Mobile Craze Hits Annual Licensing Show; L!CENSING 2005 International and iHollywood Forum Announce Mobile & Digital Licensing Summit to be Held During June Convention.

NEW YORK -- Summit Addresses How Content Owners, Consumer Brand Marketers, Artists and Designers Can Capitalize on Mobile and Digital Distribution

Amidst the excitement about wireless and interactive entertainment, Advanstar Communications, producers of L!CENSING International, and iHollywood Forum, Inc. announced a summit exclusively for the licensing community about how content owners, consumer brand marketers, artists and designers can capitalize on mobile and digital distribution platforms.

Keynote speakers will include MTV Networks, Vice President, Wireless Strategy and Operations, Greg Clayman and Alliance's Chief Executive Officer and President, Jarrod Moses.

The two companies will produce the Mobile & Digital Licensing Summit on Monday, June 20, 2005, at the Jacob K. Javits Convention Center in New York, one day before L!censing 2005 International (June 21-23). The new summit was announced by Mike Alic, general manager, Licensing Group, Advanstar Communications, and iHollywood Forum President and Co-Founder Zahava Stroud.

The Mobile & Digital Licensing Summit will explore opportunities for licensing movies, TV, magazines, music and other branded content for wireless and digital entertainment.

These opportunities spring from consumers' demands for personalization and instant access to their favorite content. Consumers want to access their favorite bands, movies, celebrities, magazines and other content on mobile phones, the Internet, videogames, iPods, interactive television and a fast-growing list of other devices. Savvy content owners, brand marketers, artists and designers can capitalize on the trend.

The summit will especially emphasize identifying, negotiating and monetizing wireless and digital licensing deals.

According to a recent article in Time Magazine, Americans spent $2.6 billion last year on cellphone games, entertainment and other services to personalize handsets, such as ring tones and wallpaper.

"L!CENSING International showcases the most comprehensive collection of leading content providers and intellectual property owners in the world, and all are anxious to get into this rapidly growing market," says Mr. Alic. "Mobile & Digital Licensing Summit will give licensing industry professionals advice on how to develop and package their properties, content and/or designs to satisfy increased consumer demand for access to multimedia mobile and digital content."

"Our goal at Mobile & Digital Licensing Summit is to introduce licensing professionals to the hottest wireless and digital applications," notes Ms. Stroud. "If you already have a licensing strategy in place, going wireless or digital is easier than you think."

Speakers include:

Comchoice, Brian Ring, Vice President, Strategic Business Development
Crisp Wireless, Boris Fridman, Chief Executive Officer
Deep Focus, Ian Schafer, Founder and Chief Executive Officer
ESPN Mobile, Vladimir Edelman, Director, Wireless
FremantleMedia Licensing, Keith Hindle, Vice President, Integrated
Marketing & Interactive Americas
Hasbro, John Santanella, Director of Marketing, Games
IMG/TWI, Kyle Pratt, Vice President, Business Development
JAMDAT Mobile, Minard Hamilton, Executive Vice President, Distribution
and Marketing
Major League Baseball, Advanced Media, L.P, Adam Ritter, Vice
President, Wireless
MFORMA , Scott Jensen, Vice President, Licensing and Brand
Partnerships
Mobile Media North America, Rolf Woods, EVP Sales and Marketing
m-Qube, Gary Yentin, Vice President
MTV Networks, Greg Clayman, Vice President, Wireless Strategy and
Operations
Sesame Workshop, Paul Marcum, Vice President, General Manager,
Interactive Media Group
Showtime Networks Inc., Ken Todd, Vice President, New Media
Programming Content
Smartphones Technologies, Inc., Mike Merrill, Chairman and Chief
Executive Officer
THQ Wireless, Jeff Nuzzi, Director, Global Marketing
uClick, Chris Pizey, Chief Executive Officer
Versaly Entertainment, Matt Feldman, Co-founder, President and
Chief Executive Officer
World Poker Tour, Andrea Green, Director, Global Consumer Products

Sponsors and Supporting Partners include:

uclick mobile, India Games, 500 Home Run Club, Comchoice, Berazy Mobile Entertainment, The Hollywood Reporter, Rogers and Cowan, License, Sport Business, Kidscreen, Brandchannel.com, Sport and Technology, and Business Wire.

