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Mobile Networks Are Not Evolving Fast Enough To Match Subscriber Expectations for Rock Bottom Voice Prices.


DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c42040) has announced the addition of "The Future of Mobile Voice - How Mobile VoIP VoIP Mobile or 'Mobile Voice over Internet Protocol' is the application of Voice over IP technology to mobile handsets.

VoIP Mobile requires a mobile handset that supports, at minimum, high speed IP communications.
 will Challenge the Mobile Carrier Business Model" to their offering.

How can traditional telcos best compete in a landscape of new players?

The newest report, The Future of Mobile Voice: How Mobile VoIP will Challenge the Mobile Carrier BusinessModel, bases its findings on real life case studies of global operator best practices for protecting core voice revenues.

Part two in the VoIP report series, The Future of Mobile Voice adds the mobile market perspective to the fixed operator analysis made in Part one of the set: VoIPocapolypse Now - How Google, Skype, and Yahoo! will Change Fixed Telcos Models. Learn the analysts' insights on the impact of VoIP on the mobile telecom market, now and in the future. They discuss:

--Will current models support mobile competition in the face of new VoIP players?

--UMA and/or SIP - which technology will help sustain the mobile carrier model?

--Will the "Skype Phenomenon" be repeated in the mobile marketplace?

--Is there anything that mobile operators can do to maintain the value of voice?

Use this report to gain an understanding of current and future market challenges resulting from the ongoing commoditization Commoditization

1. A situation when illiquid financial contracts are changed or modified in a way that promotes trading and results in a more liquid market.

2. Making a product into a commodity.

Notes:
1.
 of voice, strategies for maintaining voice revenues in the short and long term, and whether these strategies are an effective response against the competitive threat of VoIP. It includes analysis and examples on both a country-specific and global scale - allowing operators, equipment manufacturers, and VoIP providers to evaluate trends for the future of mobile voice and the role that VoIP will play in the upcoming competitive landscape. The authors detail the state of the mobile industry, areas of vulnerability for operators and the evolutionary path for mobile VoIP. Players in the telecom industry can use this information to assess the timeline for the migration to VoIP in the mobile domain, gain a clear and unbiased view of technological developments in mobile voice and understand required technology and business model changes.

Practical Case Studies

Included in the report are multiple global case studies and operator analyses assessing business models, strategy, performance and profitability. These real-life examples allow you to track industry best practices, identify the best solutions and determine market trends. For a full list of companies mentioned in the report, please download the report excerpt.

This document reviews and supports the following key assertions:

--Voice has reached a point of commoditization in developed markets where subscribers have little incentive to choose services by any metric other than price. For mobile operators, this presents a significant challenge - with subscriber and revenue growth best described as anemic and with a fiercely competitive landscape, operators need to think creatively to stay afloat.

--Mobile networks are not evolving fast enough to match subscriber expectations for rock bottom voice prices - both CDMA (Code Division Multiple Access) A method for transmitting simultaneous signals over a shared portion of the spectrum. The foremost application of CDMA is the digital cellular phone technology from QUALCOMM that operates in the 800 MHz band and 1.9 GHz PCS band.  Rev. A and HSUPA (High Speed Uplink Packet Access) See HSPA.  are in the pipeline and promise operators on-network VoIP capabilities, but third party wireless VoIP See voice over Wi-Fi.  alternatives are here already.

--The key to long term operator sustainability lies in leveraging existing 2G and 3G network capabilities while simultaneously making use of wireless broadband High-speed wireless transmission of data. What is "high" speed is always a changing number. Wireless systems are typically slower than land-based, wireline networks. In the past, wireless broadband started at 250 Kbps, whereas land-based broadband was generally considered to start at T1  technologies. The motivation is twofold - to pre-empt pre·empt or pre-empt  
v. pre·empt·ed, pre·empt·ing, pre·empts

v.tr.
1. To appropriate, seize, or take for oneself before others. See Synonyms at appropriate.

