MindArrow Systems Releases Messenger for Outlook.

Business Editors and High-Tech Writers

HUNTINGTON BEACH, Calif.--(BUSINESS WIRE)--June 3, 2002

Application Plug-in Enables Users to Send Branded, Trackable

Messages with Enhanced Digital Content Directly From Microsoft's

Personal Information Manager

MindArrow Systems Inc. (Nasdaq:ARRW), a provider of enterprise messaging software and services, today announced the release of Messenger for Outlook, the latest extension to its enhanced personal messaging products.

Messenger for Outlook allows users to send MindArrow messages directly from within the industry's most popular personal information manager, while providing state-of-the-art tracking, reporting and digital content management features.

"Messenger for Outlook is an important addition to our suite of products and services and is something unique in the industry," commented Robert Webber, CEO of MindArrow Systems. "Our customers can now use their preferred e-mail application as a powerful sales and marketing tool. This new platform enhancement significantly increases both applications' functionality and ease of use."

Messenger for Outlook works as a trusted Outlook Plug-In, leveraging Microsoft's COM (Component Object Model) architecture for speed and reliability and using state-of-the-art XML interfaces to keep data in sync. In addition to operating seamlessly as part of Microsoft Outlook, other features include branded, custom e-mail templates, a centralized collateral library, "virtual" attachments to avoid clogging recipients' inboxes, support for streaming video and other rich media, in-depth message tracking, and automatic read notification to help organizations capitalize on hot prospects.

"Messenger for Outlook has been extremely well received by our early adopter clients," said Bill Kramer, Director of Product Management for MindArrow. "From our enterprise clients such as Ceridian Corporation to small- and medium-sized organizations, we are excited about the opportunities we can provide for improved sales efficiency, corporate branding, and collateral management."

Messenger for Outlook is available immediately and works with Microsoft Outlook 2000 or 2002 and MindArrow Messenger, MindArrow Systems' Web-based software solution for advanced, digital sales and marketing communications.

About MindArrow Systems

MindArrow Systems, with headquarters in Southern California and offices in New York and Hong Kong, provides enterprise messaging software and services that can help companies reduce costs, improve response rates and shorten sales cycles by automating and enhancing sales and marketing communications. MindArrow's patented and patent-pending technologies deliver interactive multimedia content, including HTML, audio, streaming video and animation combined with the in-depth information of digital documents, Web links and e-commerce capabilities through e-mail.

MindArrow's integrated communications platform allows its clients to create, manage, deliver and track e-mail marketing campaigns as well as individual 1-to-1 communications. The company's products and services can be deployed on a stand-alone basis, or used to augment existing customer relationship management ("CRM") software.

The company's customer base includes more than 100 leading companies including Hewlett-Packard, Northwestern Mutual Life, Johnson & Johnson, Mazda, Warner Bros., Ceridian, Avaya, and the NBA (National Basketball Association). MindArrow's solutions are designed to establish a more effective line of communication between a company and its customers -- using the right media to deliver the right message at the right time.

Certain statements contained in this news release may be deemed to be forward-looking statements under federal securities laws, and the company intends that such forward-looking statements be subject to the safe-harbor created thereby. Information on additional factors that could affect MindArrow Systems and its financial results is included in the company's annual report on Form 10-K for the year ended Sept. 30, 2001 and its other periodic filings with the Securities and Exchange Commission. MindArrow Systems undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.