Mobile coupons.To taking photographs and watching TV, add coupon clipping coupon clipping The removal of interest coupons attached to a bearer bond in order that they might be taken to a bank or sent to a paying agent for redemption. to the list of things those over 50 years of age never thought they'd they'd 1. Contraction of they had. 2. Contraction of they would. they'd have ~would do with their phones. Access 360 Media in Culver City Culver City, city (1990 pop. 38,793), Los Angeles co., S Calif., a residential suburb of Los Angeles; inc. 1917. It is a center of the U.S. motion-picture industry, whose roots in the city date to c.1915. Its chief manufactures are rubber products and computers. put together such a program for three of its top retail clients: Quiksilver
Quiksilver, Inc., is one of the world's largest manufacturers of surfwear and other boardsport-related equipment based in Huntington Beach, California. (snow equipment), Mandee (junior fashion) and f.y.e. (music, videos and games). The mobile phone strategy is a natural for Access 360, given that it specializes in reaching the 12- to 34-year-old shopper demographic. The campaign, which began before the holidays and runs through January January: see month. , utilizes Access 360's video screens in stores as well as in-store signage. The ads explain how subscribers of Cingular Wireless (another Access 360 client) can receive special offers via their mobile phones. By texting a keyword (Quik, Mandee or Fye) and a codeword, the young and mobile instantly receive discount offers that can be redeemed re·deem tr.v. re·deemed, re·deem·ing, re·deems 1. To recover ownership of by paying a specified sum. 2. To pay off (a promissory note, for example). 3. at the cash register. In addition, the retailers had exposure on Cingular's customer Web site. "Mobile coupons are a new and interesting way to connect to young customers," said David Garver, executive director of segment marketing at Cingular. The strategy can "connect with consumers where it matters most to them--at retail, online and on their mobile phone," added Lon Otremba, president of Access 360. The "Insider Deal" program offers 30 percent off at Quiksilver, a buy one get one free promotion at f.y.e., and a girl with purchase at Mandee. Nationally, Access 360 has 2,200 video screens at retail locations. Clients include Wrigley's, Universal Music, Motorola and Underground Station. |
|
||||||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion