Minnesota PRSA Announces Classics Award Winners; Awards Honor Top Public Relations Achievements of the Past Year.MINNEAPOLIS -- The Minnesota chapter of the Public Relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most favorable light. Society of America (PRSA) last night honored the best local public relations work of the past year during the 28th annual Minnesota PRSA Classics Awards, held at The Depot in downtown Minneapolis. Emceed by former KARE-11 anchor Frank Vascellaro, the event attracted public relations professionals from more than 45 agencies, corporations and non-profit organizations. They celebrated fellow practitioners who, in the judgment of their peers, successfully addressed communications challenges with exemplary skill, creativity and resourcefulness. "Every entry, finalist and winner demonstrates that local public relations practitioners are accomplishing remarkable things for their clients, companies and non-profit organizations," said Gail Liebl, Minnesota PRSA president. "The Classics awards substantiate the value that public relations brings to our business community and how Minnesota public relations professionals truly make a difference to the success of the organizations with whom they work." The awards are divided into two distinct categories: elements and programs. Classics Element Awards honor the best tactics of a program, while Classics Program Awards honor the best public relations campaigns. Minnesota PRSA presented the top honor of the evening, the Best of Show Award, to Minneapolis-based Olson+Co., for its work on behalf of client Phillips Distilling Co. The campaign involved the launch of Phillips' new whiskey, Phillips Union, and had celebrities including Justin Timberlake, Teri Hatcher and Nelly clamoring for a taste. In addition, the campaign generated media coverage in top publications, including USA Today, The New York Times, Star Tribune, US Weekly, Complex and others. Winners of the Classics Program Awards were eligible for the Best of Show Award. Student Awards Minnesota PRSA also honored the best in student public relations among Minnesota, North Dakota, South Dakota and Wisconsin undergraduate students during the evening. Students entered projects completed for school, Public Relations Student Society of America (PRSSA PRSSA - Public Relations Student Society of America) chapter activities, internship projects and volunteer work. Student Classics Awards were presented to Lora Johnson, of the University of Minnesota (body, education) University of Minnesota - The home of Gopher. http://www.umn.edu/. Address: Minneapolis, Minnesota, USA., and the Studio One Marketing Team from the University of North Dakota. Recipients of this year's Dr. Willard Thompson Scholarships were also recognized. The scholarship recognizes those who excel in the study of public relations and communications. Marie Norton of St. Cloud State University won $2,000 and the title of " Best of PRSSA," the University of St. Thomas' Natalie Wicker won $1,000 and Lora Johnson, Joshua Gerads and Heather Hauer from the University of Minnesota each received $500 awards. Out of 217 initial entries, a total of 49 Classics Awards were presented during the evening to public relations agencies, corporations, non-profit organizations and students from the metro and out state areas. Attached is a list of all winners which can also be found on the Minnesota PRSA Web site (www.mnprsa.com). About Minnesota PRSA Minnesota PRSA is the ninth-largest chapter of the Public Relations Society of America (PRSA), the world's leading organization for public relations professionals with more than 20,000 members worldwide. PRSA is organized into 116 chapters across the country. Minnesota PRSA is comprised of more than 450 members who represent business and industry, counseling firms, independent practitioners, military, government, associations, hospitals, schools, professional services firms and nonprofit organizations. EDITOR'S NOTE: If you have additional questions or wish to speak with Minnesota PRSA President Gail Liebl, please contact Jason Sprenger at (612) 327-1886 or spren013@umn.edu. 28th Annual PRSA Classics Awards Winners ELEMENTS Brochures (three or more colors) Reaching Dog-Lovers with Play More Magazine Novartis Animal Health US, Inc. with Exponent Public Relations Special Purpose Publications American Standard Empowers a Generation of Women Do-It-Herselfers American Standard with Carmichael Lynch Spong Video (Video News Releases - VNR) Pudgy Pets Make Big Holiday News Nestle Purina with Exponent Public Relations Audio (Programs) The Allure of the Indy Faith Filmworks, Inc. with Exponent Public Relations Audio News Releases All Signs Point to Arthritis Pain Nestle Purina with Exponent Public Relations Annual Reports (Business/Industry) Restoring Lost Paradise: Rough Waters-Synovis Life Technologies Synovis Life Technologies with Padilla Speer Beardsley Annual Reports (Government/Nonprofit) Growth: 2004 LifeSource Annual Report LifeSource Media Kits (Products) Unlocking the Mystique of Indian Cuisine Patak's with Weber Shandwick Media Kits (Services) A Brand New Shine Jenn-Air with Carmichael Lynch Spong Media Kits (Events) American Standard's Sexiest Plumber Search Makes Media Blush American Standard with Carmichael Lynch Spong Media Kits (Other) American Standard Empowers a Generation of Do-It-Herselfers American Standard with Carmichael Lynch Spong