Mobile Industry Welcomes the Launch of Borland C++BuilderX.Business Editors/High-Tech Writers SCOTTS VALLEY, Calif.--(BUSINESS WIRE)--Sept. 15, 2003 Borland Enhances Mobile Development Offerings; C++BuilderX to Address Increased Business Demand for Enterprise Mobile Applications Borland Software Corporation (company) Borland Software Corporation - A company that sells a variety of PC software development and database systems. Borland was founded in 1983 and initially became famous for their low-cost software, particularly Turbo Pascal, Turbo C, and Turbo Prolog. (Nasdaq:BORL) announced today the launch of Borland(R) C++BuilderX(1),(TM) a new, pure C++ integrated development environment See IDE. integrated development environment - interactive development environment (IDE) featuring advanced enterprise mobile development capabilities, amidst broad industry support from organizations such as HP, Nokia, Sony Ericsson For an arrangement of Sony Ericsson products, see list of Sony Ericsson products Sony Ericsson is a joint venture established in 2001 by the Japanese consumer electronics company Sony Corporation and the Swedish telecommunications company Ericsson to make mobile phones. , Symbian and Virtio(2). C++BuilderX is designed to assist the growing number of organizations that are extending their business infrastructures to include mobile applications and devices. It is also included as part of the latest Borland(R) Enterprise Studio for Mobile, also launched today, focused on application lifecycle management The administration and control of an application from inception to its demise. It embraces requirements management, system design, software development and configuration management and implies an integrated set of tools for developing and controlling the project. for the mobile market. "C++BuilderX is designed to take business application development for mobile devices to the next level," explained JP LeBlanc vice president and general manager of mobile and C++ solutions at Borland. "We are helping to lower the barrier to entry, reducing the skill-level required to build mobile applications in C++. As businesses adapt their infrastructure to include mobile applications this will help drive the proliferation proliferation /pro·lif·er·a·tion/ (pro-lif?er-a´shun) the reproduction or multiplication of similar forms, especially of cells.prolif´erativeprolif´erous pro·lif·er·a·tion n. of robust mobile business applications in the workplace." Fulfilling Market Need According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. research firm, Evans Data(3), C++ is the most popular language for mobile and embedded computing today Computing Today was a computer magazine published by Argus Specialist Publications, it was printed in the UK from the late 1970s to the mid 1980s. It gave computer hardware and software reviews, programming tutorials and program listings for many of the popular home . Corporate enterprise accounts for 28% of all wireless development with most effort focused around applications addressing mobile Email, Wireless Portals, Sales Force Automation Automating the sales activities within an organization. A comprehensive SFA package provides such functions as contact management, note and information sharing, quick proposal and presentation generation, product configurators, calendars and to-do lists. , Mobile positioning The ability to pinpoint the location of a mobile caller or vehicle in transit. These location-based services (LBS) are used for emergency purposes as well as enhanced business applications such as location-sensitive billing, traffic updates, fleet management and asset and people tracking. and customer relationship management. Moreover, IDC(4) estimates that by the end of 2006, two thirds of the US worker population will be made up of people who are classified as mobile workers. "Today, many developers are using complex, low level tools and libraries to deliver mobile applications. These development environments often hinder robust business application development," explained Rikki Kirzner, research director at analyst firm IDC. "A new environment offering business process support has the potential to help revolutionize the types of applications available for these workers in future." IDC estimates that the world's leading mobile phone manufacturers including Motorola, Nokia, Samsung, Siemens and Sony Ericsson, who license the popular Symbian operating system operating system (OS) Software that controls the operation of a computer, directs the input and output of data, keeps track of files, and controls the processing of computer programs. ; account for more than 70% of the mobile handset market, a prime target for commercial developers(5). Borland is an active member of the Symbian Enterprise Advisory Council (SEAC SEAC Student Environmental Action Coalition SEAC Spongiform Encephalopathy Advisory Committee SEAC Southeast Archeological Center (National Park Service) SEAC South East Asia Command (Allies WWII) ), helping to define new ways of aligning software capabilities with high-priority business consumer needs. "There are already more than 700 commercial C++ applications available for Symbian OS An open standard operating system for data-enabled mobile phones (smartphones) from Symbian Ltd., London (www.symbian.com). It supports Java, PC synchronization, Bluetooth local wireless access and GPRS packet-switched data. (TM) phones," said David Wood David Wood may refer to:
Lee Epting, vice president of developer operations, Nokia(R) Mobile Software, commented: "Nokia is firmly committed to supporting business customers with new and unique mobile enterprise solutions. These customers demand business driven applications that help increase productivity without sacrificing the end user experience. Borland C++BuilderX will help address this demand by assisting developers in building rich applications for our mobile platforms, such as the market leading Series 60, based on the Symbian operating system." Andrew Bolwell, director of business development at HP(R) Mobile E-services Bazaar added: "The introduction of Borland C++BuilderX is a great step towards accelerating the development of mobile services for the enterprise, as it finally allows for true end-to-end development. It is now possible to develop applications for the mobile terminals and the back-end server infrastructure with the same tool. At HP we are particularly excited about this, as it brings open systems developer productivity to a level previously only available in proprietary, single-vendor environments." New Pure C++ IDE and Borland Enterprise Studio for Mobile New features for enterprise mobile development incorporate integrated support for all Symbian(TM) Software Development Kits (SDKs) including Series 60 and 80, as well as first time support for the UIQ UIQ User Interface IQ (smartphones) platform. Additionally, on-target debugging (programming) debugging - The process of attempting to determine the cause of the symptoms of malfunctions in a program or other system. These symptoms may be detected during testing or use by real users. for mobile applications over Bluetooth;(TM) extensible SDK (Software Developer's Kit) See developer's toolkit and Windows SDK. SDK - Software Developers Kit (or "Software Development Kit"). support for other mobile platforms and extended application lifecycle management help to ensure that software meets evolving business demands. The C++BuilderX IDE is also incorporated in the latest Borland(R) Application Lifecycle Management (ALM) suite for mobile development, Enterprise Studio for Mobile, also launched today. The suite notably includes new application design modeling capabilities for C++ in the form of Borland(R) Together(R) for C++BuilderX.