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Minding Mirabelle.


Even in a city of reinvention, the Sunset Strip The Sunset Strip is the name given to the mile and a half stretch of Sunset Boulevard that passes through West Hollywood, California. It extends from West Hollywood's east border with Hollywood at Marmont Lane to its west border with Beverly Hills at Phyllis street.  stands out. But one restaurant on the Strip, Mirabelle, has stuck around by clinging to a tested formula for 30-plus years: classic food in an intimate setting.

Still, old favorites aren't beyond a touch up every now and then. And Mirabelle recently concluded several rounds of renovations, costing the family-owned operation a shade under $1.2 million.

"Although this is not the flavor of the month, we are always improving," said Damon Germanides, a principal at Mirabelle. "Our goal is always to keep it fresh and new so the clientele get to enjoy small nuances in the feel of the restaurant."

The remodels have helped Mirabelle outlast out·last  
tr.v. out·last·ed, out·last·ing, out·lasts
To last longer than.


outlast
Verb

to last longer than

Verb 1.
 most of its neighbors. This year, Germanides said dining in Dining in is a formal military function for members of a company or other unit. The practice is thought to have begun in 16th Century England, in the monasteries and early universities.  West Hollywood West Hollywood

A community of southern California northeast of Beverly Hills. It is mainly residential. Population: 36,600.
 has been hit hard by Hollywood, which has seen a bevy bevy

a flock of birds.
 of new hot spots hot spots

acute moist dermatitis.
 open. Despite the competition, Germanides said business is up of late, partly due to the restaurant attracting employees at local companies and tourists.

For example, during one of the rounds of renovations, Mirabelle overhauled its private dining. The restaurant now has a private upstairs room that fits 35 people and has a bar and a balcony. With those facilities, Germanides said he's been able to host 15 events this month alone ranging from corporate gatherings to graduation parties.

He also put together a lunch menu with 10 items for $10 that's been a draw for the local crowd, which has become more price sensitive as gas costs have risen.

Mirabelle was opened by Germanides' father, George, in 1971 as a hamburger and omelet place. Three years later, he converted it to the bistro and bar style venue it remains. "It has always looked kind of similar. "You wouldn't be able to build something like this today," he said.

Staff reporter Rachel Brown can be reached at rbrown@labusinessjournal.com or at (323) 549-5225, ext. 224.
COPYRIGHT 2006 CBJ, L.P.
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Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Article Details
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Author:Brown, Rachel
Publication:Los Angeles Business Journal
Article Type:Brief article
Geographic Code:1USA
Date:Jun 19, 2006
Words:318
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