Mobile Craze Hits Annual Licensing Show; L!CENSING 2005 International and iHollywood Forum Announce Mobile & Digital Licensing Summit to be Held During June Convention.
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Amidst the excitement about wireless and interactive entertainment, Advanstar Communications, producers of L!CENSING International, and iHollywood Forum, Inc. announced a summit exclusively for the licensing community about how content owners, consumer brand marketers, artists and designers can capitalize on mobile and digital distribution platforms.
Keynote speakers will include MTV Networks MTV Networks is a division of media conglomerate Viacom that oversees the operation of many TV network and Internet brands, including the first MTV channel.
The company was established in 1984 after Warner Communications and American Express decided to divest the basic cable , Vice President, Wireless Strategy and Operations, Greg Clayman and Alliance's Chief Executive Officer and President, Jarrod Moses.
The two companies will produce the Mobile & Digital Licensing Summit on Monday, June 20, 2005, at the Jacob K. Javits Convention Center Jacob K. Javits Convention Center is a large convention center on the west side of Manhattan in New York City. It was designed by architects I. M. Pei and partners. The revolutionary space frame structure was built in 1986 and named for New York Senator Jacob K. in New York, one day before L!censing 2005 International (June 21-23). The new summit was announced by Mike Alic, general manager, Licensing Group, Advanstar Communications, and iHollywood Forum President and Co-Founder Zahava Stroud.
The Mobile & Digital Licensing Summit will explore opportunities for licensing movies, TV, magazines, music and other branded content Branded Content, also known as Branded entertainment and Advertainment, is a relatively new form of advertising medium that blurs conventional distinctions between what constitutes advertising and what constitutes entertainment. for wireless and digital entertainment.
These opportunities spring from consumers' demands for personalization and instant access to their favorite content. Consumers want to access their favorite bands, movies, celebrities, magazines and other content on mobile phones, the Internet, videogames, iPods, interactive television and a fast-growing list of other devices. Savvy content owners, brand marketers, artists and designers can capitalize on the trend.
The summit will especially emphasize identifying, negotiating and monetizing wireless and digital licensing deals.
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With the creation of the cell phone, one was easily impressed with the mere fact that the phone required no cables, But towards the end of the 20th century, cellular , entertainment and other services to personalize handsets, such as ring tones and wallpaper.
"L!CENSING International showcases the most comprehensive collection of leading content providers and intellectual property owners in the world, and all are anxious to get into this rapidly growing market," says Mr. Alic. "Mobile & Digital Licensing Summit will give licensing industry professionals advice on how to develop and package their properties, content and/or designs to satisfy increased consumer demand for access to multimedia mobile and digital content."
"Our goal at Mobile & Digital Licensing Summit is to introduce licensing professionals to the hottest wireless and digital applications," notes Ms. Stroud. "If you already have a licensing strategy in place, going wireless or digital is easier than you think."
Comchoice, Brian Ring, Vice President, Strategic Business Development Crisp Wireless, Boris Fridman, Chief Executive Officer Deep Focus, Ian Schafer, Founder and Chief Executive Officer ESPN Mobile, Vladimir Edelman, Director, Wireless FremantleMedia Licensing, Keith Hindle, Vice President, Integrated Marketing & Interactive Americas Hasbro, John Santanella, Director of Marketing, Games IMG/TWI, Kyle Pratt, Vice President, Business Development JAMDAT Mobile, Minard Hamilton, Executive Vice President, Distribution and Marketing Major League Baseball, Advanced Media, L.P, Adam Ritter, Vice President, Wireless MFORMA , Scott Jensen, Vice President, Licensing and Brand Partnerships Mobile Media North America, Rolf Woods, EVP Sales and Marketing m-Qube, Gary Yentin, Vice President MTV Networks, Greg Clayman, Vice President, Wireless Strategy and Operations Sesame Workshop, Paul Marcum, Vice President, General Manager, Interactive Media Group Showtime Networks Inc., Ken Todd, Vice President, New Media Programming Content Smartphones Technologies, Inc., Mike Merrill, Chairman and Chief Executive Officer THQ Wireless, Jeff Nuzzi, Director, Global Marketing uClick, Chris Pizey, Chief Executive Officer Versaly Entertainment, Matt Feldman, Co-founder, President and Chief Executive Officer World Poker Tour, Andrea Green, Director, Global Consumer Products
Sponsors and Supporting Partners include:
uclick mobile, India Games, 500 Home Run Club, Comchoice, Berazy Mobile Entertainment, The Hollywood Reporter, Rogers and Cowan, License, Sport Business, Kidscreen, Brandchannel.com, Sport and Technology, and Business Wire.
The sessions include:
--Licensing Digital and Wireless Content: What You Need to Know
Experts discuss the summer's hottest digital and wireless licensing deals, how they differ and intersect with traditional licensing programs, the most sought-after brands, royalty trends, how to negotiate deals, ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). and more.
--Interactive Hollywood. Cingular sells ringtones and mobile games based on "Star Wars: Return of the Sith." Chevrolet offers "backstage passes" to music performances by top artists at AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. . These brands are simply exploiting what consumers already know: online and wireless are the best way to access their favorite entertainment instantly. Discover how studios, brands and technology companies come together to create winning - and profitable - campaigns.
