Mobile Technology is Set to Reform the Broadcast Industry Because Audiences Will Be Able to Be Reached Regardless of Their Location.

DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c27183 ) has announced the addition of Asia Pacific Mobile TV Outlook: Subscriber Interest and Market Analysis 2005 To 2010 to their offering.

Over the next decade, mobile technology will play a significant role in the broadcast media as mobile television services can allow broadcasters to reach their audience regardless of where viewers are located. Technical trials of DVB-H services are currently under way, and Nokia recently launched a pilot project enabling mobile phone users to watch television broadcasts on their handsets in Singapore.

Korea's SK Telecom's Satellite DMB service provides a multimedia mobile broadcasting service that converges telecommunications and broadcasting. The satellite DMB enables customers to view broadcasts on handheld terminals like mobile handsets, PDAs or in-car devices. The satellite DMB service provides 25 audio channels for music, news, education, and 3 data channels for information services. Samsung Electronics has completed development of the world's first satellite DMB chip for mobile phones. Korea Telecom plans to launch satellite DMB in 2006

To help you understand the opportunities from a consumer point of view, APRG has polled mobile users from seven Asian countries on their perspectives and interest for receiving live broadcasts on their mobile handsets. Key metrics and forecasts in this report include:

Subscriber Interest - Australia

Subscriber Interest - China

Subscriber Interest - Hong Kong

Subscriber Interest - Korea

Subscriber Interest - Philippines

Subscriber Interest - Singapore

Subscriber Interest - Thailand

Topics Covered

Chapter 1. Introduction

Chapter 2. Current Situation

Chapter 3. Summary of APRG Consumer Interviews

Chapter 4. Subscriber Interest in Australia

Chapter 5. Subscriber Interest in China

Chapter 6. Subscriber Interest in Hong Kong

Chapter 7. Subscriber Interest in S. Korea

Chapter 8. Subscriber Interest in Philippines

Chapter 9. Subscriber Interest in Singapore

Chapter 10. Subscriber Interest in Thailand

Final Notes

Methodology

Survey Demographics

Forecasting

Notices

List of Figures
Figure 1. Mobile TV Technologies and Deployment Status
Figure 2. Percentage of Survey Respondents Interested or Very
Interested in Mobile TV
Figure 3. Survey Respondents in Australia - Interest in Mobile TV
Service
Figure 4. Australians Billing Preferences for Mobile TV Programming
Figure 5. Survey Respondents in China - Interest in Mobile TV Service
Figure 6. Chinese Consumers Billing Preferences for Mobile TV
Programming
Figure 7. Survey Respondents in Hong Kong - Interest in Mobile TV
Service
Figure 8. Hong Kong Consumers Billing Preferences for Mobile TV
Programming
Figure 9. Survey Respondents in S. Korea - Interest in Mobile TV
Service
Figure 10. S. Korean Consumers Billing Preferences for Mobile TV
Programming
Figure 11. Survey Respondents in Philippines - Interest in Mobile
TV Service
Figure 12. Philippines Consumers Billing Preferences for Mobile TV
 Programming
Figure 13. Survey Respondents in Singapore - Interest in Mobile TV
 Service
Figure 14. Singapore Consumers Billing Preferences for Mobile TV
 Programming
Figure 15. Survey Respondents in Thailand - Interest in Mobile TV
Service
Figure 16. Thailand Consumers Billing Preferences for Mobile TV
 Programming
Figure 17. Survey Demographics by Sex & Age
Figure 18. Survey Demographics by Employment Type

For more information visit http://www.researchandmarkets.com/reports/c27183