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Mobile marketing survey.


MOBILE MARKETING SURVEY: The highest regarded mobile marketing services to mobile phone users include downloads, coupons and alert-based services, according to a new survey on mobile marketing effectiveness done by The Mobile Marketing Association, Boulder, Colo. When the 1,800 consumers were asked about their participation in mobile marketing voting campaigns, 29 percent said they participated in 2006, compared with 8 percent in 2005.

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Publication:ABA Bank Marketing
Article Type:Brief article
Geographic Code:1USA
Date:Apr 1, 2007
Words:64
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