Newsletters (up to two colors) RSM McGladrey Advantage: Actionable Intelligence for Midsized Businesses RSM McGladrey with Hanley Wood Marketing Newsletters (three or more colors) Bumper to Bumper RV Coach Care Cummins Power Generation with Karwoski & Courage Magazines (Internal) Cooperative Profiles: Business Consulting at Your Doorstep CHS-Land O'Lakes with Exponent Public Relations Magazines (External) Cooperative Partners: Bringing Agribusiness Profitability to Life CHS Land O'Lakes with Exponent Public Relations Media Relations (Business/Industry - Budget less than $25,000) Imation Micro Hard Drive Product Launch Imation Corp. with Fleishman-Hillard Media Relations (Business/Industry - Budget greater than $25,000) Press for Access at the Nation's Best Dog Parks Deramaxx with Exponent Public Relations Media Relations (Government/Nonprofit) Saving MinnesotaCare and Preserving Affordable Health Care Minnesotans for Affordable Health Care with Carmichael Lynch Spong Feature Writing Tapping into the Mindset of Youth through Blogging University of Minnesota Parking and Transportation Services Technical Writing Making the Case for Feeding Joint Pain Nestle Purina PetCare with Exponent Public Relations Speech Writing Tuning into Your Patients Patterson Dental with Karwoski & Courage New Media/Technology (Web Sites- Internet or Intranet) Seven "Soaper Heroes" Take to the Web NSF International with Olson+Co. New Media/Technology (Other) Is Cat Your Final Answer Nestle Purina with Exponent Public Relations Creative Tactics American Standard's Sexiest Plumber Pinups American Standard with Carmichael Lynch Spong Research Donaldson Puts the Pressure on with Hydraulics Research Donaldson with Strother Communication Group Evaluation Capturing it All: eClip Report Delivers 3M ESPE with Karwoski & Courage PROGRAMS Community Relations (Business/Industry) A Better Night's Sleep for Those in Need Select Comfort with Carmichael Lynch Spong Community Relations (Government) Meet Howie Dazzle: The 2004 TCF Holidazzle Parades Minneapolis Downtown Council with Padilla Speer Beardsley Institutional Programs (Business/Industry) Going Pan-to-Pan to Fight Hunger Jenn-Air Appliances with Carmichael Lynch Spong Institutional Programs (Government) Claiming a Big Fat Problem The North American Olive Oil Association with Exponent Public Relations Special Events/Observances (less than seven days)(Business/Industry) A Full Throttle Assault on the Energy Drink Category The Coca-Cola Company with Fast Horse, Inc. Special Events/Observances (less than seven days) (Government/Nonprofit) Uniting Guns and Greens to Improve Minnesota's Environment Rally for Ducks, Wetlands and Clean Water with Carmichael Lynch Spong Special Events/Observances (more than seven days) (Business/Industry) American Standard's Sexiest Plumber Contest Finds a Champion American Standard with Carmichael Lynch Spong Special Events/Observances (more than seven days) (Government/Nonprofit) Meet Howie Dazzle: The 2004 TCF Holidazzle Parades Minneapolis Downtown Council with Padilla Speer Beardsley Public Service (Government/Nonprofit) Saving MinnesotaCare and Preserving Affordable Health Care Minnesotans for Affordable Health Care with Carmichael Lynch Spong Public Affairs (Government/NonProfit) Saving MinnesotaCare and Preserving Affordable Health Care Minnesotans for Affordable Health Care with Carmichael Lynch Spong Marketing Services (Established) Budget less than $25,000 Cutting Through the Clutter: The Asheville Northern Tool Grand Opening Northern Tool with Fast Horse, Inc. Marketing Services (Established) Budget greater than $25,000 Grooving Your Body Toward Better Health Blue Cross Blue Shield Minn. and the American Heart Association with Fast Horse, Inc. Marketing Products (New) Budget less than $25,000 Growing a New Product from the Group Up Absorbent Technologies, Inc. with Exponent Public Relations Marketing Products (New) Budget greater than $25,000 Full Throttle Assault on the Energy Drink Category The Coca-Cola Company with Fast Horse, Inc. Marketing Products (Established) Budget greater than $25,000 Equal Access for Disabled Dogs Novartis Animal Health with Exponent Public Relations International Public Relations We Speak an International Language Fairfield Language Technologies & HBL Media with Carmichael Lynch Spong Investor Relations Maintaining Investor Confidence During a CEO Leadership Transition Tennant Company with Padilla Speer Beardsley Integrated Communications (Products) Phillips Union: A Sip and a Smile Phillips Distilling Co. with Olson+Co. Integrated Communications (Services) Driving Hoards to Circuit Boards BTW with Strother Communications Group BEST OF SHOW Phillips Union: A Sip and a Smile Phillips Distilling Co. with Olson+Co. 4th Annual MN PRSA Student Classics Awards Special Purpose Publication University of Minnesota PRSSA Newsletter: The Link Lora Johnson with U of M PRSSA, University of Minnesota News/Feature Writing While Husbands are Away, Wives will Play Lora Johnson, University of Minnesota Community Relations/Special Events Studio One Campus/Community Relations: Season 36 Studio One Marketing Team, University of North Dakota New Media/Technology Studio One E-Newsletter Studio One Marketing Team, University of North Dakota NOTE TO EDITORS: There is an acute accent over the last "e" of Nestle that may not appear in some databases. |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion