Mitsubishi Announces Industry First Promise to Upgrade Digital TV.Business Editors IRVINE, Calif.--(BUSINESS WIRE)--May 4, 2000 Mitsubishi Digital Electronics America Inc (MDEA MDEA 3,4-Methylenedioxy-N-Ethylamphetamine (empathogenic/psychedelic drug closely related to MDMA) MDEA Master Data Exchange Agreement MDEA Methyl Di-Ethyl Amine ) today announced an industry first with its digital television upgradeability promise. In its product line brochure, the company details its promise to provide consumers with an upgrade module installed by an authorized au·thor·ize tr.v. au·thor·ized, au·thor·iz·ing, au·thor·iz·es 1. To grant authority or power to. 2. To give permission for; sanction: Mitsubishi servicer at a reasonable cost. This upgrade module will enable any Mitsubishi HD-Upgradeable television (a television which can be upgraded to full HDTV See Full HD. performance with the addition of a separate digital receiver) to receive over-the-air digital television broadcasts, including high-definition, as well as unscrambled cable TV. In addition, this module will also have an IEEE (Institute of Electrical and Electronics Engineers, New York, www.ieee.org) A membership organization that includes engineers, scientists and students in electronics and allied fields. 1394 interface, copy protection, and Home Audio Video Interoperability The capability of two or more hardware devices or two or more software routines to work harmoniously together. For example, in an Ethernet network, display adapters, hubs, switches and routers from different vendors must conform to the Ethernet standard and interoperate with each other. (HAVi) software capability for control of IEEE 1394 digital devices. Final cost to the consumer has not been determined, but is expected to be under $1,000.00. "In 1998 we launched the industry's fullest line of HD-Upgradeable televisions. In purchasing our televisions, consumers placed their faith in us. We will stand by our customers and honor their commitment to us and our technology during this transition to digital television" noted Max Wasinger, vice-president, sales and marketing. "Products aggressively marketed as upgradeable better truly be upgradeable," he added. Robert A. Perry, director of marketing, commented, "Our strategy of HD-Upgradeable is driven by the changes we anticipate in the marketplace. We believe consumers want to purchase the upgradeable television today and the digital receiver in the future, as broadcasting becomes more widely available. Future receivers may offer additional digital features while their prices drop. Even this year, some manufacturers are introducing integrated products that claim to have all the features consumer needs, but neglect to include such key digital features as HAVi. And many of these less-than future-ready integrated products are priced much higher than a Mitsubishi HD-Upgradeable TV, even with the addition of our upgrade module", he added. In other news, the company announced its DLP (Digital Light Processing) A data projection technology from TI that produces clear, readable images on screens in lit rooms. DLP is used in all types of projection devices, from data projectors that weigh only a few pounds to large rear-projection TVs to electronic Technology(TM) based projection television strategy, and its Home Audio Video Interoperability (HAVi) strategy. Mitsubishi Digital Electronics America Inc. (MDEA) manufactures and markets a comprehensive line of premium quality, NTSC (National TV Standards Committee) The committee that developed the television standards for the U.S, which are also used in Canada, Japan, South Korea and several Central and South American countries. Both the committee and the standard are called "NTSC. and high-definition upgradeable projection televisions, satellite receivers, VCRs and audio products for complete home theater An audio/video entertainment center that has a large-screen TV and hi-fi system with three speakers in the front (left, right and center) and left and right speakers in the rear. Starting in the early 1990s, video inputs were added to stereo receivers and preamplifiers. systems. Recognized as the world leader and innovator of big screen and digital television receiver technology, MDEA develops audio and video products that lead the industry in performance, ease-of-use and system integration. For additional information about MDEA, visit http://www.mitsubishi-tv.com. |
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