(TM) To broaden the appeal of mobile enterprise development in C++, C++BuilderX also introduces Rapid Application Development (RAD) capabilities with a technology preview of a new visual designer. This allows component-based drag and drop A graphical user interface (GUI) capability that lets you perform operations by moving the icon of an object with the mouse into another window or onto another icon. For example, files can be copied or moved by dragging them from one folder to another. development and easy access to internally developed and third party mobile component libraries. C++BuilderX and Enterprise Studio for Mobile will be available in September 2003. 1. Note to editors: Please see the September 16, 2003 Borland Software Corporation announcement: "Borland Targets World's largest Class of Enterprise Developers: Launches Borland(R) C++BuilderX(TM) and Borland(R) Enterprise Studio for C++BuilderX."(TM) 2. Mobile Industry Welcomes the Launch of Borland(R) C++BuilderX(TM) Symbian(R) "There are already more than 700 commercial C++ applications available for Symbian OS(TM) phones," said David Wood, executive vice president, partnering, at Symbian(R). "The introduction of Borland(R) C++BuilderX(TM) will make it easy for C++ developers to develop enterprise applications and take fuller advantage of the rich commercial opportunities that exists within the Symbian OS ecosystem." Nokia(R) Lee Epting, vice president of developer operations, Nokia Mobile Software, commented: "Nokia(R) is firmly committed to supporting business customers with new and unique mobile enterprise solutions. These customers demand business driven applications that help increase productivity without sacrificing the end user experience. Borland C++BuilderX will help address this demand by assisting developers in building rich applications for our mobile platforms, such as the market leading Series 60, based on the Symbian(TM) operating system." HP(R) Andrew Bolwell, director of business development at HP(R) Mobile E-services Bazaar added: "The introduction of Borland C++BuilderX is a great step towards accelerating the development of mobile services for the enterprise, as it finally allows for true end-to-end development. It is now possible to develop applications for the mobile terminals and the back-end server infrastructure with the same tool. At HP we are particularly excited about this, as it brings open systems developer productivity to a level previously only available in proprietary, single-vendor environments." Sony(R) Ericsson(R) Rikko Sakaguchi, senior vice president and head of Product & Application Planning at Sony(R) Ericsson,(R) among the top five manufacturers of mobile handsets, stated: "Professional developers need powerful tools to create business applications. The new Borland C++BuilderX environment will enable the developer community to truly take advantage of the capabilities of the most advanced mobile phones. We recognize the strong position of Borland among enterprise developers and are confident that this tool will help further enhance the use of Sony Ericsson smartphones in the corporate environment." Virtio Virtio CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Shay shay n. Informal A chaise. [Back-formation from chaise (taken as pl. )] Noun 1. Ben-Chonin, provider of software models of hardware, allowing developers to begin coding before the mobile phones are in production, commented: "We find that Borland C++BuilderX makes mobile application development faster, and readily offers tight integration with developer tools such as Virtio Virtual Platforms." 3. Source: Evans Data Report, Wireless Developer Survey Vol.1 2003 4. Source: IDC, US Mobile Worker Population Forecast, July 2002 5. Source: IDC', Worldwide Handset QView, Q2 2003 Shipments About Borland Borland Software Corporation (Nasdaq:BORL) is a world leader in platform independent software development and deployment solutions that are designed to accelerate the entire application development lifecycle. By connecting managers, testers, designers, developers, and implementers in real time, Borland enables enterprises worldwide to define and sustain their competitive advantage. For more information, visit: http://www.borland.com or the Borland Developer Network at http://bdn.borland.com. All Borland brand and product names are trademarks or registered trademarks of Borland Software Corporation in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. and other countries. All other marks are the property of their respective owners. Safe Harbor Safe Harbor 1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated. 2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive. Statement This release contains "forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. " as defined under the Federal Securities Laws, including the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and of 1995 and is subject to the safe harbors created by such laws. All statements that are not historical are forward-looking. 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(used with a sing. verb) 1. The study of the relationship among politics and geography, demography, and economics, especially with respect to the foreign policy of a nation. 2. a. conflicts and other consequences of the United States' war against terrorism. These and other risks may be detailed from time to time in Borland periodic reports filed with the Securities and Exchange Commission, including, but not limited to, its latest Annual Report on Form 10-K Form 10-K A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information. Form 10-K See 10-K. and its latest Quarterly Report on Form 10-Q Form 10-Q See 10-Q. , copies of which may be obtained from www.sec.gov. Borland is under no obligation to (and expressly disclaims any such obligation to) update or alter its forward-looking statements whether as a result of new information, future events or otherwise. |
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