--Sports Brands Make a Digital and Wireless Play
NASCAR NASCAR (National Association for Stock Car Auto Racing), organization that sanctions American stock-car races, est. 1948. It held its first race in Daytona Beach, Fla. , ESPN ESPN Entertainment and Sports Programming Network , Major League Baseball "MLB" and "Major Leagues" redirect here. For other uses, see MLB (disambiguation) and Major Leagues (disambiguation).
Major League Baseball (MLB) is the highest level of play in North American professional baseball. , FoxSports, NHL NHL Non-Hodgkin's lymphoma, see there are delivering sports news, fantasy applications, data, streaming audio A one-way audio transmission over a data network. It is widely used on the Web as well as company networks to play audio clips and Internet radio. Computers in home networks stream audio (mostly music) to digital media hubs connected to home theaters. and video, mobile messaging applications and licensed games to the Internet, videogames and mobile devices. ESPN is even launching its own branded private mobile network. Learn how sports content owners, aggregators and brands are leveraging their content in the digital world, and the benefits - and risks - of licensing it.
--Targeting Kids and Teens: Tech-savvy teens and college students spend more time online than watching TV and rely on the cellphone (CELLular telePHONE) The first ubiquitous wireless telephone. Originally analog, all new cellular systems are digital, which has enabled the cellphone to turn into a smartphone that has access to the Internet. as the center of their social life. Savvy marketers use licensed content to reach this elusive market. Hear what works and what doesn't.
--Mobilizing Your Brand: Games, Graphics, Music, Video and Screensavers
Consumers have downloaded millions of screensavers, ringtones, games and branded graphics to their mobile phones. They're beginning to download and stream full-track music, video - even television. Learn how licensing mobile multimedia can enhance your brand and your profits.
--How Your Brand Can Profit from Premium Messaging, SMS (1) (Storage Management System) Software used to routinely back up and archive files. See HSM.
(2) (Systems Management Server) Systems management software from Microsoft that runs on Windows NT Server. and the Mobile Internet Refers to gaining access to the Internet using a lightweight, handheld device. See Mobile IP, PDA, smartphone and mobile TV.
Both brands and entertainment properties such as "American Idol American Idol is an annual American televised singing competition, which began its first season on June 11, 2002. Part of the Idol franchise, it originated from the British reality program Pop Idol. " have demonstrated that integrating premium mobile messaging services and mobile communities can enhance viewer loyalty and create new sources of advertising, brand building, and sponsorship revenue. Mobile text messaging Sending short messages to a smartphone, pager, PDA or other handheld device. Text messaging implies sending short messages generally no more than a couple of hundred characters in length. has special promise in selling brands or personalities, creating an instant link between on-screen on·screen or on-screen
adj. & adv.
1. As shown on a movie, television, or display screen.
2. Within public view; in public. personalities and viewers. Learn what works and what doesn't from the content owners, brand marketers, and developers who pioneered premium messaging.
Registration for Digital & Mobile Licensing Summit is $445 on-site. To register for the conference, please call 800-331-5706 (Domestic) or 218-723-9130 (International) or visit www.licensingshow.com for additional information.
For additional information on L!CENSING 2005 International, please call (203) 882-1300. Information on attending, registering and exhibiting may also be accessed via the Web at www.licensingshow.com or by e-mail at email@example.com.
iHollywood Forum, Inc.,(TM) based in Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. , CA, produces roundtables and conferences for Hollywood executives, entrepreneurs and mobile technology professional dealmakers. The summits provide expert insight and industry trends on the cutting edge business and technology issues facing the entertainment industry. Topics include digital entertainment, mobile and wireless, film production, digital music, marketing and home entertainment. Other annual summits produced by iHollywood Forum include the Mobile Entertainment Summit at CTIA (1) See CompTIA.
(2) (Cellular Telecommunications & Internet Association, Washington, DC, www.ctia.org, www.wow-com.com) A membership organization founded in 1984 that is involved with regulatory and public affairs issues in the wireless industry. , Music 2.0, Digital Studio Summit at the American Film Market, Mobile Entertainment Summit (formerly iWireless World), Impact! 2004 on Branded Entertainment and Marketing, Digital Games Summit and Digital Media Summit. More information is available at: (310) 815-3884, or www.ihollywoodforum.com.
Based in New York, NY, Advanstar Communications Inc. (www.advanstar.com) is a worldwide business information company serving specialized markets with high quality information resources and integrated marketing solutions. Advanstar has 77 business magazines, 19 directories, 7 electronic publications, 54 tradeshows and 40 conferences, numerous Web sites, and a wide range of print and electronic direct marketing, database and reference products and services. Advanstar serves targeted market sectors including the automotive, beauty, e-learning, call center, digital media, entertainment/marketing, healthcare, fashion & apparel, pharmaceuticals, powersports, science, telecommunications and travel/ hospitality industries. The Company has roughly 1,500 employees and currently operates from multiple offices in North America, Latin America, Europe and Asia. Information on Licensing International can be found at www.licensingshow.com.