Mobile Number Portability (MNP) Has Failed in Most Markets, Says Analysys.CAMBRIDGE, England -- In an effort to enhance competition and improve customer satisfaction, telecoms regulators in many countries worldwide have already introduced mobile number portability Mobile Number Portability (MNP) enables mobile telephone users to retain their mobile telephone numbers when changing from one mobile network operator to another. MNP is implemented in different flavours across the globe. (MNP (Microcom Networking Protocol) A family of communications protocols from Microcom, Inc., Norwood, MA, that have become de facto standards for error correction (classes 2 through 4) and data compression (class 5). In 1997, Compaq acquired Microcom. ), but flawed implementation has led to very low take-up according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. a new report, Mobile Number Portability: strategies for operators and regulators, published by Analysys, the global advisers on telecoms, IT and media (http://research.analysys.com) Key findings from the new report include: - MNP has been in place for several years in many countries, yet despite the high level of churn in the mobile industry there are few examples where more than 10% of mobile numbers have been ported. - Many MNP solutions have significant barriers to customer take-up, such as high charges for porting a number, long delays before porting takes place, limitations to data services after number porting, and sheer lack of awareness that MNP is available. - Contrary to popular belief, MNP does not necessarily increase long-term churn or cause price competition. MNP can be a major benefit to mobile operators if implemented well and some have achieved significant market share growth by embracing it. "One of the biggest barriers to MNP is that customers do not realise it is available", according to co-author Alastair Brydon. "Even with the best technical solutions and processes in place, if regulators and operators do not publicise Verb 1. publicise - call attention to; "Please don't advertise the fact that he has AIDS" advertise, advertize, publicize announce, denote - make known; make an announcement; "She denoted her feelings clearly" it then it will fail." The new report evaluates the impact of MNP on the mobile industry so far, for example in terms of churn and pricing. It demonstrates that the full benefits of MNP come only when it is implemented effectively and taken up by a substantial proportion of churning customers. Using a variety of case studies to illustrate best practice, the report defines the actions that regulators must take to achieve success with MNP. The report is available to purchase online at http://research.analysys.com/store, priced at GBP GBP In currencies, this is the abbreviation for the British Pound. Notes: The currency market, also known as the Foreign Exchange market, is the largest financial market in the world, with a daily average volume of over US $1 trillion. 1700 (approximately EUR EUR In currencies, this is the abbreviation for the Euro. Notes: The currency market, also known as the Foreign Exchange market, is the largest financial market in the world, with a daily average volume of over US $1 trillion. 2450) plus VAT. Analysys (www.analysys.com) provides strategy and management consultancy, information services See Information Systems. and start-up support throughout the telecommunications, IT and media sector. The company has over 160 staff worldwide, and, as part of the Analysys Mason Group, has offices in Cambridge, Dublin, Edinburgh, London, Madrid, Manchester, Milan, Paris, Singapore and Washington DC. |
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