Mind your PSAs.The Curbside Value Partnership (CVP CVP central venous pressure. CVP abbr. central venous pressure CVP central venous pressure. CVP Central venous pressure, see there ) has launched a new radio public service announcement (PSA (Professional Services Automation) An information system designed to organize, track and manage all opportunities, work, resources, costs, revenues and invoices to improve the productivity and efficiency of the workforce. ) putting non-recyclers on notice. The PSA, which is available in English and Spanish, features two housewives gossiping about their new non-recycling neighbor. The housewives decide that the new resident needs to know that her new neighborhood is "desperate about recycling." Listeners are then directed to www. recyclecurbside.org to learn about local recycling options. "We wanted to break through the clutter and take a slightly humorous 'Desperate Housewives' approach to convey how 'un-neighborly' it is not to recycle," Heather McNamara, senior vice president of Hill & Knowlton, says. The CVP retained Hill & Knowlton to work with municipalities nationwide to grow participation in local programs. CVP is a national partnership funded by the aluminum industry and its member companies, Alcoa, Anheuser-Busch Metal Container, ARCO ar·co adv. & adj. Music With a bow. Used chiefly as a direction to indicate the resumption of bowing after a pizzicato passage. Adj. 1. , Ball, Novelis and REXAM. CVP has studied curbside recycling programs nationwide for three years in an attempt to learn how to motivate consumers to recycle curbside. The CVP will distribute the PSA to more than 250 U.S. radio stations. Additionally, a partnership with Earth 911 will make the PSA available for free to local recycling coordinators and other interested parties upon request. Those interested in using the PSA should visit www. recyclecurbside.org to request a personalized per·son·al·ize tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es 1. To take (a general remark or characterization) in a personal manner. 2. To attribute human or personal qualities to; personify. copy of the PSA. CVP partner communities include Kansas City Kansas City, two adjacent cities of the same name, one (1990 pop. 149,767), seat of Wyandotte co., NE Kansas (inc. 1859), the other (1990 pop. 435,146), Clay, Jackson, and Platte counties, NW Mo. (inc. 1850). , Mo.; Brevard County, Fla.; Indian River Indian River, lagoon, c.100 mi (160 km) long, E Fla., parallel to the east coast from N of Titusville to Stuart. Along the lagoon a variety of citrus and vegetable products are grown and transported by small boats to towns on its waterway and those further inland. , Fla.; Denver; Orlando, Fla.; and Dallas. |
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