Mobile marketing survey.
MOBILE MARKETING SURVEY: The highest regarded mobile marketing
services to mobile phone users include downloads, coupons and
alert-based services, according to a new survey on mobile marketing
effectiveness done by The Mobile Marketing Association, Boulder, Colo.
When the 1,800 consumers were asked about their participation in mobile
marketing voting campaigns, 29 percent said they participated in 2006,
compared with 8 percent in 2005.
COPYRIGHT 2007 Bank Marketing Assn.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007 Gale, Cengage Learning. All rights reserved.
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