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Mirror, mirror on the wall: Apollo knows who is the fairest of them all.


Buyers interested in the new luxury condominiums at 10 West End Avenue now have a chance to tour a residence, complete with floor-to-ceiling windows, a terrace and breathtaking views, without ever stepping foot in the building.

While construction is being completed on the soaring 33-story glass clad tower at 10 West End Avenue, Apollo Real Estate Advisors and Cambridge Development and Construction decided to create a mirror image of the real thing to serve as their offsite sales center and model apartment at 60 Columbus Circle Columbus Circle, named for Christopher Columbus, is a major landmark and point of attraction in the New York City borough of Manhattan. Completed in 1905 and renovated a century later, it is located at the intersection of Broadway, Central Park West, Central Park South (59th .

"Today's sophisticated buyers cannot just be told that a development is unique, they need to experience the difference," said Andrew S. Cohen cohen
 or kohen

(Hebrew: “priest”) Jewish priest descended from Zadok (a descendant of Aaron), priest at the First Temple of Jerusalem. The biblical priesthood was hereditary and male.
, partner of Apollo Real Estate Advisors, a development partner of Time Warner Center The Time Warner Center is a mixed-use skyscraper developed by The Related Companies in New York City. Its design, by David Childs and Mustafa Kemal Abadan of Skidmore, Owings & Merrill, consists of two 229 m (750 ft) towers bridged by a multi-story atrium containing upscale retail .

"For that reason, we constructed a beautiful model residence so that buyers can walk from room to room and step out onto the terrace rather than trying to imagine the space based on a floor plan."

Many times, offsite sales offices will include a model kitchen and bath as well as various materials samples. The 10 West End model, though, is a full-scale 1,329-square-foot, two-bedroom, two-bath residence featuring accurate photo mural mural

Painting applied to and made integral with the surface of a wall or ceiling. Its roots can be found in the universal desire that led prehistoric peoples to create cave paintings—the desire to decorate their surroundings and express their ideas and beliefs.
 views. After passing through the front door, visitors are welcomed into a gracious, light-filled home, which has been expertly finished by celebrated interior designer Nick Dine.

"This superbly appointed model residence provides an unparalleled sales experience," said Kelly Kennedy Mack, president, Corcoran Sunshine Marketing Group. "Buyers can imagine themselves watching the sun set over the Hudson River Hudson River

River, New York, U.S. Originating in the Adirondack Mountains and flowing for about 315 mi (507 km) to New York City, it was named for Henry Hudson, who explored it in 1609. Dutch settlement of the Hudson valley began in 1629.
 from their living room which is wrapped in floor-to-ceiling windows."

The glass tower at 10 West End Avenue was designed by SLCE SLCE System Life-Cycle Engineering  Architects with 173 residences.

Celebrity fitness expert, Ari Weller, has designed the building's fitness center which is adjacent to a glass enclosed en·close   also in·close
tr.v. en·closed, en·clos·ing, en·clos·es
1. To surround on all sides; close in.

2. To fence in so as to prevent common use: enclosed the pasture.
, 50-foot pool.

Prices range from $806,000 to $5.7 million and occupancy is anticipated for spring 2007.
COPYRIGHT 2007 Hagedorn Publication
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Real Estate Weekly
Date:Jan 31, 2007
Words:312
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