Mitsubishi Expands Distribution to Enable Broader Availability and Technical Support for 'Hot-Demand' Semiconductor and System Components.SUNNYVALE, Calif.--(BUSINESS WIRE)--Feb. 25, 1999--Distributors Set to Help Expand Mitsubishi's Regional Coverage Mitsubishi Electronics America's Electronic Device Group today announced its strategy to substantially expand its distribution sales programs for semiconductor and system components in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. . The move is designed to provide broader availability and technical support for Mitsubishi's most popular semiconductor and system products in North America, and to expand the company's ability to service smaller, regionally based OEM (Original Equipment Manufacturer) The rebranding of equipment and selling it. The term initially referred to the company that made the products (the "original" manufacturer), but eventually became widely used to refer to the organization that buys the products and customers. In concert with this move, Mitsubishi Electronics America Inc. added Bell Microproducts Inc. to its roster of distributors, effective February 1999 (see related news release, "Bell Microproducts Announces Distribution Agreement with Mitsubishi Electronics America for Semiconductors and System Components," February 25, 1999). "Mitsubishi offers a wide range of semiconductors and related components that are extremely popular in North America across a broad range of applications, especially our SRAM See static RAM. SRAM - static random-access memory , microcontroller, standard linear and industrial flat panel TFT (Thin Film Transistor) The term typically refers to active matrix screens on laptop computers. Active matrix LCD provides a sharper screen display and broader viewing angle than does passive matrix. See LCD and thin film. TFT - Thin Film transistor display products," said David Schwartz David Schwartz is a composer, noted for his scoring the music for the multiple Emmy Award-winning television series, Arrested Development, Deadwood, and numerous others. He attended the School of Visual Arts in New York and the Berklee College of Music in Boston. , vice president and general manager of sales for Mitsubishi's Electronic Device Group. "Our goal is to significantly expand Mitsubishi's distribution channels in North America, which will enable us to provide broader availability and technical support for these 'hot-demand' components." The broad range of products Mitsubishi Electronics sells through its authorized distributors enables greater access to complete system solutions from a single supplier. For example, Mitsubishi low-power static random access memories (SRAMs) can be combined with flash memory, microcontrollers, and microwave components for wireless applications. As a part of its expansion, Mitsubishi Electronics is providing extensive product and system-level technical training for all its distributors. All Mitsubishi authorized distributors will provide technical development, field applications engineering, marketing and sales support for the Mitsubishi products they sell. This support also includes microcontroller development tools, including evaluation boards, emulators, OTP (1) (One Time Programmable) Refers to programming content or logic into chips such as EPROMs and EEPROMs, which cannot be reversed. See antifuse. (2) (One Time P programmers, and development software such as assemblers, linkers, and compilers. The full line of semiconductor and related component products that Mitsubishi sells through distribution channels includes: both low-power and fast SRAMs; flash memories; application-specific memories; standard linear ICs; microcontrollers, including 8 and 16 bit, 16 bit with on-chip flash, and one-time-programmable devices; laser and photo diodes; microwave GaAs FETs and SAW filters; storage products, including SuperDisk(TM) LS-120 floppy disk drives; and industrial thin-film transistor liquid crystal display liquid crystal display (LCD) Optoelectronic device used in displays for watches, calculators, notebook computers, and other electronic devices. Current passed through specific portions of the liquid crystal solution causes the crystals to align, blocking the passage of light. (TFT-LCD TFT-LCD Thin Film Transistor - Liquid Crystal Display ) flat-panel displays. Mitsubishi Electronics America's distributors for semiconductors and related components in North America include All American Semiconductor Inc., Bell Industries Inc. Electronics Distribution Group (recently acquired by Arrow Electronics), Bell Microproducts Inc., Diamond Advanced Components, and Covenant Electronics Inc. About Mitsubishi Electric and Mitsubishi Electronics America Inc. Mitsubishi Electric Corporation and its North American North American named after North America. North American blastomycosis see North American blastomycosis. North American cattle tick see boophilusannulatus. affiliate, Mitsubishi Electronics America Inc., are world-class suppliers of semiconductors and electronic products for computers, communications, industrial, Internet-enabled, automotive, and visual applications. Mitsubishi combines its systems-level expertise and high-level silicon process technologies to provide chip, chipset and system-on-chip solutions. The company is ranked among the top-tier worldwide semiconductor suppliers and offers an extensive range of semiconductor and computer system components for the North American marketplace, including embedded DRAM/flash/SRAM, ASIC (Application Specific Integrated Circuit) Pronounced "a-sick." A chip that is custom designed for a specific application rather than a general-purpose chip such as a microprocessor. , ASSP (Application Specific Standard Part) An ASIC chip that is designed as a generic device for a particular market. Whereas an ASIC is typically used only by its creator, ASSPs are used by many different companies in the design of their products. See ASIC. , MCU (1) (MicroController Unit) A computer on a single chip. See microcontroller. (2) (Multipoint Control Unit) A device that is used to moderate a videoconference of three or more end points (users at computers or groups of users , discrete memory, graphics, microwave/RF, optoelectronic, storage, and flat-panel display products. Additional information on the Mitsubishi Electric Semiconductor Group is available at http://www.mitsubishichips.com. Trademark Information Mitsubishi and the Mitsubishi logo are registered trademarks of Mitsubishi Electric Corporation in the U.S.A., Japan and other countries. SuperDisk and the circle-pyramid are trademarks of Imation Corporation. All other companies and products referenced herein are trademarks or registered trademarks of their respective holders. |
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