Mobile Entertainment Forum Steps Up Momentum; Industry Leaders Join Influential Affinity Group Responsible for Driving Mobile Entertainment.

LOS ANGELES -- The Mobile Entertainment Forum (MEF), the leading global association for the mobile entertainment industry, today announced 18 prominent new members from across worldwide mobile markets. The organization now represents over sixty industry leading companies dedicated to driving the evolution of mobile entertainment through its global presence, with North America headquarters based in Los Angeles, CA. The MEF is an exclusive and respected affinity group of authority leaders engaged in interactive, high-level knowledge exchange, thought leadership, and peer networking among senior executives in the mobile entertainment and wireless industry.

MEF members are drawn from the top echelons of the world's most well-respected companies such as, Alcatel, Amplefuture, BeepScience, Buongiorno Vitaminic, Chrysalis Mobile, Cinema Electric, Clicmobile, Craze Productions, Freever, Gameloft, Infomedia, Kayak Interactive, Newbay Software, Openwave, Orange, Tira Wireless, T-Mobile, WAAT Media.

Despite the trend towards the adoption of new technologies, demands for mobile applications is rapidly increasing over any other technology in the United States and will account for a $6.2 billion market by 2006, with mobile gaming promising to deliver significant revenues up to $157 million by 2005. In addition, the mobile industry will continue to offer the single largest opportunity for growth in the handheld market through 2006. This continuous growth signifies the importance of the Mobile Entertainment Forum, by helping deliver best of breed practices and accelerating revenues, which portrays a critical role within the industry and for its members.

"As the United States places more emphasis and attention on the mobile market, consumer interests for mobile entertainment is only going to increase and become more demanding," says Ralph Simon, Chairman, Mobile Entertainment Forum - Americas. "Mobile entertainment is rapidly becoming the most recognized, revenue-generating industry out there. Through initiatives such as mobile music and games charts, mobile content regulation, mobile communities and rights management, the MEF is helping the industry address key issues while creating membership value."

About the Mobile Entertainment Forum (MEF)

The MEF is a global trade association representing all participants in the mobile entertainment value chain interested in driving the industry's evolution and commercial potential through collaboration, consultation and promotional activities. MEF is committed to reducing the barriers to entry into the innovative mobile entertainment market, thereby encouraging entry by new businesses and increasing competition and growth to the benefit of all industry players and consumers. MEF's main goals are to promote the development of the mobile entertainment industry; build awareness for the industry and facilitate the development of commercial standards and best practices for mobile entertainment. For more information, please visit: www.mobileentertainmentforum.org