Mobile Data Services Adoption and Spending in the U.K. Increases with 3G, According to Telephia; 3G Subscriber Spending is Higher for Operator Portals Compared to Off-Portal.SAN FRANCISCO San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden -- 3G raises adoption of applications and increases overall data services spending, according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Telephia, the leading provider of performance measurement information to the mobile industry. Telephia's newly launched U.K. 3G Report shows that 3G users were much more active than non- non- word element [L.]not . non- pref. Not: noninvasive. 3G users, especially for new and advanced mobile activities developed to function well on the 3G platform, such as video clip A short video presentation. downloads and streaming TV. Fifty-six percent of 3G users browsed the Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the as compared to 39 percent for non-3G users (see Table 1). 3G users were at least three times more likely to download To receive a file transmitted over a network. In any communications session, "download" means receive, and "upload" means send. The download/upload often implies a big/little scenario, in which data is being downloaded from the "big" server into the "little" user's computer. video clips, use video messaging, and download full music tracks via their mobile devices. 3G consumers were also much more active in usage for both downloading downloading - download games and online game playing. Moreover, 3G users were 10 times more likely to stream TV content on their wireless device than non-3G users. "The improved capabilities of 3G networks and devices combined with the availability of more compelling multimedia content are clearly accelerating user adoption," said Kanishka Agarwal, Vice President of New Products, Telephia. "We have entered an exciting phase of rapid evolution in the mobile market. To profit from this new demand, carriers and content owners will need to analyze early consumer behavior and attitudes carefully so that they can continue to build consumer trial and repeat usage." Table 1: Telephia 3G vs. Non-3G Usage (U.K.) ----------------------------------------------------- Activity 3G Users Non-3G Users ----------------------------------------------------- Internet Browsing 56% 39% Video Clip Downloads 35% 11% Video Messaging 34% 11% Video Calling 35% -NA- Game Downloads 34% 21% Full Track Music Downloads 32% 11% Streaming TV 10% 1% Online Game Playing 8% 5% ----------------------------------------------------- Source: Telephia U.K. 3G Report, Q3 2005 Monthly Spending Higher for 3G Consumers Accessing Content on Operator Portals The Telephia U.K. 3G Report shows that 3G subscribers spend more monthly on services than non-3G subscribers. 3G users spend an average of GBP GBP In currencies, this is the abbreviation for the British Pound. Notes: The currency market, also known as the Foreign Exchange market, is the largest financial market in the world, with a daily average volume of over US $1 trillion. 43 ($76) per month on voice and data services. This is GBP 14 or $25 more than non-3G subscribers who spend an average of GBP 29 ($51) a month. Furthermore, 3G users who are active on their operator's portal spend GBP 2 ($4) more per month on data services than 3G users who conduct all of their data activity on off-portal sites. In general, 56 percent of 3G users accessed their mobile operator's portal for content, while 45 percent of non-3G users logged onto their operator's portal. More than one-third of 3G subscribers used their operator's portal exclusively, while another 49 percent accessed mobile data content via both the operator portal and off-portal sites. "Clearly usage on 3G shows higher revenue potential overall," added Agarwal. "The variety and quality of content and ease of navigation on portal sites Noun 1. portal site - a site that the owner positions as an entrance to other sites on the internet; "a portal typically has search engines and free email and chat rooms etc. will play a key role in gaining traction Traction Definition Traction is the use of a pulling force to treat muscle and skeleton disorders. Purpose Traction is usually applied to the arms and legs, the neck, the backbone, or the pelvis. and increasing the prospect for maximizing profits." The Telephia UK 3G Report focuses on the device and application experiences of existing 3G users as well as the drivers of 3G adoption among 3G intenders. The report is based on a semi-annual survey of nearly 4K wireless subscribers in the U.K. Telephia also produces the Europe Device Report, which is based on a semi-annual survey of over 29K wireless subscribers across six countries - United Kingdom, Germany, Sweden, France, Italy, and Spain. These reports track key industry performance metrics Performance metrics are measures of an organizations activities and performance. Performance metrics should support a range of stakeholder needs from customers, shareholders to employees [1]. such as brand and device market share, brand consideration and retention, consumer satisfaction, retail dynamics, subscriber acquisition, user profiles, feature usage and preferences. About Telephia Founded in 1998, Telephia provides syndicated performance measurement information to the leaders of the mobile industry. Telephia serves more than 50 mobile industry clients, including carriers, device manufacturers, content and application providers, retailers, infrastructure vendors and investment analysts. Telephia is the industry standard measure of subscriber share, customer satisfaction, device share, network quality, revenue share, advertising effectiveness, content audience and many other key performance indicators Key Performance Indicators (KPI) are financial and non-financial metrics used to quantify objectives to reflect strategic performance of an organization. KPIs are used in Business Intelligence to assess the present state of the business and to prescribe a course of action. . Telephia helps clients use information to drive superior business results by providing high-quality measurement products and integrated analysis. For further information, please visit our website at www.telephia.com or call 415-395-0500. |
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