Minnesota Chapter of American Marketing Association Announces June Program: ''Use Your Own Brand to Drive Your Career Development''.

WHAT:   American Marketing Association Monthly Program: "Use Your Own
        Brand to Drive Your Career Development"

WHEN:   Tuesday, June 14, 2005. 8:15 - 9:45 a.m. (registration from
        7:45 - 8:15 a.m.)

WHERE:  University of St. Thomas, Opus Hall #201,
        1000 LaSalle Ave. S., Minneapolis

HOW:    Registration is limited, so attendees are encouraged to
        reserve their spot today at www.mnama.org or call the AMA
        Minnesota Office 651-917-6241 for further information about
        mailing or faxing a registration form.

COST:   AMA members: $25
        Guest: $45
        Student: $15

WHY:    How are you perceived inside your organization? Are you fully
        engaged in your job and your company's business strategies?
        Recent studies have suggested that these two factors greatly
        influence an individual's job and career success. Karl Speak
        will introduce participants to the principles of personal
        brand as a new career development skill. You will have an
        opportunity to learn a gradual process for developing your own
        personal brand as well as learn practical tips for applying
        these concepts to your career development process.

A[micro]       Karl Speak is a consultant who delivers powerful insight and
        pragmatic advice on brand management issues. In 1984, he
        founded Beyond Marketing Thought, a brand management
        consulting company that provides powerful approaches in a
        pragmatic framework. His corporate clients include Cabela's,
        IBM, US Bank, Thrivent Financial for Lutherans, The Scotts
        Company, The Wall Street Journal and 3M. Speak is the
        co-author of Be Your Own Brand, which has been translated into
        nine languages.