Mobile Gaming Sees Initial Success in Asia, But Future Growth Uncertain According to In-Stat.SCOTTSDALE Scottsdale, city (1990 pop. 130,069), Maricopa co., central Ariz.; settled in 1895 by Winfield Scott, inc. 1951. It is a resort and retirement center in the Phoenix metropolitan area. , Ariz. -- Mobile gaming in Asia/Pacific has been successfully established, with revenues reaching US$1.56 billion in 2005, reports In-Stat (http://www.in-stat.com). Japan and South Korea have been largely responsible for the revenue thus far, accounting for around half of the region's total in 2005, the high-tech market research firm says. Future growth drivers, however, will be the large, growing mobile markets of China and India. "While there is great growth potential with expected increases in mobile subscribers and gaming-capable handsets, current problems are proving difficult to surmount sur·mount tr.v. sur·mount·ed, sur·mount·ing, sur·mounts 1. To overcome (an obstacle, for example); conquer. 2. To ascend to the top of; climb. 3. a. To place something above; top. ," says Bryan Wang (Wang Laboratories, Inc., Lowell, MA) A computer services and network integration company. Wang was one of the major early contributors to the computing industry from its founder's invention that made core memory possible, to leadership in desktop calculators and word processors. , In-Stat analyst. "In-Stat's user survey reflects low penetration of mobile games among Asia/Pacific mobile phone users. Fragmentation (1) Storing data in non-contiguous areas on disk. As files are updated, new data are stored in available free space, which may not be contiguous. Fragmented files cause extra head movement, slowing disk accesses. A defragger program is used to rewrite and reorder all the files. of the mobile gaming industry, revenue sharing revenue sharing Funding arrangement in which one government unit grants a portion of its tax income to another government unit. For example, provinces or states may share revenue with local governments, or national governments may share revenue with provinces or states. issues, poor user experiences, competition from dedicated portable gaming devices, and game piracy piracy, robbery committed or attempted on the high seas. It is distinguished from privateering in that the pirate holds no commission from and receives the protection of no nation but usually attacks vessels of all nations. are all issues needing to be addressed." Recent research by In-Stat found the following: * Mobile gaming in Asia/Pacific will reach US$4.4 billion in 2010. * 3G users spend 70% more per month on mobile gaming than 2G users. * Interest levels in mobile gaming are low, with more than half of both 2G and 3G users indicating they would be unlikely to play mobile games within the next six months. The research, "Mobile Gaming in Asia/Pacific: Room for Improvement" (#IN0603317AW), covers the market for mobile phone gaming in Asia/Pacific. It includes forecasts for mobile gaming revenues in the region, and in four major markets, through 2010. It also includes analysis of results of an In-Stat mobile phone user survey on attitudes and behavior regarding mobile gaming. For more information on this research or to purchase it online, please visit: http://www.instat.com/catalog/Wcatalogue.asp?id=236 or contact a sales representative: Eastern North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. : Tina Sheltra, 480.609.4531; tina.sheltra@reedbusiness.com Western North America: Erin McKeighan, 480.609.4551; emckeighan@reedbusiness.com Outside of North America: http://www.instat.com/sales.asp The price is $2,995 (US). About In-Stat Technology vendors, service providers, technology professionals and market specialists, worldwide, rely on In-Stat's experienced staff and in-depth research to support critical business, product and technology decisions. In-Stat's insights are derived from both a deep technology understanding and comprehensive research, which examines each segment of the value chain for each market. Regular and ongoing end-user demand and primary research surveys underpin much of the analysis, enabling In-Stat to provide incisive incisive /in·ci·sive/ (-si´siv) 1. having the power or quality of cutting. 2. pertaining to the incisor teeth. in·ci·sive adj. 1. Having the power to cut. market knowledge and guidance on future market opportunities. In-Stat is a strategic segment of the $9 billion Reed Elsevier global information network, with access to an expansive worldwide electronic network, extensive technology databases and well-informed personnel. As a member of Reed Business Information Reed Business Information is a large business publisher in the United States, United Kingdom, continental Europe, Australia and Asia. It is a division of Reed Elsevier. In 2005, Reed Business Information started the Quill Awards, a literary award broadcast on NBC. , In-Stat is a division of the largest business-to-business publisher in the U.S. |
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