The sessions include:

--Licensing Digital and Wireless Content: What You Need to Know

Experts discuss the summer's hottest digital and wireless licensing deals, how they differ and intersect with traditional licensing programs, the most sought-after brands, royalty trends, how to negotiate deals, ROI and more.

--Interactive Hollywood. Cingular sells ringtones and mobile games based on "Star Wars: Return of the Sith." Chevrolet offers "backstage passes" to music performances by top artists at AOL. These brands are simply exploiting what consumers already know: online and wireless are the best way to access their favorite entertainment instantly. Discover how studios, brands and technology companies come together to create winning - and profitable - campaigns.

--Sports Brands Make a Digital and Wireless Play

NASCAR, ESPN, Major League Baseball, FoxSports, NHL are delivering sports news, fantasy applications, data, streaming audio and video, mobile messaging applications and licensed games to the Internet, videogames and mobile devices. ESPN is even launching its own branded private mobile network. Learn how sports content owners, aggregators and brands are leveraging their content in the digital world, and the benefits - and risks - of licensing it.

--Targeting Kids and Teens: Tech-savvy teens and college students spend more time online than watching TV and rely on the cellphone as the center of their social life. Savvy marketers use licensed content to reach this elusive market. Hear what works and what doesn't.

--Mobilizing Your Brand: Games, Graphics, Music, Video and Screensavers

Consumers have downloaded millions of screensavers, ringtones, games and branded graphics to their mobile phones. They're beginning to download and stream full-track music, video - even television. Learn how licensing mobile multimedia can enhance your brand and your profits.

--How Your Brand Can Profit from Premium Messaging, SMS and the Mobile Internet 

Both brands and entertainment properties such as "American Idol" have demonstrated that integrating premium mobile messaging services and mobile communities can enhance viewer loyalty and create new sources of advertising, brand building, and sponsorship revenue. Mobile text messaging has special promise in selling brands or personalities, creating an instant link between on-screen personalities and viewers. Learn what works and what doesn't from the content owners, brand marketers, and developers who pioneered premium messaging.

Registration for Digital & Mobile Licensing Summit is $445 on-site. To register for the conference, please call 800-331-5706 (Domestic) or 218-723-9130 (International) or visit www.licensingshow.com for additional information.

For additional information on L!CENSING 2005 International, please call [phone]. Information on attending, registering and exhibiting may also be accessed via the Web at www.licensingshow.com or by e-mail at [e-mail].

iHollywood Forum, Inc.,(TM) based in Los Angeles, CA, produces roundtables and conferences for Hollywood executives, entrepreneurs and mobile technology professional dealmakers. The summits provide expert insight and industry trends on the cutting edge business and technology issues facing the entertainment industry. Topics include digital entertainment, mobile and wireless, film production, digital music, marketing and home entertainment. Other annual summits produced by iHollywood Forum include the Mobile Entertainment Summit at CTIA, Music 2.0, Digital Studio Summit at the American Film Market, Mobile Entertainment Summit (formerly iWireless World), Impact! 2004 on Branded Entertainment and Marketing, Digital Games Summit and Digital Media Summit. More information is available at: [phone], or www.ihollywoodforum.com.

Based in New York, NY, Advanstar Communications Inc. (www.advanstar.com) is a worldwide business information company serving specialized markets with high quality information resources and integrated marketing solutions. Advanstar has 77 business magazines, 19 directories, 7 electronic publications, 54 tradeshows and 40 conferences, numerous Web sites, and a wide range of print and electronic direct marketing, database and reference products and services. Advanstar serves targeted market sectors including the automotive, beauty, e-learning, call center, digital media, entertainment/marketing, healthcare, fashion & apparel, pharmaceuticals, powersports, science, telecommunications and travel/ hospitality industries. The Company has roughly 1,500 employees and currently operates from multiple offices in North America, Latin America, Europe and Asia. Information on Licensing International can be found at www.licensingshow.com.