Mills & Morris venture will offer marketers venue network.The Mills Corporation The Mills Corporation was a publicly traded real estate investment trust headquartered in Chevy Chase, Maryland, United States, acquired on April 3, 2007 by an investment group comprised of Simon Property Group and Farallon Capital Management. , a real estate developer, and the William Morris Agency Founded in 1898, the William Morris Agency is the largest diversified talent and literary agency in the world, with offices in New York City, Beverly Hills, Nashville, Miami, London, and Shanghai. , the talent and literary agency, announced the formation of a joint venture to provide unique strategic business consulting and corporate advisory services advisory services advisory services provided to the public, in their capacity as owners and managers of animals, are an important part of veterinary science. They may be provided by government bureaux, by commercial companies who deal in pharmaceuticals or animals or animal , in the emerging area of venue-based branding and marketing. The new company, Venue3D, combines the strengths of two well-known industry giants to offer the next generation of brand experiences, strategic marketing, and sponsorships. Venue3D becomes the first-ever "network" of commonly-represented venue owner/operators, real estate developers and consumer brands, with an impressive and immediate network of high-impact, highly-trafficked retail, mixed-use and office locations to connect with consumers in new, innovative ways. In total, Venue3D's initial client portfolio offers marketers strategic access to more than 200 well-known consumer destinations in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. , and more than one billion consumers per year. The Venue3D partnership includes The Bronson Companies, a Los Angeles-based real estate, entertainment and hospitality concern. Its CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Richard Bronson, is a former Director of Mirage Resorts and a leading veteran of real estate. Venue3D's services will include: creative venue representation; brand experience concepting and development; naming rights/identity acquisition; and strategic alliances and sponsorship sales. Its initial clients and some of their signature properties include: * The Rouse Company, based in Columbia, Md. Its world-renowned festival marketplaces include: South Street Seaport The South Street Seaport is a historic area in the New York City borough of Manhattan, located where Fulton Street meets the East River, and adjacent to the Financial District. The Seaport is usually considered a historical district, distinct from the neighboring Financial District. in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of ; Faneuil Hall Marketplace in Boston; the New Orleans Riverwalk, and Harborplace in Baltimore. In addition, the company owns and operates 45 regional retail centers, 5 mixed-use projects and a series of other office/industrial, residential and related retail locations. * Urban Retail, based in Chicago. Among its leading holdings: Water Tower Place in Chicago; the Houston Galleria; Century City Shopping Center in Los Angeles; Copley Place in Boston; and The San Francisco Shopping Centre. The company owns or manages more than 60 million square feet of commercial property. * Vornado Realty Trust Vornado Realty Trust (NYSE: VNO) is a New York based real estate investment trust. It is the inheritor of real estate formerly controlled by companies including Two Guys and Alexander's. , the largest commercial landlord in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. . The company's holdings include the Penn Plaza office development of Manhattan, the Chicago Merchandise Mart, and the L.A. Mart in Los Angeles. The company owns more than 14.4 million square feet of Northeast U.S. office space, and a range of additional retail space. * Westcor Retail, based in Phoenix. FlatIron Crossing in Denver and the Scottsdale Fashion Square in Phoenix are among the top mall projects of this privately held developer. The company owns more than 13 million square feet of retail, including 10 regional malls. * Fairmont Hotels and Resorts Fairmont Hotels & Resorts is a Toronto, Ontario based owner/operator of luxury hotels and resorts in Canada, the United States, Mexico, Bermuda, Barbados, United Kingdom, Monaco, Germany, Switzerland, Kenya and the United Arab Emirates. It holds an 83. , one of the largest luxury hotel management firms in North America. The Fairmont Hotel Group portfolio includes some 40 premier properties in Canada, the Caribbean, Mexico and the United States Relations between the United States and Mexico are among the most important and complex that each nation maintains. They are shaped by a mixture of mutual interests, shared problems, and growing interdependence. including, The Plaza Hotel in New York, Chateau Whistler outside Vancouver, LasBrisas in Acapulco, the Scottsdale Princess in Arizona, the Princess Resorts in Mexico and the Fairmont Hotels in Dallas, New Orleans, Chicago and San Francisco. In addition, Venue3D will also service the entire portfolio of The Mills Corporation, which includes twelve major-market retail and entertainment destinations in ten states. The Mills Corporation is a leading developer of dynamic consumer destinations. Its world-famous properties, such as Sawgrass Mills in South Florida and Ontario Mills in Southern California, are among the most visited and highly productive retail and entertainment complexes in the world. Mills executive vice president Mark Rivers will serve as Venue3D's CEO, directing offices in Arlington, Virginia; New York; and, Los Angeles. |
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