Mitsubishi Motors Starts 'Pajero Forest & Local Mountain Restoration Initiative'.Tokyo, Japan, Oct 4, 2006 - (JCN JCN Japan Corporate News JCN Journal of Cognitive Neuroscience JCN Journal of Cardiovascular Nursing JCN Journal of Christian Nursing JCN Job Control Number JCN Journal of Child Neurology JCN joint communications network (US DoD) Newswire) - Mitsubishi Motors Mitsubishi Motors Corporation (三菱自動車工業株式会社 Corporation announced that it is taking the launch of new Pajero as an opportunity to start an initiative, the "Pajero Forest & Local Mountain Restoration Initiative", which aims at conserving and cultivating Japan's forests and woodlands, the condition of which is deteriorating on a wide scale. The Initiative will be based in the town of Hayakawa-cho, which lies in the foothills of the Southern Japanese Alps The Japanese Alps is a series of mountain ranges in Japan that bisects the main island of Honshū. The name was popularized by Reverend Walter Weston (1861–1940), an English missionary for whom a memorial plaque is located at Kamikochi, a tourist destination known for its in Yamanashi Prefecture. Mitsubishi Motors, Hayakawa-cho and the Suzurishima District have reached agreement on promoting the Initiative with the cooperation of the OISCA OISCA Organization for Industrial, Spiritual and Cultural Advancement, International Japan Foundation* and Yamanashi Prefecture. The Prefecture is currently calling for companies' participation in 'Corporate Forestry Promotion Venture'. The parties will name the three-hectare area of mountain forest 'The Pajero Forest'. The project will extend for a period of at last seven years, during which time the parties will plant trees, clear undergrowth, thin out trees and otherwise maintain and care for the forest. Mitsubishi Motors will provide human support in the form of volunteer employee groups and will also invite owners of Mitsubishi cars to participate in the activity as it plans and holds events that make "The Pajero Forest" a center for education and learning about environmental protection. Mitsubishi Motors has been active in proposing "Lifestyles that bring us closer to and help us coexist with nature" to the owners of Pajeros and other Mitsubishi SUV models through its GRAN OFF ('Big day off') campaign as introduced on the company website. The 'Pajero Forest & Local Mountain Restoration Initiative' is a practical example of the lifestyles. Mitsubishi Motors will continue to contribute toward the realization of an eco-friendly society as it continues to make environmental preservation Environmental preservation is the strict setting aside of natural resources to prevent the use or contact by humans or by human intervention. In terms of policy making this often means setting aside areas as nature reserves (otherwise known as wildlife reserves), parks, or other and conservation a major theme in the running of the company. * Established in 1961, the OISCA Japan Foundation, which has a long history in environmental conservation activities, works mainly in the Asia-Pacific region in contributing to Humanity's environmentally sustainable development Sustainable development is a socio-ecological process characterized by the fulfilment of human needs while maintaining the quality of the natural environment indefinitely. The linkage between environment and development was globally recognized in 1980, when the International Union through a holistic approach holistic approach A term used in alternative health for a philosophical approach to health care, in which the entire Pt is evaluated and treated. See Alternative medicine, Holistic medicine. emphasizing the interconnectedness of agriculture, ecological integrity, and the human spirit. OISCA is an acronym acronym: see abbreviation. A word typically made up of the first letters of two or more words; for example, BASIC stands for "Beginners All purpose Symbolic Instruction Code. for 'Organization for Industrial, Spiritual and Cultural Advancement'. About Mitsubishi Motors Corporation Mitsubishi Motors Corporation (TSE See Tokyo Stock Exchange. TSE 1. See Tokyo Stock Exchange (TSE). 2. See Toronto Stock Exchange (TSE). : 7211) was established in 1970 and is one of the few automobile companies in the world that produces a full line of automotive products ranging from 660-cc mini cars and passenger cars to commercial vehicles and heavy-duty trucks and buses. The company also operates consumer financing services and provides this to its customer base. For more information, please visit www.mitsubishi-motors.com. Source: Mitsubishi Motors Corporation Contact: Mitsubishi Motors Corporation Public Relations Department Tel: +81-3-6719-2111 http://www.mitsubishi-motors.com Copyright [c] 2006 JCN Newswire. All rights reserved. A division of Japan Corporate News Network K.K. |
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