Mobile business; proceedings. (CD-ROM included).

9780769536910

Mobile business; proceedings. (CD-ROM included)

International Conference on Mobile Business (8th: 2009: Dalian, China) Ed. by Xiangpei Hu et al.

Computer Society Press

2009

83 pages

$225.00

Paperback

TK6570

The 64 papers selected for presentation and publication discuss developments in the mobile communications industry, with a focus on marketing and managing systems rather than design or manufacture of components. They cover emerging theories of mobile business; models, strategies, and value creation; innovative applications, services, and case studies; emerging technologies; security and privacy; the mobile business in Asia and China; and industry applications. Specific topics include the effect of online-to-mobile trust transfer and previous satisfaction on the foundation of mobile banking initial trust, a strategic analysis reference model for mobile middleware technology providers, product categories and advertising formats fit, the diffusion of mobile handset features in Finland, the effectiveness of privacy assurance approaches in location-based services in India and the US, an empirical study on mobile web browsing service adoption in Korea, and comparing mobile enterprise solutions in Europe and Japan. The print volume contains only paragraph-long abstracts; presumably the disk contains the full papers. There is no subject index.

([c]2009 Book News, Inc., Portland, OR)