Mitsubishi Extends Its Dominance in TV Market With Five New 8-Bit Microcontrollers; Mitsubishi Ships 27 Percent of the World's Television Microcontrollers.CHICAGO--(BUSINESS WIRE)--March 30, 1998--Strengthening its hold on television applications, the Electronic Device Group of Mitsubishi Electronics America Inc. today announced five new microcontrollers for the North American market. Mitsubishi Electric Corporation, parent company of Mitsubishi Electronics America, shipped 27 percent of the world's television microcontrollers in 1996, based on worldwide television market figures compiled by the Electronic Industries Association of Japan Founded in 1948, the Electronic Industries Association of Japan (EIAJ) was one of two Japanese electronics trade organizations that were merged into the Japan Electronics and Information Technology Industries Association (JEITA). (EIAJ EIAJ Electronic Industries Association of Japan EIAJ Electronic Industry Association of Japan ) and Mitsubishi's internal shipment figures. "The fact that two-thirds of the top television manufacturers in North America are Mitsubishi microcontroller customers clearly shows that Mitsubishi is without peer in providing the best value for consumer appliance OEMs," said George Riehm, product marketing manager for TV microcontroller applications at Mitsubishi Electronics America. "These five new 8-bit products will meet customer needs even further by providing closed captioning and on-screen display functionality as well as Mitsubishi's unparalleled software support." Provides CCD CCD in full charge-coupled device Semiconductor device in which the individual semiconductor components are connected so that the electrical charge at the output of one device provides the input to the next device. , OSD (1) (On-Screen Display) An on-screen control panel for adjusting monitors and TVs. The OSD is used for contrast, brightness, horizontal and vertical positioning and other monitor adjustments. and OTP (1) (One Time Programmable) Refers to programming content or logic into chips such as EPROMs and EEPROMs, which cannot be reversed. See antifuse. (2) (One Time P features; backed by software support The new 8-bit television microcontrollers, with the product numbers M37270, M37271, M37272, M37273 and M37274, provide closed caption decoder (CCD) and on-screen display (OSD) functionality. Televisions marketed in the United States require CCD functionality to benefit the hearing impaired. OSD functionality allows end-users to make adjustments to the television by using on-screen menus. A key aspect of CCD functionality is CCD core software developed by Mitsubishi Electric Corporation. The television microcontrollers also offer software tools that allow consumer television OEMs to develop their own custom fonts and choose the resolution of their color pallet for television applications. Mitsubishi provides extensive software support to consumer television OEMs throughout North America. Development tools Mitsubishi supplies OEMs with software tools for program development of its 8-bit microcontrollers. OEMs develop software using Mitsubishi's PC4701HS in-circuit hardware emulator, which comes with the PDB38 Windows(R) based debugger. Developers write software in assembly language by using Mitsubishi's SRA SrA abbr. senior airman 74 Assembler or in C language by using IAR IAR - Instruction Address Register. The IBM name for program counter. Systems' Embedded Workbench 740 C-Compiler. In addition, developers check assembly or C code by using IAR Systems' C-SPY 740 Debugger. Other third-party tools for developing software include Orion's ADViCE advanced in-circuit emulator. Additional third-party tools will be available in the third quarter of 1998. Mitsubishi's entire 8-bit microcontroller product line is available as standard mask ROM, one-time-programmable (OTP) ROM, and erasable-programmable ROM (EPROM EPROM in full erasable programmable read-only memory Form of computer memory that does not lose its content when the power supply is cut off and that can be erased and reused. ) types. Packaging, availability and pricing The M37270, M37271, M37272, M37273 and M37274 television microcontrollers are each available in 42-pin, 52-pin and 64-pin shrink dual in-line packages (SDIP See Shrink DIP and Skinny DIP. ) and 64-pin quad flat pack (QFP (Quad FlatPack) A square, surface mount chip package that has leads on all four sides and comes in several varieties. PQFP (Plastic QFP) may refer to all of the following QFP types. All quad flatpacks use gull-wing leads, except for the CQFP, which stick straight out. ) packages, and are all in volume production. Pricing for the M37272 television microcontroller is $3.00 each in 100,000-unit quantities. -0- About Mitsubishi Electric and Mitsubishi Electronics America Mitsubishi Electric Corporation has shipped more than 2 billion microcontrollers, and in 1997 ranked number two and number one in worldwide 8-bit and 16-bit microcontroller shipments, respectively. Mitsubishi is the only company to successfully integrate the process technologies of DRAM and processor logic with its highly acclaimed eRAM(TM) technology, and has shipped more embedded DRAM products than all other suppliers combined. Mitsubishi markets its microcontroller products in North America through the Electronic Device Group, a wholly owned subsidiary Wholly Owned Subsidiary A subsidiary whose parent company owns 100% of its common stock. Notes: In other words, the parent company owns the company outright and there are no minority owners. of Mitsubishi Electronics America Inc. Mitsubishi Electric Corporation and its North American affiliate, Mitsubishi Electronics America Inc., are world-class suppliers of semiconductors and electronic products for visual computing. Mitsubishi combines its systems-level expertise and high-level silicon process technology to provide chip, chip-set, and system-on-a-chip solutions. The company is ranked among the top 10 worldwide semiconductor suppliers and offers an extensive range of semiconductor-based products in the North American marketplace including ASICs, memory ICs, optoelectronic products, microwave GaAs FETs, MPEG (Moving Pictures Experts Group) An ISO/ITU standard for compressing digital video. Pronounced "em-peg," it is the universal standard for digital terrestrial, cable and satellite TV, DVDs and digital video recorders (DVRs). codecs and flat-panel displays. The company is also a renowned global manufacturer of consumer electronics and a recognized innovator in big screen technology. Mitsubishi semiconductor and related electronic products are marketed in North America through the Electronic Device Group, a wholly owned subsidiary of Mitsubishi Electronics America Inc. Trademark Information eRAM is a trademark of Mitsubishi Electronics America Inc. Windows is a registered trademark of Microsoft Corporation. CONTACT: KVO KVO Keep Vein Open KVO Key-Value Observing KVO Kunstvakonderwijs (Dutch) KVO Keeler, Vandyke, O'Brien (KVO Industries; Santa Rosa CA) Public Relations Julianne Whitelaw (650) 919-2048 julianne_whitelaw@kvo.com or Mitsubishi Electronics America Inc. John Garner (408) 774-3191 garner_john@edg.mea.com |
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