MindArrow launches e-commerce solution. (New Products).
MindArrow Systems Inc., a provider of rich media software and
services for direct digital marketing and communications, recently
announced the availability of MindArrow Commerce, which includes a
patented technology that enables the digital advertisement to also serve
as the point of purchase, without leaving the context of the message.
This e-business (Electronic-BUSINESS) Doing business online. The term is often used synonymously with e-commerce, but e-business is more of an umbrella term for having a presence on the Web. tool has been incorporated into MindArrow's digital
marketing platform that allows companies to create, deliver, track and
manage rich media e-mail marketing Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. campaigns. MindArrow Commerce was
designed to allow consumers to make secure purchases in fewer clicks for
quicker and more efficient sales transactions, which can help increase
conversions and decrease shopping cart abandonment. MindArrow Commerce
can either be embedded Inserted into. See embedded system. within the e-mail (using technology acquired from
Radical Communication) or be triggered by MindArrow's pop-up window pop-up window n (Comput) → Popup-Fenster nt technology.
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No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2002, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.
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