Mobile copy cat?Telefonica Moviles, the mobile unit of Spain's Telefonica, launched brands in its two biggest markets: MoviStar movistar is a major mobile phone operator owned by Telefónica Móviles. It operates in Spain and in many Latin American countries. Many movistar networks were acquired from BellSouth. The movistar name has been in use in Spain since the launch of GSM services in 1995. in Mexico Mexico, city, Mexico Mexico or Mexico City, Span. Ciudad de México (Méjico), city (1990 pop. 8,236,960; 1991 met. area est. 20,899,000), central Mexico, capital and largest city of Mexico. and Vivo in Brazil Brazil (brəzĭl`), Port. Brasil, officially Federative Republic of Brazil, republic (2005 est. pop. 186,113,000), 3,286,470 sq mi (8,511,965 sq km), E South America. . The massive advertising efforts started in April and met with controversy only weeks later in Brazil. Mobile competitor Oi, a unit of Brazilian telephone company Telemar, filed a court complaint charging that the Vivo brand campaign copied of one of its advertising campaigns. A Rio de Janeiro Rio de Janeiro, city, Brazil Rio de Janeiro (rē`ō də zhänā`rō, Port. rē`  thĭ zhənĕē`r court ruling forced Vivo to permanently remove all of its advertisements that resemble Oi's, such as billboards and television commercials, or face a daily fine of approximately US$16,500.
|
|
||||||||||||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion