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MindBranch Personalizes Business Intelligence for the Corporate Desktop; QuickLink Intranet Platform Manages All Market Research Needs.


Business Editors

NORTH ADAMS North Adams, city (1990 pop. 16,797), Berkshire co., NW Mass., in the Berkshire Hills, on the Hoosic River near the Vt. border; settled c.1737, set off from Adams and inc. 1878. It is located in a summer resort and winter ski area. , Mass.--(BUSINESS WIRE)--Feb. 21, 2001

MindBranch, Inc., the world's leading provider of high-value market research, continues to revolutionize rev·o·lu·tion·ize  
tr.v. rev·o·lu·tion·ized, rev·o·lu·tion·iz·ing, rev·o·lu·tion·iz·es
1. To bring about a radical change in: Television has revolutionized news coverage.

2.
 the business intelligence industry with QuickLink.

This new customer-focused initiative links corporate intranets to a customized, full-service market research solution.

With the rapid pace of business and the amount of data available on the Internet ever expanding, corporate employees do not have the time or luxury of searching endlessly for information. QuickLink brings business intelligence to the corporate desktop and provides quick and easy access to a library of market research. A company-customized version of MindBranch.com, QuickLink is tailored to meet the particular research and information needs of the individual corporation. Corporate employees won't have to waste time sifting through unwanted information; thus increasing their productivity. In addition, QuickLink helps companies make the most efficient use of their market research budgets by eliminating duplicate purchases and by serving as a central location from which to disseminate dis·sem·i·nate  
v. dis·sem·i·nat·ed, dis·sem·i·nat·ing, dis·sem·i·nates

v.tr.
1. To scatter widely, as in sowing seed.

2.
 high-value research across the entire organization.

QuickLink is a private, secure extranet for a company, but it has all the functionality of the public MindBranch Web site, including information on more than 12,000 market-research products. On top of that, it features information exclusive to the organization, like targeted daily news feeds, analyst insights, customized newsletters, and online account histories. As an intelligence portal for companies, QuickLink affords centralized cen·tral·ize  
v. cen·tral·ized, cen·tral·iz·ing, cen·tral·iz·es

v.tr.
1. To draw into or toward a center; consolidate.

2.
 market research procurement The fancy word for "purchasing." The procurement department within an organization manages all the major purchases.  and tracking while decentralizing de·cen·tral·ize  
v. de·cen·tral·ized, de·cen·tral·iz·ing, de·cen·tral·iz·es

v.tr.
1. To distribute the administrative functions or powers of (a central authority) among several local authorities.
 access to market research across an organization.

"Employers do not want and cannot afford to have their people spending time "Spending Time" is the first single released by Christian artist Stellar Kart.

The lyrics describe the band members desire to spend "more time with God". "Sometimes it’s a real struggle to spend time with God.
 looking for Looking for

In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with.
 the right piece of research," said Alton Adams Alton Augustus Adams, Sr. (b. November 4, 1889, Charlotte Amalie, St. Thomas, Danish West Indies - d. November 23, 1987, Charlotte Amalie, St. Thomas, U.S. Virgin Islands) is remembered primarily as the first black bandmaster in the United States Navy (beginning 1917). , chief executive officer of MindBranch. "Our clients want their employees to get the right information as quickly as possible and use their time reading and digesting the information and acting upon it, instead of searching for it. QuickLink achieves this very end. Further, the site offers several applications to ease the administrative burdens of tracking and managing the company's purchase and use of information."

Client Services

QuickLink clients are assigned a dedicated account consultant who understands the company's research needs and the dynamics of their business. The consultant is available to help any employee navigate through the vast MindBranch library of market research products from 265 well-known publishers, including Gartner Group (company) Gartner Group - One of the biggest IT industry research firms.

Address: Connecticut, USA.
, Forrester Research Forrester Research is an independent technology and market research company that provides its clients with advice about technology's impact on business and consumers. Corporate facts
  • Founded: 1983 by George F.
, IDC, and Aberdeen Group Aberdeen Group is a provider of business-related research services. It has its headquarters in Boston, Massachusetts and belongs to the Harte-Hanks group. Founded in 1988, Aberdeen's research is used by over 2. . Keeping customer service in mind, links to the consultant's contact information are featured prominently throughout the company's QuickLink site. Users also receive a customized version of the MindBranch Monitor weekly e-mail newsletter. This client-focused communication will detail the newest research publications in the client's areas of interest, provide industry-specific analyst insights, and offer top product picks from the dedicated account consultant.

Online Account Management

QuickLink offers a unique online Account Summary detailing the client's entire purchase history across locations and business units. By posting information on those products already purchased, the Account Summary protects against redundant purchases. The summary is updated daily and identifies the business unit, buyer, product, price, and shipping status for every order. Where additional copies of a report are needed, additional-copy and site-license pricing is available.

Company-Wide Communication

QuickLink will soon also facilitate knowledge sharing across the entire corporation with the Research Forum feature, to be unveiled in March. All employees will be able to access listings of products purchased by the organization and comment on the research using an easy online survey and message board.

About MindBranch

MindBranch, Inc. is the single source for targeted market research; research that helps their clients make more intelligent business decisions. Their broad offering includes syndicated and custom market research products and services; as well as forecasts, reports, and data in digital form from hundreds of specialty-research publishers. MindBranch has redefined the way decision makers find and deploy market intelligence, with dedicated account consultants to help clients quickly find the best research and information for their needs, and a customizable, comprehensively indexed Web site. Decision makers turn to MindBranch to make sense of change in complex, fast-moving industries. MindBranch is located in North Adams, MA. http://www.mindbranch.com
COPYRIGHT 2001 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Feb 21, 2001
Words:673
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