2.
a.
 third party VoIP with compelling alternatives and to accelerate fixed mobile convergence Seamless switching between cellular and local networks for mobile users. The goal is to have a handset that switches automatically from the cellular network to the local, wireless Wi-Fi network when entering a building in order to save cellphone minutes. . UMA (1) (Unlicensed Mobile Access) See GAN.

(2) (Upper Memory Area) Memory in a PC between 640K and 1M. More relevant in the days of DOS, this region was broken into Upper Memory Blocks (UMB) reserved for video memory and other
 is the technology of choice for this task.

--Third parties will not be easily dissuaded from market entry - emboldened em·bold·en  
tr.v. em·bold·ened, em·bold·en·ing, em·bold·ens
To foster boldness or courage in; encourage. See Synonyms at encourage.

Adj. 1.
 by Skype's phenomenal transition from start up to de-facto PC VoIP solution, there are already a plethora of would-be giant killers. However, the mobile landscape is going to prove considerably harder to conquer, particularly with mobile operators controlling network and device access.

--The value of voice will continue to diminish, with developed market operators commonly providing FMC See fixed mobile convergence.  bundles with in-building VoWLAN for free. Pure-play mobile operators will be forced to build, acquire or lease fixed broadband access See broadband and wireless broadband.  for end users in order to survive.

Taget Audience

Fixed and Mobile Operators: Understand current and future market challenges resulting from the ongoing commoditization of voice, strategies for maintaining voice revenues in the short and long term, and whether these strategies are an effective response against the competitive threat of VoIP. The report contains a number of case studies highlighting global operator best practice in protecting core voice revenues.

VoIP Providers: Evaluate trends for the future of mobile voice and the role that VoIP will play in the upcoming competitive landscape. VoIP service providers will gain valuable insight relating to relating to relate prepconcernant

relating to relate prepbezüglich +gen, mit Bezug auf +acc 
 the state of the mobile industry, areas of vulnerability for operators and an understanding of the evolutionary path for mobile VoIP.

Equipment Manufacturers: Position your product strategy to match expectations within the telecommunications industry for future developments in voice technologies. Vendors will be able to interpret upcoming trends in mobile voice provision and assess potential new revenue streams in this rapidly evolving marketplace.

Investors and Venture Capitalists: Assess the timeline for the migration to VoIP in the mobile domain, gain a clear and unbiased view of technological developments in mobile voice and understand required technology and business model changes. Use it to complement your framework for the analysis of the addressable Reachable. When something is addressable, it can be identified and manipulated independently of its surroundings. For example, screen pixels and RAM memory are addressable. Each of the screen's picture elements can be individually turned on and off, and each of the memory's bytes can be  market.

Key Topics Covered Include:

--Mobile Voice - Charting the Makings of a Commodity

--MNO Approaches to Voice Commoditization - from Bundles to

--The Mobile VoIP Urgency - Managing Voice Commoditization Beyond

--The Future of Mobile Voice

Companies Mentioned Include:

- Amp'd Mobile

- BT

- China Netcom

- Cingular Wireless

- Deutsche Telecom

- E-Plus

- EQO EQO Environmental Quality Office  

- France Telecom

- Free Telecom

- Google

- Hutchison 3

- iSkoot

- Jajah

- KDDI

- Kineto Wireless

- Microsoft / MSN (1) (MicroSoft Network) A family of Internet-based services from Microsoft, which includes a search engine, e-mail (Hotmail), instant messaging (Windows Live Messaging) and a general-purpose portal with news, information and shopping (MSN Directory).  

- Mino

- Mobile ESPN

- mobilkom

- Neuf Cegetel

- NTT NTT Nippon Telegraph and Telephone Corporation
NTT New Technology Telescope
NTT National Technology Transfer, Inc
NTT Name That Tune (TV game show)
NTT National Tree Trust
NTT Number Theoretic Transform
 

- O2

- One

- Orange

- Rebtel

- Skype

- Sprint Nextel

- Switch Mobile

- tele.ring

- TeliaSonera

- Telmore

- T-Mobile

- Verizon Wireless

- Vivo

- Vodafone

- Yahoo!

For more information visit http://www.researchandmarkets.com/reports/c42040
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Date:Sep 13, 2006
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