "The unique nature of the technology rewards both consumers and retailers and is at the forefront of the industry. MobileLime enables merchants to build real-time relationships with customers and impact their buying behavior at the point-of-sale by leveraging the interactive power of the cell phone."

MobileLime makes a merchant's existing loyalty program work harder while improving the shopping experience for the consumer. It eliminates the need for physical loyalty cards by using a shopper's cell phone number as a unique identifier. The cashier simply enters the customer's cell phone number at checkout and the shopper receives instant savings towards purchases.

"We are proud to receive this recognition from such a well respected global association," said Robert Wesley, president and CEO, MobileLime. "The GEM Award is yet another indicator that our unique relationship-based mobile promotions, rewards and payment platform, tied to the point of sale, results in increased sales for merchants and greater value for consumers."

Winners were announced at the GEM Awards ceremony held October 10, 2006 at GEMCON in Park City, Utah.

About MobileLime ( [R] )

MobileLime is the first company to turn the mobile phone into a marketing, loyalty and payment device, enabling merchants to build sales and loyalty in ways never before possible.

With MobileLime, consumers can use their mobile phones to personalize their shopping experiences with valuable information and offers, take advantage of loyalty programs without carrying cards, and use their mobile phones as a quick and secure way to pay for purchases. MobileLime enables merchants to create true one-to-one relationships with their patrons - reaching them through multiple channels with timely and targeted promotions when patrons are most receptive. Merchants can take advantage of cost-effective, high-impact, interactive cardless loyalty programs, and let patrons pay with their mobile phones, speeding checkout and cutting costs by offering flexible payment options.

Recently awarded 1st place winner of the Wireless Emerging Technologies Award at CTIA WIRELESS 2006, the 2005 Global Retail Technology Award for Best In-Store Innovation, and the Innovation Award from the Global Mobile Marketing Association, MobileLime, a service of Vayusa, Inc., is privately held and based in the Boston area. To learn more, please visit www.mobilelime.com.