Mobile Operators Could Recoup Investment in Unbundled DSL Within Three Years, Says Analysys.LONDON -- The provision of fixed broadband is becoming essential for mobile operators and they could quickly recoup the substantial investment necessary to offer their own unbundled DSL services if they achieved strong service uptake, says Analysys, the global advisers on telecoms, IT and media (www.research.analysys.com). "DSL services can generate nine times the ARPU (Average Revenue Per User) A calculation often used to determine the overall value of an application. It is also used to rate particular customers, especially in the wireless space, by comparing someone's account to the overall average. earned by many mobile operators today from mobile data services. However, the challenge is to offer such services profitably," says Dr Mark Heath, co-author of the Analysys report, Mobile Operator Strategies for Fixed Broadband. "If 10% of its customers subscribed to DSL services, a large mobile operator could achieve a 16% cost saving in the provision of DSL services by investing in its own LLUB LLUB Local Loop Unbundling network," adds Heath. Other key findings of the report include: * There is a strong case for mobile operators bundling fixed broadband with their traditional mobile services. However, as investors increasingly focus on bottom-line performance as well as on revenue, operators must ensure that broadband services do not damage their profitability. With the wrong implementation choice, margins could be wafer thin. * While wireless technologies, such as HSPA (High Speed Packet Access) A family of high-speed 3G digital data services provided by cellular carriers worldwide that use the GSM technology. HSPA service works with HSPA cellphones as well as laptops and portable devices with HSPA modems. , CDMA2000 1x EV-DO (EVolution-Data Only) A 3G high-speed digital data service provided by cellular carriers worldwide that use the CDMA technology, including Verizon and Sprint in the U.S. EV-DO works on EV-DO cellphones as well as laptops and portable devices that have EV-DO modems. Revision A and WiMAX, have been touted as viable ways for mobile operators to offer fixed broadband services, DSL is the most appropriate choice for the short term in developed countries. HSPA could not profitably support average monthly usage levels of 2GB or more per customer. * While some operators, such as Vodafone UK, have chosen to resell the DSL services of the incumbent fixed operator (BT), local loop unbundling Local loop unbundling (LLU) is the regulatory process of allowing multiple telecommunications operators use of connections from the telephone exchange's central office to the customer's premises. can achieve greater profitability. "If fixed broadband services are to be profitable and to make a noticeable difference to mobile operators' revenue, a typical mobile operator must encourage at least 10-20% of its customer base to subscribe to its DSL services," says Dr Alastair Brydon, co-author of the report. "While there are risks involved, investment in LLUB could pay back in less than three years." The report is available to purchase online at http://research.analysys.com/store, priced at GBP GBP In currencies, this is the abbreviation for the British Pound. Notes: The currency market, also known as the Foreign Exchange market, is the largest financial market in the world, with a daily average volume of over US $1 trillion. 1700 (approximately EUR EUR In currencies, this is the abbreviation for the Euro. Notes: The currency market, also known as the Foreign Exchange market, is the largest financial market in the world, with a daily average volume of over US $1 trillion. 2450) plus VAT. For more information, telephone Analysys on +44 (0)1223 460600 or email research@analysys.com. |
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