Mobile Marketing Trends Revealed at CTIA WIRELESS I.T. & Entertainment 2006.WASHINGTON -- Executives from Leading Advertising & Marketing Agencies, Publishing Companies, Corporate Advertisers and Wireless Carriers Collaborate and Present the Latest in Mobile Marketing Campaigns
Mobile marketing is completely changing the way we're watching and interacting with television and other entertainment content, finding information and communicating with others -- whether that be a customer, colleague or friend. In the not-too-distant future, we'll be able to make purchases and receive targeted information directly from advertisers from anywhere in the world. The state of mobile marketing and its tremendous possibilities will be discussed and forecasted at a one-day event one-day event
a contraction of the three-day event but like that contest is aimed at selecting the best all-round horse and rider. The events usually contested are show-jumping, dressage and cross-country. , Marketing -- The Mobile Channel, Wednesday, Sept. 13 during CTIA (1) See CompTIA.
(2) (Cellular Telecommunications & Internet Association, Washington, DC, www.ctia.org, www.wow-com.com) A membership organization founded in 1984 that is involved with regulatory and public affairs issues in the wireless industry. WIRELESS I.T. & Entertainment 2006, in room 411 of the Los Angeles Convention Center The Los Angeles Convention Center (abbreviated LACC) is a convention center in downtown Los Angeles. The LACC hosts annual events such as the Greater Los Angeles Auto Show, and was best known to video games fans as host to E3 until its cessation in 2006. (LACC LACC Los Angeles City College
LACC Los Angeles Convention Center
LACC Latin American and Caribbean Center (Florida International University)
LACC Los Angeles College of Chiropractic
LACC Local Aid Coordination Committee ).
"Mobile commerce is just getting started in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , and that's a huge step for us. We have seen a number of mobile trends take off in Asia, and during the conference we'll discover several new developments underway here in the U.S.," said Robert Mesirow, vice president and show director, CTIA WIRELESS I.T. & Entertainment. "Mobile marketing is one of the most creative methods for connecting people on a global scale, and as an organization, CTIA is committed to providing the best environment to share these ideas. We are excited about this year's mobile marketing program and look forward to the speakers sharing their insights."
Highlights of Marketing -- The Mobile Channel include:
--The conference begins with a Keynote presentation from Jon Vlassopulos, vice president of business development at Endemol USA, a global leader in television entertainment programming. Endemol produces reality TV programs such as Fear Factor, Big Brother and Extreme Makeover: Home Edition. Vlassopulos will discuss new steps they are taking to make the most of the mobile channel and how mobile will impact the consumer interface.
--A panel on Ad-Sponsored Content will include speakers from Amobee, Fox Interactive Media, Hachette Filipacchi Publishing, Jumptap, mFoundry and VeriSign. This discussion will explore the pros and cons pros and cons
the advantages and disadvantages of a situation [Latin pro for + con(tra) against] of the current subscription-based model versus the currently popular and wildly successful ad-sponsored model.
--Leading wireless carriers will sound off on the future of off-portal content and initiatives to implement consumer protection controls in the Carrier Panel. Speakers from Cingular Wireless, Sprint Nextel Sprint Nextel Corporation (NYSE: S) is one of the largest telecommunications companies in the world. With 55 million subscribers, Sprint Nextel operates the third largest wireless telecommunications network in the United States (based on total wireless customers), behind , T-Mobile, Verizon Wireless Cellco Partnership, doing business as Verizon Wireless, owns and operates the second largest wireless telecommunications network in the United States, based on total wireless customers. and Virgin Mobile will discuss what the industry is doing to balance consumer drive for unlimited content with the responsibility to protect consumers from unwanted intrusion. Hear how the industry is taking proactive steps to automatically monitor short code programs and keep the mobile channel a clean and safe place to conduct business.
--Marketing agency representatives from ARC Worldwide, Draft FCB See DOS FCB.
(operating system) FCB - file control block. , Impact Mobile and Sixteen30 will join attorneys and venture capitalists Venture Capitalist
An investor who provides capital to either start-up ventures or support small companies who wish to expand but do not have access to public funding.
Venture capitalists usually expect higher returns for the additional risks taken. to reveal their strategies for spreading the word about the power of the mobile medium in an Advertising Strategy Panel. Attendees will learn how technology is providing numerous opportunities for advertisers to engage interested consumers through wireless devices.
--Tom Burgess, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Third Screen Media, will give an overview of the various business models employed by advertisers, publishers, aggregators, content providers and carriers in a discussion titled Defining the Mobile Advertising Ecosystem.
--Earlier this year, Mariah Carey teamed with Pepsi and Motorola to create more than 20 original ringtones that she wrote and recorded specifically for mobile devices. In a case study presentation, the marketing team behind the campaign will provide exclusive insights into the results of this promotion in key areas including impact on sell-through for particular handset models, customer brand perception and buying influence. Members will also discuss the process of building the partner ecosystem needed to launch this large-scale promotion and incorporate feedback received from participating carriers.
"While mobile marketing is the best new way to reach the coveted cov·et
v. cov·et·ed, cov·et·ing, cov·ets
1. To feel blameworthy desire for (that which is another's). See Synonyms at envy.
2. To wish for longingly. See Synonyms at desire. 18-34 demographic, a lot of marketers are finding that these new campaigns are reaching a much broader audience than they ever imagined," said Steve Largent, president and CEO of CTIA-The Wireless Association. "The use of Common Short Code in so many television programs today clearly demonstrates that consumers are interacting with entertainment content through their mobile device. People of all ages and backgrounds are taking part in the campaigns."
Marketing -- The Mobile Channel is sponsored by ThirdScreen Media, Neustar, Advertising Age, Canadian Wireless Telecommunications Association, Mobile Marketing Association and RCR RCR Richard Childress Racing
RCR responsible conduct of research
RCR Royal College of Radiologists (UK; also seen as RCOR)
RCR Royal Canadian Regiment
RCR Rockcliff Resources Inc (Sudbury, ON, Canada) Wireless News.
CTIA-The Wireless Association is the international association for the wireless telecommunications industry, representing carriers, manufacturers and wireless Internet providers. CTIA is also recognized as the premiere producer of two annual technology events representing the complete wireless, mobile and Internet industries. CTIA WIRELESS I.T. & Entertainment takes place in Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. September 12-14; CTIA WIRELESS 2007 takes place in Orlando March 27-29. Visit www.ctia.org.
CTIA WIRELESS I.T. & Entertainment is a one-of-a-kind event that reflects the dual nature of today's wireless data industry -- technology that offers both mobile solutions to the enterprise and mobile entertainment to the consumer. This event brings together diverse audience segments to satisfy every mobile data need and respond to the ever-growing market demand for wireless services. Visit www.ctia.org/wirelessIT06.