Mobile Marketing Association Awards R/GA For Best Use of Mobile Marketing, Product/Services Launch.Company Recognized For Mobile Marketing Success LOS ANGELES Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. -- The Mobile Marketing Association (MMA (Microcomputer Managers Association, Inc.) A membership organization with chapters throughout the U.S. that was devoted to educating personnel responsible for personal computers. It disbanded in 1996. Mma - A fast Mathematica-like system, in Allegro CL by R. Fateman, 1991. ) today announced that R/GA received an award for the Best Use of Mobile Marketing, Product/Services Launch. The award was presented last night during the MMA's 2nd Annual Mobile Marketing Awards dinner, which recognizes leaders and innovators driving development of the mobile channel. "R/GA leveraged Bluetooth to create a highly useful service in the London Underground The London Underground is an underground railway system - also known as a rapid transit system - that serves a large part of Greater London, United Kingdom and some neighbouring areas. It is the world's oldest underground system, and is one of the longest in terms of route length. to promote the launch of a new Nokia device - ultimately, creating spontaneous and dynamic interactions between brand and consumer," said Laura Marriott, executive director of the MMA. "The R/GA campaign demonstrates a very effective product launch, using the mobile channel, and we congratulate them on their win." The Nokia Bluecasting campaign allowed users to download Superfuture (London's premier online urban city guide) neighborhood maps directly to their handsets at one of 15 London Underground stations <onlyinclude> This is a list of London Underground stations. It includes all stations on the London Underground that are open. For London Underground stations that are permanently closed, see the closed London Underground stations. . The maps highlighted surrounding hotspots, demonstrating the power of Nokia's mobile multimedia computers. The project supports R/GA's belief that out-of-home is a dynamic and interactive medium. R/GA's newly-formed MEMA (Mobile and Emerging Media Applications) group and MEMA lab underscore The underscore character (_) is often used to make file, field and variable names more readable when blank spaces are not allowed. For example, NOVEL_1A.DOC, FIRST_NAME and Start_Routine. (character) underscore - _, ASCII 95. R/GA's commitment to the value and potential of mobile technology. This year's MMA 2nd Annual Mobile Marketing Awards program demonstrated marquee achievements made within the last year. Judges, representing brands, carriers, press, analysts, and agencies, were faced with a difficult task of reviewing numerous entries across eleven categories. To view the award winners, please visit http://www.mobilemarketingforum.com/?q=node/97. About R/GA R/GA (www.rga.com), the agency for the digital age, serves Fortune 500 companies and world-class marketers. R/GA transforms the way people interact with brands by creating engaging, user-centric experiences that have the power to change customers' perceptions. Founded in 1977, R/GA has received the top creative awards for film, broadcast, and interactive. R/GA is part of The Interpublic Group (NYSE NYSE See: New York Stock Exchange :IPG IPG Implantable pulse generator, see there ), one of the world's largest advertising and marketing services organizations. About the Mobile Marketing Association (MMA) The Mobile Marketing Association (MMA) is the premier global association which strives to stimulate the growth of mobile marketing. The MMA is an action-oriented association designed to clear obstacles to market development, to establish standards and best practices for sustainable growth, and to evangelize e·van·gel·ize v. e·van·gel·ized, e·van·gel·iz·ing, e·van·gel·iz·es v.tr. 1. To preach the gospel to. 2. To convert to Christianity. v.intr. To preach the gospel. the mobile channel for use by brands and third party content providers. MMA members include agencies, advertisers, hand held device manufacturers, wireless operators and service providers, retailers, as well as any company focused on the potential of marketing via the mobile channel. The Mobile Marketing Association's global headquarters are located in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. . For more information, please visit www.mmaglobal.com |
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