Minds behind the spies.Talk about smash hit Internet flicks. In the infamous "Badday" surveillance clip, a burly cubicle worker grows enraged en·rage
tr.v. en·raged, en·rag·ing, en·rag·es
To put into a rage; infuriate.
[Middle English *enragen, from Old French enrager : en-, causative pref. at his computer. He swats the monitor and beats on his keyboard, then uses it to knock the monitor to the floor, finishing off the computer with a final kick.
The clip made the e-mail rounds, worked its way into the Wall Street Journal and onto MSNBC MSNBC Microsoft/National Broadcasting Company , and inspired websites everywhere to speculate about its authenticity. Some workers could relate. Others wondered: Did the guy still have his job?
Yes, laughs Vinny Licciardi, shipping manager at Loronix Information Systems Inc. (NASDAQ NASDAQ
in full National Association of Securities Dealers Automated Quotations
U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : LORX) in Durango. The 4-year-old clip, staged to demonstrate Loronix's digital surveillance videos, has made Licciardi an e-celebrity.
"I'm the computer-rage poster child," he said.
Licciardi did several other clips. "There's one scene where I'm ripping off the warehouse, and one breaking and entering breaking and entering v., n. entering a residence or other enclosed property through the slightest amount of force (even pushing open a door), without authorization. If there is intent to commit a crime, this is burglary. ," he said. All depict how Loronix's CCTVware video surveillance systems work.
CCTVware hooks closed-circuit TV cameras to a recorder, capable of receiving data from 32 cameras. It digitizes that into video, then compresses the video and stores it on a computer disk for later recall on a PC videos also can be mixed with other elements, such as time and date. The recorder is controlled by a PC-based computer or master server.
The disks will store for months without degrading, said Jon Lupia, COO and CFO See Chief Financial Officer. . A key component: An automated tape switching system that records footage nonstop indefinitely. Conventional security cameras use videocassettes, which stop during replacement.
Loronix sells to airport security, New York City's World Trade Center, Federal Express, Bank of America
Bank of America (NYSE: BAC TYO: 8648 ) is the largest commercial bank in the United States in terms of deposits, and the largest company of its kind in the world. , and such department stores as Minneapolis-based Dayton-Hudson Corp. (NYSE NYSE
See: New York Stock Exchange : DH). Installed on buses, CCTVware can "help capture and prosecute vandals," and guard against liability problems, Lupia noted. Any customer using closed circuit TV cameras for security can pay $50,000 for a 16-camera system, though costs can run into the millions. The average sale: $100,000 to $200,000, but a recent prison installation cost $1.6 million.
Loronix was founded in 1987 in Durango by Peter Jankowski, now chief technical officer, and Edward Jankowski, chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . Its original products were a touch-screen system for grocery stores, which never took off, and a digital I.D. badge and access-card system, which did.
"The company built a fair business on that in the early '90s and went public based on that in (August) 1994," Lupia said. The IPO (Initial Public Offering) The first time a company offers shares of stock to the public. While not a computer term per se, many founders, employees and insiders of computer companies have found this acronym more exciting than any tech term they ever heard. sold 2.5 million shares at $6 a share, he added, clearing "probably $11 million or so."
But a wave of competitors in 1995 had Loronix R&D-ing new products and, in 1996, CCTVware emerged - though customers didn't, at first. "We spent two years educating the market on this technology," through trade shows and "an untold number" of private presentations, Lupia said.
Market acceptance is growing fast: Last year, company revenue reached $12.71 million, with nearly $9 million flowing in between June and December from digital video systems sales. As of February, Loronix had $7 million in backlog orders.
The company has facilities in Las Vegas and the U.K., but 80 "or so" staff work in Loronix's Durango headquarters, Lupia said. That includes the company Internet celeb ce·leb
A celebrity. .
Any more movie productions pending?
"I wouldn't mind," Licciardi said. "If (more acting) came up, I'd jump on it."