Mitchell Repair Information Company Advances Online Customer Experience With OnLink.Business Editors and High Tech Writers REDWOOD CITY Redwood City, city (1990 pop. 66,072), seat of San Mateo co., W Calif., on San Francisco Bay; inc. 1868. Manufactures include commmunications, electrical, electronic, and medical equipment. , Calif.--(BUSINESS WIRE)--March 28, 2000 OnLink, a leading provider of eCommerce sales and marketing applications, today announced that it is powering the eCommerce sales capability on Mitchell Repair Information Company's (MRIC MRIC Medium Range Infrared Camera MRIC Mandatory Recovery Items Code ) new Web site, www.mitchellrepair.com. MRIC, who provides the automotive industry The automotive industry is the industry involved in the design, development, manufacture, marketing, and sale of motor vehicles. In 2006, more than 69 million motor vehicles, including cars and commercial vehicles were produced worldwide. with valuable repair information, is using OnLink Sales(TM) to effectively guide automotive professionals through the online buying decision process, advancing its day-to-day sales interactions with customers. For the first time, MRIC's Web site is geared to market and sell the company's entire Print and Electronic Product Line for automotive professionals. OnLink Sales provides ease-of-use and needs analysis for automotive professionals to find, select and order from MRIC's entire product catalog. OnLink ensures that all of the MRIC information necessary to make an informed purchase decision is readily available to streamline the online purchase process. "Customer satisfaction is our first priority, and offering both superior products and sales guidance to our valued customers via the Web contributes largely to this goal," said David Peterson David Robert Peterson, PC (born December 28, 1943 in Toronto, Ontario) was the twentieth Premier of the Province of Ontario, Canada, from June 26, 1985 to October 1, 1990. He was the first Liberal premier of Ontario in 42 years. , senior vice president of marketing at Mitchell. "OnLink Sales' state-of-the-art eCommerce application is at the heart of our recently announced enhancements to the company's public Web site." "Mitchell Repair is at the forefront of its industry for its visionary use of ground-breaking Internet technologies and is an excellent example of a business-to-business eCommerce site that demonstrates the speed and performance of OnLink's browser-based Customer Decision Architecture," said Buck French, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of OnLink. "Mitchell also recognizes the significant revenue opportunity created by taking the automotive industry buyer's perspective on its high-performance, interactive eCommerce site." The OnLink Commerce Suite The OnLink Commerce Suite, comprised of OnLink Sales, Surveyor(TM) and Composer(TM), provides interactive guidance to aid customer decision-making and dramatically improves the online buying experience. OnLink Sales acts as a virtual buyer's assistant by gathering buyers' needs and recommending a complete and valid solution. OnLink Surveyor works behind the scenes, capturing detailed events in the customer decision-making process for improved selling effectiveness. OnLink Composer is a data modeling workbench that allows non-technical personnel to take charge of presenting and updating sales and marketing information used by OnLink Sales. The OnLink Commerce Suite is built on a patent-pending Customer Decision Architecture (CDA (1) (Compact Disc Audio) The compact disc file extension that is seen on the computer in Explorer or some other file manager. CDA files are actually pointers to the locations of the individual tracks on the CD medium. See CD-DA. ) that enables all aspects of suppliers' product or service offerings to be managed as relational data, instead of complex code, accelerating deployment and reducing ongoing maintenance costs. In addition, logic processing occurs in the Web browser The program that serves as your front end to the Web on the Internet. In order to view a site, you type its address (URL) into the browser's Location field; for example, www.computerlanguage.com, and the home page of that site is downloaded to you. , eliminating the need for back-end application servers. This innovative approach provides reliable, interactive and instantaneous buying sessions. About Mitchell Repair Headquartered in San Diego, California “San Diego” redirects here. For other uses, see San Diego (disambiguation). San Diego is a coastal Southern California city located in the southwestern corner of the continental United States. As of 2006, the city has a population of 1,256,951. , Mitchell Repair Information Company has provided quality repair information services See Information Systems. to the automotive industry for 80 years. Mitchell provides automotive professionals with valuable repair data in both electronic and print media. About OnLink OnLink is a leading provider of eCommerce sales and marketing applications that dramatically improve the online buying experience. Built from the buyer's perspective, the OnLink Commerce Suite transforms e-commerce interactions by automating the customer decision process -- gathering customer requirements, providing consultative guidance and recommending valid solutions. OnLink empowers buyers to make informed choices that lead to greater satisfaction, while sellers can capture and learn from customer shopping behavior to increase marketing effectiveness Marketing Effectiveness is the function of improving how marketers go to market with the goal of optimizing their marketing spend to achieve even better results for both the short-term and long-term. Also related to Marketing ROI and Return on Marketing Investment (ROMI). . OnLink is a privately held company privately held company A firm whose shares are held within a relatively small circle of owners and are not traded publicly. located in Redwood City, California Redwood City is a suburb located on the San Francisco Peninsula in the San Francisco Bay Area of California. Redwood City is the county seat of San Mateo County. As of the 2005 census, the city had a total population of 76,000. with field offices in Atlanta, Boston, Chicago, Seattle and the United Kingdom. Global business-to-business eCommerce customers include Amdahl Corporation, Ariba, General Electric Industrial Systems, General Electric Supply, INRANGE Technologies, Lucent Technologies, Snap-on Inc., Sony of America and Tellabs. For more information about OnLink, visit http://www.onlink.com. All trademarks and company names are the property of their respective owners. |
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