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Mobile 365 launches global APEX network for mobile data delivery and monetization.


Mobile 365, a leader in mobile messaging and data services, has announced the launch of the next-generation APEX Mobile Data Network. Mobile 365 invested $15 million into building the APEX (Application + Personal message EXchange) network, creating a single infrastructure capable of dependable data delivery and monetization worldwide, supporting the converging mobile and IP standards and technology of the future, including IMS (1) See IP Multimedia Subsystem.

(2) (Information Management System) An early IBM hierarchical DBMS for IBM mainframes. IMS was widely implemented throughout the 1970s under MVS and continues to be used under z/OS.
 and SIP.

More than 1.5 billion application and personal mobile messages are delivered across the network monthly, and APEX processes millions of billing transactions daily. The network delivers a broad variety of mobile message types, including SMS (1) (Storage Management System) Software used to routinely back up and archive files. See HSM.

(2) (Systems Management Server) Systems management software from Microsoft that runs on Windows NT Server.
, WAP (1) (Wireless Access Point) See access point.

(2) (Wireless Application Protocol) A standard for providing cellular phones, pagers and other handheld devices with secure access to e-mail and text-based Web pages.
, MMS (Multimedia Messaging Service) An enhanced transmission service that enables graphics, video clips and sound files to be transmitted via cellphones. Developed as part of the 3GPP project, MMS phones are generally backward compatible with SMS and EMS. , and IM using both IP and SS7.

"With the worlds of mobile data and IP converging, APEX was designed and built from the ground up to handle the mobile technology of the future," said Derek Tam, Chief Technology Officer for Mobile 365. "The platform's $15 million price tag reflects Mobile 365's commitment to provide the industry best-in-class performance and reliability. APEX can already meet the evolving needs of the mobile industry to deliver and monetize the most advanced services and solutions on the market."

The initial next-generation service Mobile 365 is offering across the APEX network is the Operator Charging Gateway (OCG OCG Oesterreichische Computer Gesellschaft (Vienna, Austria)
OCG Operational Coordination Group
OCG Overall Coordination Group
OCG Operations Control Group
OCG OC Group (internet business management corporation) 
). Designed as a bearer- independent billing platform, the OCG provides a global billing solution for WAP and Web transactions.

Mobile 365 ingenuity enabled the company to use enterprise solutions to create an operator-grade global network. Anchoring APEX is best-in-class hardware and software from Sun Microsystems Sun Microsystems, Inc. (NASDAQ: JAVA[3]) is an American vendor of computers, computer components, computer software, and information-technology services, founded on 24 February 1982. , Oracle, Veritas, and Cisco. Software innovations enable the network to continue to scale to meet the explosive mobile traffic growth witnessed globally.

Architecturally, the Mobile 365 network features five global data centers located in Chicago, USA; Sterling, Virginia Sterling, Virginia is an unincorporated Washington, D.C. suburb, northwest of Herndon, east of Ashburn, and west of Reston, close to Dulles International Airport in Loudoun County. , USA; Paris, France; Singapore; and Beijing, China. The geographical distribution the natural arrangements of animals and plants in particular regions or districts.
See under Distribution.

See also: Distribution Geographic
 of these centers ensures response efficiency, and provides added protection against regional events that can negatively impact regionally-consolidated networks. Furthermore, three global Network Operation Centers (NOCs)--located in Chantilly, Paris, and Singapore--provide 24-hour network monitoring and customer support.

Mobile 365 leads the world in the global delivery and settlement of mobile messaging and data services. Delivering over one billion messages per month, Mobile 365 is the global leader in mobile interoperability messaging, including SMS, MMS, WAP, and Instant Messaging. With links into more than 500 mobile operators around the world, Mobile 365's global connectivity and network reliability inspire confidence that your inter-operator messages and interactive campaigns get successfully delivered, and that your revenue is always processed quickly.
COPYRIGHT 2005 Millin Publishing, Inc.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Title Annotation:application + personal message exchange
Publication:EDP Weekly's IT Monitor
Geographic Code:1USA
Date:Jun 27, 2005
Words:413
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