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Mining capital. (Technology).


SageMetrics Corp. closed a $6 million second round of venture funding led by Ascend Venture Group LLC (Logical Link Control) See "LANs" under data link protocol.

LLC - Logical Link Control
 of New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 and including J.P. Morgan Morgan, American family of financiers and philanthropists.

Junius Spencer Morgan, 1813–90, b. West Springfield, Mass., prospered at investment banking.
 Partners, the venture investment arm of J.P. Morgan Chase & Co.

"They have a terrific technology and a very strong management team that's been there through an extremely difficult time," said Darryl Darryl is a common English name from Old English and Old French origin, generally used for males, but also can be the name of a female. It was used since the time of the Norman Saxon invasion of England.  Wash, managing partner of Ascend Venture Group. "They've weathered the storm."

SageMetrics' top product, SageAnalyst, collects information from a company's online operations and analyzes the data in customizable reports for use as a guide to customer behavior and motivation.

The North Hollywood-based firm was self-funded when founded as SBASoft Inc. in 1997. The company's first round of venture capital, also $6 million, closed in April 2000. The company, which also has offices in London, changed its name to SageMetrics in January 2001.

Wash said the company is profitable, but soon will dip into dip into
Verb

1. to draw upon: he dipped into his savings

2. to read passages at random from (a book or journal)

Verb 1.
 the red as it spends as much as $100,000 a month as part of a sales and marketing push.

The company's founder and chief executive, E. Kenneth Nwabueze, appointed to the President's Council of Advisors on Science and Technology in December, did not return calls seeking comment.

Staff reporter Christopher Keough can be reached at (323) 549-5225. ext. 235, or at ckeough@labusinessjournal.com.
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Title Annotation:SageMetrics Corp. closes second round of funding
Comment:Mining capital. (Technology).(SageMetrics Corp. closes second round of funding)
Author:Keough, Christopher
Publication:Los Angeles Business Journal
Article Type:Brief Article
Geographic Code:1USA
Date:May 27, 2002
Words:215
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