MobiMate Reveals WorldMate's Affluent User Demographics.High-End Clientele Offers Unique Opportunities to Marketers ORLANDO, Fla. and LOD Lod (lōd), city (1994 pop. 51,200), central Israel. It is also known as Lydda. Its manufactures include paper products, chemicals, oil products, electronic equipment, processed food, and cigarettes. , Israel -- MobiMate, the leading mobile travel services provider, released today demographic information about its WorldMate customer base. The bestselling WorldMate franchise is a set of business travel services comprised of travel content and utilities for a multitude of mobile devices including BlackBerries, smartphones, PDAs and Personal Navigation Devices A Personal Navigation Device (PND) is a portable electronic product which combines a positioning capability (such as GPS) and navigation functions. The earliest PND were hand-held GPS units (circa mid 1980s) which were capable of displaying the user's location on an (PND's). The demographic data was collected recently from a representative sample of WorldMate users spanning several mobile platforms. The essential finding shows that the WorldMate clientele is affluent, corporate oriented o·ri·ent n. 1. Orient The countries of Asia, especially of eastern Asia. 2. a. The luster characteristic of a pearl of high quality. b. A pearl having exceptional luster. 3. , highly mobile, and predominately male. Some highlights of these statistics include: -- 88% male -- 60% are executives or business owners, a further 24% are mid-level managers. -- The average household income is over $150,000 per year -- The average WorldMate user travel on business over 10 times per year (round-trips) and spends over 30 nights a year in hotels -- The average WorldMate user dines in a restaurant more than 10 nights a month. The top 5 car brands owned include Mercedes, BMW and Audi. MobiMate also revealed that it has more than 250,000 active users who connect to its WorldMate servers to obtain travel related information such as flights, weather and currency information. This user-base is growing over 10% per month, with over 40% of the users in the US and Canada and another 35% in Western Europe Western Europe The countries of western Europe, especially those that are allied with the United States and Canada in the North Atlantic Treaty Organization (established 1949 and usually known as NATO). . "We built WorldMate to serve globe-trotting business executives, and it seems like we have succeeded in this mission," says Nadav Gur, MobiMate's CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "In 2007, MobiMate will deploy new products and new business models we crafted to leverage opportunities presented by catering to this esteemed es·teem tr.v. es·teemed, es·teem·ing, es·teems 1. To regard with respect; prize. See Synonyms at appreciate. 2. To regard as; consider: esteemed it an honor to help them. clientele. This includes an affiliation program in which relevant brands can market their products to our premium audience." Full demographics The attributes of people in a particular geographic area. Used for marketing purposes, population, ethnic origins, religion, spoken language, income and age range are examples of demographic data. information is available from MobiMate by request. Contact bizdev@mobimate.com. About WorldMate WorldMate[R] is the world's leading mobile travel and itinerary management service, providing subscribers with a host of services for travel planning, travel execution and travel reporting. Mobile services range from weather and currency information to flight schedules and real-time flight status. The WorldMate product line is available on most mobile platforms including Java, BlackBerry blackberry, name for several species of thorny plants of the genus Rubus of the family Rosaceae (rose family). See bramble. blackberry [R], Palm OS[R] and all variants of Microsoft Windows See Windows. (operating system) Microsoft Windows - Microsoft's proprietary window system and user interface software released in 1985 to run on top of MS-DOS. Widely criticised for being too slow (hence "Windoze", "Microsloth Windows") on the machines available then. Mobile and Symbian. It is the only mobile application worldwide to have been a top-10 best seller on more than 5 platforms to date. WorldMate i10, announced separately today, is a ground-breaking travel application based on contextual push services. For more information about WorldMate[R], please visit http://www.mobimate.com. About MobiMate Ltd and WorldMate Inc. For the past seven years, MobiMate has been the clear leader in the mobile travel services market with WorldMate - the #1 product in the category. MobiMate takes the unique approach of tying together online content services from prominent brands, offline utilities, and an attractive, easy to use interface. Some of the world's biggest handset The part of the telephone that contains the speaker and the microphone. On a desktop phone, the part you hold in your hand is the handset. On a cellphone, the entire phone is the handset. See multihandset cordless and headset. manufacturers including Nokia, Sony- Ericsson, and Hewlett Packard have recognized MobiMate's thought leadership and superior products, ultimately bundling WorldMate with millions of their devices. WorldMate Inc. is a wholly-owned US subsidiary of MobiMate Ltd. MobiMate and WorldMate are registered trademarks of MobiMate, Ltd. All other trade names and trademarks are the property of their respective holders. |
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